- •А кадемия управления при Президенте Республики Беларусь
- •Система открытого образования
- •Business english Курс лекций
- •Is she talking? 8
- •1. Starting to trade 151
- •2. The marketing mix 166
- •The Future: will
- •I/you/he/she/it/we/they will go (I’ll. He’ll, they’ll go)
- •Past Simple Tense
- •Positive (regular verbs)
- •Present Perfect Tense
- •Question Have you done it yet? Where have you been?
- •Review of time expressions
- •Word study Putting Nouns Together
- •Summary
- •The president
- •For discussion
- •The future perfect
- •More about auxiliary verbs
- •Word study
- •Two More Ways to Put Nouns Together
- •Company structure
- •Application for a job
- •74 Dockside Manchester m15 7bj 8 March 2000
- •Utility chiefs top executive pay increases
- •Unit II
- •Types of companies
- •Text № 1
- •Types of companies
- •Investing in a limited company
- •Summary of modal verbs
- •Modals with more than one meaning
- •You mustn’t vs. You don’t have to
- •Other uses of “will” and “would”
- •Degrees of probability
- •Exercise 15. Which is the closest in meaning?
- •The passive with modals
- •The indirect passive
- •Share capital
- •Companies
- •Must have and might have
- •Present Past
- •Could have and should have
- •Present
- •Types of business units
- •Unit III starting a business
- •Participles
- •A real estate purchase
- •Another use for participles
- •Participles
- •The problem of cash flow
- •Exchange rates cause budgeting problems
- •The flow of funds
- •Read and give the summary of the newspaper articles.
- •1. Greenalls refocuses spending By Dominic Walsh
- •2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
- •3. Paget departs from telspec By Chris Ayres
- •4. Tlg succumbs to 353 million pounds wassall bid By Paul Durman
- •5. Progress hope at pilkington By Paul Durman
- •Unit IV management
- •What is management?
- •1.1. Read and translate the text.
- •1.2. Put 5 questions to part 1 of the text the answers to which are marked by •
- •1.3.. Answer the following questions:
- •1.4. Try to remember 5 main duties of managers.
- •2.1.. Read the notes of the lecture about management. Write out new words. Translate the text.
- •2.2.. Discuss:
- •3.1. Read text ¹ 3. Complete the sentences, finding them in the text:
- •3.2. Discuss:
- •4.1. Read text ¹ 4 about managers’ skills. There are 9 of them mentioned. Make the list of them and discuss the following:
- •Gerunds
- •The infinitive Positive Infinitive Negative Infinitive
- •Conditionals First conditional
- •Second conditional
- •Third conditional
- •The conditional
- •Texts for reading Holding Meetings
- •1. Put a tick or a cross in the box after each statement to show whether you think it is correct or not:
- •London borough Spring Personnel. Legal pa £25,000
- •Relative clauses
- •Miss Johnson is a secretary I work with.*
- •More examples of relative clauses
- •Of which vs. Whose
- •Past participles used as adjectives
- •Relative clauses with prepositions
- •Relative clauses with deletions
- •Conjunctions and related phrases
- •Agreement of tenses
- •Reported speech: agreement of tenses
- •Direct Reported
- •Reported questions
- •Interrogative noun clauses Who’s That Man?
- •Didn’t he apologize for _______?
- •Do you know _______?
- •Text ¹ 2 Market Study
- •Questions about the story
- •For discussion
- •Texts for reading and discussion
- •1. Starting to trade
- •Marketing Defining marketing
- •2. The centrality of marketing
- •1D Comprehension
- •Product policy
- •1A Discussion
- •1A Reading
- •3. Products and brands
- •4. It pays to advertise
- •It pays to advertise
- •2. The marketing mix
- •The role of advertising
- •Does the fact that it pays to advertise seem obvious to you? Explain your answer.
- •Figure 1.1.: gross margin
- •Paragraph 3: aura
- •3. Users of both competitive brands and of our product.
- •Born in 1946, we offer 52 years of experience
- •Unit VI business communication
- •Higher management
- •Rules of Writing
- •Increase your vocabulary
- •Means of communication
- •4 Abilities
- •5 Experience
- •Increase your vocabulary
- •Writing
- •Text 6 designing a sales letter
- •Manufactures of Quality Office Equipment since 1940
- •The layout of a business letter
- •23 Nelson Square
- •Velkotex Ltd
- •Prefixes of negation
- •Indicative Subjunctive
- •Verbs used with the subjunctive
- •Indicative vs subjunctive
- •Indicative Subjunctive
- •Infinitives with “seem” and “appear”
- •By Russsell Hotten
- •Sources
- •Козлова Любовь Константиновна Business English
- •220007, Г. Минск, ул. Московская, 17.
Rules of Writing
Communicate only when you have something worth while to say.
Don’t write or speak at greater length than is necessary to convey the message.
Write in such a way that the reader will find it easy to read.
Read carefully, concentrating on absorbing and understanding the writer’s message.
Speak in “the language” of your listeners – but never talk down.
Listen attentively to a speaker and avoid mind-wandering.
Help an interview candidate to feel at ease; encourage him to speak.
Where helpful, supplement words with pictures.
Watch speakers and listeners for “non-verbal” signals.
Explain mathematical information with summaries, words and pictures.
Answer the following questions:
In what form should a message ideally be sent?
Why should you summarise your argument in order to present a recommendation?
How can you save the time of senior management?
What must a manager do, as well as thinking and initiating actions?
What happens to organisations in which communications are poor?
Are formal communications the only route by which information spreads?
How is “interesting” information defined?
Is such information always complimentary to the manager?
Is it best always to write things down?
On what factors does the style of communication depend?
What is the prime need if communication is to be effective?
What do people tend to read or hear?
What is the essential purpose of any communication?
What should therefore be done in order to make a communication acceptable?
When should you communicate?
How should you write?
Should one talk down to one’s listener?
When should pictures be used?
Increase your vocabulary
Rephrase in your own words the following expressions taken from the text:
Paragraph 1: (the form) most suited to the receiver
as best you can
Paragraph 2: in a similar vein
from on high
(and a thinking man) to boot
(and usually) vice versa
Paragraph 3: (an organisation will soon) grind to a halt
Paragraph 4: (if he is not) to lose all credence
Paragraph 6: the realms (of sociology)
the mundane world (of management)
Paragraph 9: this rather ponderous phrase
Look at Table 1.1. and explain what is meant by the forms in italics:
rule 1: something worth while to say
rule 2: at greater length than is necessary
rule 5: never talk down
rule 6: avoid mind-wandering
rule 9: non-verbal signals
Text 2
Means of communication
What are the main means of communication between people? That isn't a catch question. The answer is simple and obvious. It would almost certainly refer to means of communication that involve the use of words. Speakers and listeners – oral communication; and writers and readers – written communication. There is, however, another form of communication which we all use most of the time, usually without knowing it. This is sometimes called body language. Its more technical name is non-verbal communication. Non-verbal, because it does not involve the use of words. NVC for short.
When someone is saying something with which he agrees, the average European will smile and nod approval. On the other hand, if you disagree with what they are saying, you may frown and shake your head. In this way you signal your reactions, and communicate them to the speaker without saying a word. Body language is very much tied to culture, and in order not to misunderstand, or not to be misunderstood, you must appreciate this. A smiling Chinese, for instance, may not be approving but acutely embarrassed.
Quite a lot of work is now being done on the subject of NVC, which is obviously important, for instance, to managers, who have to deal every day with their staff, and have to understand what other people are feeling if they are to create good working conditions. Body language, or NVC signals, are sometimes categorised into five kinds:
body and facial gestures;
eye-contact;
body contact or proximity;
clothing and physical appearance; and
the quality of speech.
I expect you understood all those, except perhaps 'proximity'. This simply means 'closeness'. In some cultures – and I am sure this is a cultural feature and not an individual one – it is quite normal for people to stand close together, or to more or less thrust their face into yours when they are talking to you. In other cultures this is disliked; Americans, for instance, talk about invasion of their space.
Some signals are probably common to all of us. If a public speaker (like a lecturer, for example) is all the time fiddling with a pencil, or with his spectacles, while he is talking to you, he is telling you quite clearly that he is nervous. A person who holds a hand over his mouth when he is talking is signalling that he is lacking in confidence. If you start wriggling in your chairs, looking secretly at your watches or yawning behind your hands, I shall soon get the message that I'm boring you. And so on. I'm sure you could make a whole list of such signals – and it might be fun if you did.
All the signals mentioned so far can be controlled. If you are aware that you are doing these things, you can stop. You can even learn to give false signals. Most public speakers are in fact nervous (they'd be pretty unimaginative if they weren't), but a good speaker learns to disguise this by giving off signals of confidence, Other kinds of NVC are not so easy to control. Eye contact, for instance. Unless you are confessing passionate love, you hardly ever look into someone else's eyes for very long. If you try it, you'll find they will soon look away, probably in embarrassment.
I've already mentioned proximity, so just a brief word now about our last two categories, which concern the way people dress and the way they speak. These are both pretty obvious signals. People may dress casually and speak casually, which signals that they are relaxed. Or they can dress very formally and speak in a clipped manner, showing their tenseness. In fact, non-verbal communication can, as the saying goes, speak volumes.
Answer the following questions:
What is the main medium of communication between people?
What additional means of communication is there? Give both its names.
If an Englishman does not agree with what you are saying, what will he probably do?
If you disagree with him, what would you do?
Is a smile always a signal of pleasure?
Why is an awareness if NVC important to managers?
What does an American mean by “invasion of his space”?
If I were twisting a handkerchief in my fingers all the time I was talking to you, what would this signify?
Can body language be learned?
Text 3
HUMAN BEHAVIOUR (1)
1 Why do people behave the way they do in organizations? Why do some work so hard while others appear to do the minimum required? Why do two people have such different rates of productivity? Why do some like highly structured jobs while others want freedom and autonomy? What makes some satisfied and happy while others seem unhappy? Why do some work alone and others spend all their time in groups? Why are some people money-hungry while others are almost unaffected by monetary rewards? It is questions like these that managers want answered.
2 It is not very helpful to managers to be told simply that people are different. They know that already. What managers find useful are reference points against which they can map data about the individuals they have to manage. People drop clues all the time about their experiences, goals and expectations. One function of a manager is to collect those clues and use them to discover the abilities, goals, events, etc., that are important to that individual. Once they know what is important to the individual employee, managers then have the key to motivating that person for better performance. They have to link the individual's goals to those of the organization.
3 One of our objectives, as managers, is to attempt to predict future performances. To help elucidate this extremely complex process it is necessary to look at five major influences on how an individual behaves at work:
• Abilities
• Experience
• Goals and values
• Energy
• Expected rewards
If individuals have the necessary abilities and experience and their goals are the same as those of the organization, then, provided they find the rewards attractive and have the energy, they will work hard to achieve those goals.
Let us examine each of these factors.