А кадемия управления при Президенте Республики Беларусь
Система открытого образования
Козлова Л.К.
Business english Курс лекций
3-е издание
Минск
2004
УДК 802.0(075.8)
Б
К59
Серия основана в 2001 году
Рекомендовано к изданию Комиссией по приемке и аттестации электронных версий учебных и учебно-методических материалов Академии управления при Президенте Республики Беларусь.
Печатается по решению редакционно-издательского совета Академии управ-ления при Президенте Республики Беларусь.
Козлова Л.К.
К59 Business English: Курс лекций. 3-е издание / Козлова Л.К. – Мн.: Академия управления при Президенте Республики Беларусь, 2004. – 232 с.
ISBN 985-457-273-0
Курс лекций предназначен для студентов системы открытого образования Академии управления при Президенте Республики Беларусь, обучающихся по специальности "Государственное управление и экономика".
УДК 802.0(075.8)
ББК 81.2Англ.
ISBN 985-457-273-0 |
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Козлова Л.К., 2004 |
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Академия управления при Президенте Республики Беларусь, 2004 |
CONTENTS:
BUSINESS ENGLISH 1
К59 2
UNIT I 5
COMPANY STRUCTURE 5
Negative 7
Is she talking? 8
You’re coming, aren’t you? 8
Deal 10
MORE ABOUT AUXILIARY VERBS 25
UNIT II 39
TYPES OF COMPANIES 39
SUMMARY OF MODAL VERBS 49
OTHER USES OF “WILL” AND “WOULD” 54
My teacher 58
I 59
COMPANIES 61
UNIT III 70
STARTING A BUSINESS 70
PARTICIPLES 72
ANOTHER USE FOR PARTICIPLES 79
PARTICIPLES 83
Unit IV 99
MANAGEMENT 99
UNIT V 128
MARKETING AND ADVERTISING 128
Text ¹ 2 148
1. Starting to trade 151
Defining marketing 153
2. The marketing mix 166
The role of advertising 169
Figure 1.1.: gross margin 170
Paragraph 3: aura 170
Unilever 172
Unit VI 175
BUSINESS COMMUNICATION 175
Text 6 196
By Russsell Hotten 230
SOURCES 233
UNIT I
COMPANY STRUCTURE
Text № 1
UNEXPECTED NEWS
“Nice to see you again, Peter! How’ve you been?”
“Not bad, Jim. How are things with you?”
“I feel terrific. Waiter! Two menus, please.”
Peter Crawford is sitting with his friend Jim Burke at a small table in the restaurant on the top floor of the office building where Jim works. Old friends from school, they usually meet for lunch two or three times a year.
“How are things going at ESI, Peter? I hear you finally solved some of your production problems.”
“That’s right. We had to buy all new equipment. It was expensive, but our production is up and our labor costs have even gone down a little.”
Crawford, at age 47, is president of Electronic Specialties, Inc., a medium size supplier of electronic components. He has had more than 20 years of management experience, most of it in the electronics field. Crawford has performed well, changing ESI from a small, slow moving operation into one of the fastest growing and most profitable firms in the industry.
“That’s good to hear, Peter. I knew you could do it.”
Jim Burke is more than just a friend to Crawford. He is also president of United Electronic Industries, a conglomerate that includes an electronics firm called Audio Performance, Inc. AP is a well known supplier of specialized stereo equipment and is one of ESI’s best customers. The earlier production problem at ESI had cut off AP’s supply of one of its most important components, and Crawford’s solution to the problem was good news to Burke.
“And how are things with you, Jim?”
“Not too bad. I suppose you’ve heard that Bill Jensen has been ill.”
“No, I didn’t know. I hope it’s nothing serious.”
“I’m afraid it is, Peter. It’s his heart. The doctors have told him he’ll have to take it easy and stay away from his desk for at least a few months. But he’s in now and he’s requested early retirement. The Board has approved it, particularly since Bill hasn’t really been up to the job for some time.”
“What are you going to do?” asked Crawford.
“We’ll have to find a replacement.”
“That won’t be easy. The presidency of Audio Performance is a big job.”
“It sure is. We need someone who can take charge, someone with experience and good business judgement – someone who can give the company leadership.”
“Do you have anyone in mind?” Crawford inquired.
“I sure do,” answered Burke, looking up from the menu. “I’m having lunch with him right now!”
1. Read and translate the story.
2. Answer the questions about the story.
Who is Peter having lunch with?
Where did they first meet?
How old is Peter?
What is his job?
What is ESI?
How much experience has Peter had in management?
How long has Peter been working at his present job?
How did Peter solve the production problems at ESI?
How has ESI changed since Peter has been president?
What kind of company is United Electronic Industries?
What is Jim’s job at UEI?
What kind of products does Audio Performance supply?
Who is Bill Jensen?
Why does he have to be replaced?
Whom does Jim have in mind as his replacement?
For discussion
I. “Most top managers get where they are because they work hard and perform well.”
II. “Business executives should be asked to retire at age 65.”
Grammar Revision
Present Simple Tense
We use the Present Simple for things we do regularly, always, sometimes, every day etc.
Positive
I/you/we/they work in Manchester.
He/she/it goes through here every day.
The question, short answer and negative are made with the present tense of to do
Question Short answer
Does he work? Yes he does/ No he doesn’t.
They work here, don’t they? Yes they do/No they don’t.
Where do you work?
Negative
I don’t work (I do not work.)
He doesn’t work (He does not work)
Present Progressive Tense (also called Present Continuous Tense)
We use the Present Progressive to talk about things which are happening while we are talking or which are happening in a picture.
Positive |
Negative |
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I am typing (I’m typing) You are eating (You’re eating)
She/he is going (She/he's going) We are writing (We’re writing) They are meeting (They’re meeting) |
I am not typing (I’m not) You are not eating ((You’re not/You aren’t.) (He’s not/He isn’t .) (We’re not/We aren’t.) (They’re not/They aren’t.) |
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Question |
Short answer |
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Is she talking? You’re coming, aren’t you? Where are you going?
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Yes she is/No she isn’t (No she ‘s not). Yes I am/ No I’m not |
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Past Progressive Tense
We use it to talk about things, which were happening at a certain indicated moment in the past.
I was typing at 3 o'clock yesterday.
We were having a rest while Mary was typing.