- •А кадемия управления при Президенте Республики Беларусь
- •Система открытого образования
- •Business english Курс лекций
- •Is she talking? 8
- •1. Starting to trade 151
- •2. The marketing mix 166
- •The Future: will
- •I/you/he/she/it/we/they will go (I’ll. He’ll, they’ll go)
- •Past Simple Tense
- •Positive (regular verbs)
- •Present Perfect Tense
- •Question Have you done it yet? Where have you been?
- •Review of time expressions
- •Word study Putting Nouns Together
- •Summary
- •The president
- •For discussion
- •The future perfect
- •More about auxiliary verbs
- •Word study
- •Two More Ways to Put Nouns Together
- •Company structure
- •Application for a job
- •74 Dockside Manchester m15 7bj 8 March 2000
- •Utility chiefs top executive pay increases
- •Unit II
- •Types of companies
- •Text № 1
- •Types of companies
- •Investing in a limited company
- •Summary of modal verbs
- •Modals with more than one meaning
- •You mustn’t vs. You don’t have to
- •Other uses of “will” and “would”
- •Degrees of probability
- •Exercise 15. Which is the closest in meaning?
- •The passive with modals
- •The indirect passive
- •Share capital
- •Companies
- •Must have and might have
- •Present Past
- •Could have and should have
- •Present
- •Types of business units
- •Unit III starting a business
- •Participles
- •A real estate purchase
- •Another use for participles
- •Participles
- •The problem of cash flow
- •Exchange rates cause budgeting problems
- •The flow of funds
- •Read and give the summary of the newspaper articles.
- •1. Greenalls refocuses spending By Dominic Walsh
- •2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
- •3. Paget departs from telspec By Chris Ayres
- •4. Tlg succumbs to 353 million pounds wassall bid By Paul Durman
- •5. Progress hope at pilkington By Paul Durman
- •Unit IV management
- •What is management?
- •1.1. Read and translate the text.
- •1.2. Put 5 questions to part 1 of the text the answers to which are marked by •
- •1.3.. Answer the following questions:
- •1.4. Try to remember 5 main duties of managers.
- •2.1.. Read the notes of the lecture about management. Write out new words. Translate the text.
- •2.2.. Discuss:
- •3.1. Read text ¹ 3. Complete the sentences, finding them in the text:
- •3.2. Discuss:
- •4.1. Read text ¹ 4 about managers’ skills. There are 9 of them mentioned. Make the list of them and discuss the following:
- •Gerunds
- •The infinitive Positive Infinitive Negative Infinitive
- •Conditionals First conditional
- •Second conditional
- •Third conditional
- •The conditional
- •Texts for reading Holding Meetings
- •1. Put a tick or a cross in the box after each statement to show whether you think it is correct or not:
- •London borough Spring Personnel. Legal pa £25,000
- •Relative clauses
- •Miss Johnson is a secretary I work with.*
- •More examples of relative clauses
- •Of which vs. Whose
- •Past participles used as adjectives
- •Relative clauses with prepositions
- •Relative clauses with deletions
- •Conjunctions and related phrases
- •Agreement of tenses
- •Reported speech: agreement of tenses
- •Direct Reported
- •Reported questions
- •Interrogative noun clauses Who’s That Man?
- •Didn’t he apologize for _______?
- •Do you know _______?
- •Text ¹ 2 Market Study
- •Questions about the story
- •For discussion
- •Texts for reading and discussion
- •1. Starting to trade
- •Marketing Defining marketing
- •2. The centrality of marketing
- •1D Comprehension
- •Product policy
- •1A Discussion
- •1A Reading
- •3. Products and brands
- •4. It pays to advertise
- •It pays to advertise
- •2. The marketing mix
- •The role of advertising
- •Does the fact that it pays to advertise seem obvious to you? Explain your answer.
- •Figure 1.1.: gross margin
- •Paragraph 3: aura
- •3. Users of both competitive brands and of our product.
- •Born in 1946, we offer 52 years of experience
- •Unit VI business communication
- •Higher management
- •Rules of Writing
- •Increase your vocabulary
- •Means of communication
- •4 Abilities
- •5 Experience
- •Increase your vocabulary
- •Writing
- •Text 6 designing a sales letter
- •Manufactures of Quality Office Equipment since 1940
- •The layout of a business letter
- •23 Nelson Square
- •Velkotex Ltd
- •Prefixes of negation
- •Indicative Subjunctive
- •Verbs used with the subjunctive
- •Indicative vs subjunctive
- •Indicative Subjunctive
- •Infinitives with “seem” and “appear”
- •By Russsell Hotten
- •Sources
- •Козлова Любовь Константиновна Business English
- •220007, Г. Минск, ул. Московская, 17.
Read and give the summary of the newspaper articles.
1. Greenalls refocuses spending By Dominic Walsh
Greenalls Group is to cut back investment in its managed pub estate and plough more money into its hotel and health and fitness business.
Development of its Millers Kitchen and Henrys Table chains, where softer consumer spending and competition are hitting returns, is to be frozen except as an adjunct to new Premier Lodge budget hotels.
Greenalls is to cut total spending on managed pubs from $100 million in the year just ended to $65 million this year. However, the overall level of investment will be broadly similar as $50 million is to be pumped into De Vere Hotels, $25 million into Premier Lodge and $50 million into health and fitness.
In a trading update covering the 11 months to August 28, the group said that it expected full-year profits to be in line with expectations. The poor summer weather caused a "marked slowdown" in trading at its pubs and restaurants in July and August, although hotels and leisure performed strongly.
2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
Peter Mandelson, the Trade and Industry Secretary, will tell the Labour Party conference today that he wants the UK to be "Europe's digital pathfinder" – the natural home for new digital products and services.
His vision of the UK as a knowledge-driven economy coincides with the publication today of the first report from the DTI's Future Unit – a report looking at how convergence of telecommunications, computing and media will influence "the knowledge-driven economy".
Mr Mandelson wants the UK to be recognised globally by the end of this Parliament as the best environment in which to trade electronically. He said yesterday that the Government would address the issues raised in its Competitiveness White Paper.
The report argues that although convergence has so far proceeded in a controlled manner, "this comfortable state of affairs is unlikely to continue". Internet-centred convergence would represent a big "discontinuity" in the evolution of both commerce and society.
3. Paget departs from telspec By Chris Ayres
TELSPEC, the Anglo-Australian telecoms components manufacturer whose shares have lost 94 per cent of their value since 1995, yesterday disclosed that Jonathan Paget, its chief executive, had left the group by "mutual consent".
Sources within TELSPEC claimed that the company had become unhappy with Mr Paget's performance. It has not yet been agreed whether the company will pay him compensation.
TELSPEC, which last year made profits of 4 million pounds on sales of 53 million pounds, is currently bracing itself for a radical "restructuring" that is expected to result in companywide job losses. The reorganisation will be overseen by a committee of the board, including Donald Muir, finance director, and Eddie Hughes, manufacturing director. The two men will become chief executives for Europe and for Australia, respectively, until the restructuring is complete. David Ball, chairman of Nortel, and John Westhead, deputy chairman of Bowthorpe, will sit on the committee in their capacity as non-executive directors.
TELSPEC's shares have been hit by factors including over-expansion and management blunders. The shares were priced at 160p in a 1933 flotation, and rose to a high of 10.45 pounds in 1995. They have since collapsed, and last night closed down 41½p at just 63p.
In July, the company gave a profits warning, saying that Asia's economic crisis and sterling's strength against the Australian dollar would hit it.