- •А кадемия управления при Президенте Республики Беларусь
- •Система открытого образования
- •Business english Курс лекций
- •Is she talking? 8
- •1. Starting to trade 151
- •2. The marketing mix 166
- •The Future: will
- •I/you/he/she/it/we/they will go (I’ll. He’ll, they’ll go)
- •Past Simple Tense
- •Positive (regular verbs)
- •Present Perfect Tense
- •Question Have you done it yet? Where have you been?
- •Review of time expressions
- •Word study Putting Nouns Together
- •Summary
- •The president
- •For discussion
- •The future perfect
- •More about auxiliary verbs
- •Word study
- •Two More Ways to Put Nouns Together
- •Company structure
- •Application for a job
- •74 Dockside Manchester m15 7bj 8 March 2000
- •Utility chiefs top executive pay increases
- •Unit II
- •Types of companies
- •Text № 1
- •Types of companies
- •Investing in a limited company
- •Summary of modal verbs
- •Modals with more than one meaning
- •You mustn’t vs. You don’t have to
- •Other uses of “will” and “would”
- •Degrees of probability
- •Exercise 15. Which is the closest in meaning?
- •The passive with modals
- •The indirect passive
- •Share capital
- •Companies
- •Must have and might have
- •Present Past
- •Could have and should have
- •Present
- •Types of business units
- •Unit III starting a business
- •Participles
- •A real estate purchase
- •Another use for participles
- •Participles
- •The problem of cash flow
- •Exchange rates cause budgeting problems
- •The flow of funds
- •Read and give the summary of the newspaper articles.
- •1. Greenalls refocuses spending By Dominic Walsh
- •2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
- •3. Paget departs from telspec By Chris Ayres
- •4. Tlg succumbs to 353 million pounds wassall bid By Paul Durman
- •5. Progress hope at pilkington By Paul Durman
- •Unit IV management
- •What is management?
- •1.1. Read and translate the text.
- •1.2. Put 5 questions to part 1 of the text the answers to which are marked by •
- •1.3.. Answer the following questions:
- •1.4. Try to remember 5 main duties of managers.
- •2.1.. Read the notes of the lecture about management. Write out new words. Translate the text.
- •2.2.. Discuss:
- •3.1. Read text ¹ 3. Complete the sentences, finding them in the text:
- •3.2. Discuss:
- •4.1. Read text ¹ 4 about managers’ skills. There are 9 of them mentioned. Make the list of them and discuss the following:
- •Gerunds
- •The infinitive Positive Infinitive Negative Infinitive
- •Conditionals First conditional
- •Second conditional
- •Third conditional
- •The conditional
- •Texts for reading Holding Meetings
- •1. Put a tick or a cross in the box after each statement to show whether you think it is correct or not:
- •London borough Spring Personnel. Legal pa £25,000
- •Relative clauses
- •Miss Johnson is a secretary I work with.*
- •More examples of relative clauses
- •Of which vs. Whose
- •Past participles used as adjectives
- •Relative clauses with prepositions
- •Relative clauses with deletions
- •Conjunctions and related phrases
- •Agreement of tenses
- •Reported speech: agreement of tenses
- •Direct Reported
- •Reported questions
- •Interrogative noun clauses Who’s That Man?
- •Didn’t he apologize for _______?
- •Do you know _______?
- •Text ¹ 2 Market Study
- •Questions about the story
- •For discussion
- •Texts for reading and discussion
- •1. Starting to trade
- •Marketing Defining marketing
- •2. The centrality of marketing
- •1D Comprehension
- •Product policy
- •1A Discussion
- •1A Reading
- •3. Products and brands
- •4. It pays to advertise
- •It pays to advertise
- •2. The marketing mix
- •The role of advertising
- •Does the fact that it pays to advertise seem obvious to you? Explain your answer.
- •Figure 1.1.: gross margin
- •Paragraph 3: aura
- •3. Users of both competitive brands and of our product.
- •Born in 1946, we offer 52 years of experience
- •Unit VI business communication
- •Higher management
- •Rules of Writing
- •Increase your vocabulary
- •Means of communication
- •4 Abilities
- •5 Experience
- •Increase your vocabulary
- •Writing
- •Text 6 designing a sales letter
- •Manufactures of Quality Office Equipment since 1940
- •The layout of a business letter
- •23 Nelson Square
- •Velkotex Ltd
- •Prefixes of negation
- •Indicative Subjunctive
- •Verbs used with the subjunctive
- •Indicative vs subjunctive
- •Indicative Subjunctive
- •Infinitives with “seem” and “appear”
- •By Russsell Hotten
- •Sources
- •Козлова Любовь Константиновна Business English
- •220007, Г. Минск, ул. Московская, 17.
The president
It was a cold February afternoon in New York City. Peter Crawford was sitting in his office on the fourth floor of the Madison Building. He had just finished dictating the last memo of the day. He turned off the dictating machine for the first time in nearly a month, took some time to relax and just think.
His luncheon with Jim Burke had taken place only four months earlier. UEI had made him a very generous offer, including a five-year contract and a salary increase. At first, Crawford wasn’t sure what to do. The offer was to turn down. He needed time to think. He had told Burke he would give him an answer in two weeks.
Crawford had been happy at ESI. The company was growing, and he was growing with it. There was still a lot to do, a lot to finish. He didn’t like leaving in the middle of a job. But it was a terrific opportunity, one that might never come again. After talking the matter over with his wife, he had decided to accept the job. He sat down that same evening and typed a letter of acceptance.
Eight weeks after writing that letter Crawford was named president of Audio Performance. So here he was, in charge of a major corporation with revenue in excess of $80 million a year, 1,800 employees, and manufacturing plants in Baltimore, Hartford, and Boston. The firm’s corporate headquarters were located in New York City, occupying four floors of a midtown office building.
Audio Performance had been set up about 25 years earlier, at the beginning of the hi-fi boom. Having gotten in on the “ground floor”, it had led the increase in growth and profits. At first AP produced only tape recorders and receivers, but the line had since been expanded to include speakers, microphones, earphones, and other components.
Recently, however, a number of problems had begun to develop. Domestic competition had been increasing; in addition, lower labor costs abroad, particularly in the Far East, had permitted foreign manufacturers to sell their products in the United States at prices Audio Performance couldn’t meet. These were some of the problems Peter would have to face as president.
In addition to Audio Performance, the UEI parent company included a number of other subsidiaries, most of them in the electronics field. Each subsidiary had its own management, and each president reported to Jim Burke.
At the top of the UEI organization was the Board of Directors. Peter knew there would be a major review of his performance at year-end. He knew both Jim Burke and the Board were expecting a lot from him, and he was determined not to let them down.
Answer the questions about the story.
What is Peter’s present job?
Who offered him the job?
What was included in the offer?
How long did it take Peter to decide to accept it?
Had Peter enjoyed his work at ESI?
How many people work for Audio Performance?
Where are AP’s factories located?
Where are the company's headquarters?
How old a company is Audio Performance?
What did it produce in the beginning?
How did its line change?
Why is the cost of foreign labor a problem for AP?
To whom do the UEI subsidiary presidents report?
To whom does Peter Crawford report?
When would Crawford’s performance be reviewed?