BARNETLondon borough Spring Personnel. Legal pa £25,000
Do you have experience working as a PA in a Legal department of a corporate company? Do you want to work for a fast paced multinational media corporation? Do you possess drive and the ability to meet tight deadlines, work independently and have advanced knowledge or MS office? Have you experience of black lining agreements, audio typing, preparing and amending contracts and producing monthly reports for contracts due to expire? If so you need to contact us today. We have a number of exciting immediate permanent opportunities in the West London area.
Contact Spring Personnel on
020 8840 7979 or email personneLealing@spring.com
^—————— www.spring.com'
SALES EXECUTIVE
NI Syndication, the best syndication operation on Fleet Street, is looking for a talented sales executive to join our thriving and successful team.
NI Syndication is the licensing and syndication arm of News International, the UK's leading national newspaper publisher. We sell a huge range of photos, stories and other material to clients in all parts of the media and all parts of the world.
The ideal candidate for the role will be a natural communicator and enjoy selling. Relevant experience in syndication or media sales is an obvious advantage as is an understanding of rights issues. Given the subject matter we deal with, an interest in current affairs and showbiz, as well as good general knowledge, is also important. The role will involve working to personal and team revenue targets and as a member of a small team dealing mainly with photos the position demands flexibility, enthusiasm and a team spirit from the successful candidate.
An excellent package of salary, bonus and benefits will be on offer to the right person. If you think you are that person please send your CV and a covering letter, including details of your current salary, to: Brenda Hemmings, Recruitment Manager, News International Newspapers Ltd, 1 Virginia Street, London, E98 1HR
The Geneva-based Eastern European Assistance Bureau (EEAB) is a newly-established department within the General Secretariat of the European Football Union (UEFA). The task of the EEAB is to provide efficient and effective support to the national football associations in the successor states to the former Soviet Union and Albania as they establish and develop the organisation and structures which the game requires in their countries. This support will consist of providing a wide range of infrastructural services coupled with the imparting of expert knowledge. To lead this department, we are seeking an experienced and high-profile figure from the world of politics or business to fill the future role of
Project Manager Eastern Europe
The successful candidate will head a small team and guarantee the delivery of professional backing in the fields of Marketing/Sponsorship, Organisation and Management to the national associations. He/she will also maintain and foster high-level contacts with political and business circles in the countries concerned.
The candidates will possess the following attributes:
– Academic qualifications in Business Studies or Political Science, or a recognised qualification as a marketing/PR specialist.
– Genuine track record of success in Eastern Europe.
– Practical experience of market development and expansion and/or development aid projects.
– Good working knowledge of English and Russian, and ideally German and French as well.
– Wide general education, highly developed training skills and ability to think in management-orientated and visionary terms.
If this unusual challenge attracts you, please submit your personal and career details to Mr Felix Heinimann. For an informal discussion on the post, please call Ms Annatina Planta. Interviews can be held at a location of your choice by prior arrangement. All applications will be treated in the strictest confidence.
ATAG ernst & young consulting
Executive Recruitment Office, p.o. box 5032, CH-3001 Beme, phone 0041 31-216111
UNIT V
MARKETING AND ADVERTISING
Text ¹ 1
A SALES MEETING
Ben Melnick, Audio Performance’s director of sales, was already seated in the conference room on the third floor when Peter arrived. “I hope you haven’t been waiting long, Ben,” he said apologetically. “I’ve had a very busy morning and I’m afraid I’m a little behind schedule.”
Sales of Audio Performance’s entire line of tape recorders, marketed under the brand name “Tru-Tone”, had been falling an average of 3% per quarter. And the most recent quarter looked even worse. Peter had called the meeting to see what could be done.
Melnick explained that Tru-Tone was distributed largely through a network of authorized dealers. “They account for 71% of our business,” he said. “I’ve been trying to increase the amount of merchandise sold through departmental and discount stores, but we haven’t had much success.”
Melnick went on to explain that Tru-Tone received far less advertising success than competing products. “As a result, brand awareness is low. Of course, stores don’t like to carry products that don’t sell. However, they are usually more than happy to stock merchandise that is ‘pre-sold’ by the manufacturer through advertising and marketing.”
Melnick also said he felt that Tru-Tone was overpriced. Only one commercial brand was priced higher, and it was a well-established product with a product image, advertising support, and broad distribution. “If we want to have the line at a premium price, we’ll have to spend a lot of money improving the image. Or we could consider cutting the price. This would help make us more competitive.”
Crawford thanked Melnick and asked him to get together with Steve Blake, AP’s director of marketing, to follow up on the discussion. He then phoned Blake and reviewed the situation with him. “Before we start cutting price and boosting advertising, I want to get a better picture of our present position. I want specifics with regard to the overall market and our position in it, so I have to get industry wide data on advertising, distribution and to have specifications on the products themselves, both for AP and for the industry on the whole. When we do, we can begin to develop a long-term strategy.”
Blake agreed that this was the best way to proceed. He said he would meet Ben and get to work immediately on a complete market study. He promised to have the results ready within about four weeks.
Words
account for agenda apologize apologetically appliance attend attendance authorize(d) authorization average (v, n, adj) on the ~ based on base s.t. on boost (v, n) (~ a price) brand (~ name) broad (adj) cancel carry (~ a product) certain (feel, be ~ that) channel (~ of distribution) charge (v, n) (~ for) complete (v, adj) completely completion conference connect(ed) cut (v, n) (~ a price) dealer(ship) develop(ment) |
discount (n) (~ store house) distribute distribution distributor entire establish well established far (~ better) follow up on s.t. get s.b. to do s.t. hold (~ a meeting) image influence (v) (have) an influence on inquire inquiry largely (adv) (un)likely (~ to, that) look forward to market (v, n) marketing merchandise network (distribution ~) overall (adj) package (v) participate participation percent policy |
portion postponed premium (adj) prepare preparation “pre-sell” price (v) pricing overpriced public (n) publicly quality regarding with regard to regret respond response seated (be ~) serve (v) service (n) source stick to stock (v, n) in, out of ~ ~ on hand strategy strategic support (v) violate
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Answer the following questions:
What is Ben Melnick’s job in Audio Performance?
Why did Peter have to call a meeting?
Which network was their merchandise sold and distributed through?
Why do stores like to carry products ‘pre-sold’ through advertising and marketing?
What are constituent parts of a commercial brand that make it competitive on the market?
What information does a manager need before developing a long-term advertising and marketing strategy?