- •А кадемия управления при Президенте Республики Беларусь
- •Система открытого образования
- •Business english Курс лекций
- •Is she talking? 8
- •1. Starting to trade 151
- •2. The marketing mix 166
- •The Future: will
- •I/you/he/she/it/we/they will go (I’ll. He’ll, they’ll go)
- •Past Simple Tense
- •Positive (regular verbs)
- •Present Perfect Tense
- •Question Have you done it yet? Where have you been?
- •Review of time expressions
- •Word study Putting Nouns Together
- •Summary
- •The president
- •For discussion
- •The future perfect
- •More about auxiliary verbs
- •Word study
- •Two More Ways to Put Nouns Together
- •Company structure
- •Application for a job
- •74 Dockside Manchester m15 7bj 8 March 2000
- •Utility chiefs top executive pay increases
- •Unit II
- •Types of companies
- •Text № 1
- •Types of companies
- •Investing in a limited company
- •Summary of modal verbs
- •Modals with more than one meaning
- •You mustn’t vs. You don’t have to
- •Other uses of “will” and “would”
- •Degrees of probability
- •Exercise 15. Which is the closest in meaning?
- •The passive with modals
- •The indirect passive
- •Share capital
- •Companies
- •Must have and might have
- •Present Past
- •Could have and should have
- •Present
- •Types of business units
- •Unit III starting a business
- •Participles
- •A real estate purchase
- •Another use for participles
- •Participles
- •The problem of cash flow
- •Exchange rates cause budgeting problems
- •The flow of funds
- •Read and give the summary of the newspaper articles.
- •1. Greenalls refocuses spending By Dominic Walsh
- •2. Mandelson wants uk "digital leader" By Raymond Snoddy, Media Editor
- •3. Paget departs from telspec By Chris Ayres
- •4. Tlg succumbs to 353 million pounds wassall bid By Paul Durman
- •5. Progress hope at pilkington By Paul Durman
- •Unit IV management
- •What is management?
- •1.1. Read and translate the text.
- •1.2. Put 5 questions to part 1 of the text the answers to which are marked by •
- •1.3.. Answer the following questions:
- •1.4. Try to remember 5 main duties of managers.
- •2.1.. Read the notes of the lecture about management. Write out new words. Translate the text.
- •2.2.. Discuss:
- •3.1. Read text ¹ 3. Complete the sentences, finding them in the text:
- •3.2. Discuss:
- •4.1. Read text ¹ 4 about managers’ skills. There are 9 of them mentioned. Make the list of them and discuss the following:
- •Gerunds
- •The infinitive Positive Infinitive Negative Infinitive
- •Conditionals First conditional
- •Second conditional
- •Third conditional
- •The conditional
- •Texts for reading Holding Meetings
- •1. Put a tick or a cross in the box after each statement to show whether you think it is correct or not:
- •London borough Spring Personnel. Legal pa £25,000
- •Relative clauses
- •Miss Johnson is a secretary I work with.*
- •More examples of relative clauses
- •Of which vs. Whose
- •Past participles used as adjectives
- •Relative clauses with prepositions
- •Relative clauses with deletions
- •Conjunctions and related phrases
- •Agreement of tenses
- •Reported speech: agreement of tenses
- •Direct Reported
- •Reported questions
- •Interrogative noun clauses Who’s That Man?
- •Didn’t he apologize for _______?
- •Do you know _______?
- •Text ¹ 2 Market Study
- •Questions about the story
- •For discussion
- •Texts for reading and discussion
- •1. Starting to trade
- •Marketing Defining marketing
- •2. The centrality of marketing
- •1D Comprehension
- •Product policy
- •1A Discussion
- •1A Reading
- •3. Products and brands
- •4. It pays to advertise
- •It pays to advertise
- •2. The marketing mix
- •The role of advertising
- •Does the fact that it pays to advertise seem obvious to you? Explain your answer.
- •Figure 1.1.: gross margin
- •Paragraph 3: aura
- •3. Users of both competitive brands and of our product.
- •Born in 1946, we offer 52 years of experience
- •Unit VI business communication
- •Higher management
- •Rules of Writing
- •Increase your vocabulary
- •Means of communication
- •4 Abilities
- •5 Experience
- •Increase your vocabulary
- •Writing
- •Text 6 designing a sales letter
- •Manufactures of Quality Office Equipment since 1940
- •The layout of a business letter
- •23 Nelson Square
- •Velkotex Ltd
- •Prefixes of negation
- •Indicative Subjunctive
- •Verbs used with the subjunctive
- •Indicative vs subjunctive
- •Indicative Subjunctive
- •Infinitives with “seem” and “appear”
- •By Russsell Hotten
- •Sources
- •Козлова Любовь Константиновна Business English
- •220007, Г. Минск, ул. Московская, 17.
Participles
Participle I (Active)
1) You'll see lots of reports of businesses. 2) These businesses close down. (Active) |
You'll see lots of reports of businesses closing down. |
Participle II (Passive)
1) There are some problems.
2) These problems are involved in running a business. (Passive) |
There are some problems involved in running a business. |
Exercise 1. Translate the following sentences identifying Participle I and Participle II.
The brand being on the market for some time usually has the decline of sales.
People involved in marketing spend a great deal of their time.
Opinions are the arguments leading to conclusions and recommendations.
There are government agencies formed to operate public services.
There are letters requiring answers.
Normally, the total price paid by the customer is greater when payments are spread over a period.
The statement containing certain data is presented by the financial manager.
The money collected from the customers replace some of that used in starting the business.
All the elements of the marketing mix working together create a brand.
The credit level granted to a customer depends on customer's financial standing.
Exercise 2. Combine two sentences to make up one either with Participle I or Participle II.
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a) In 1985 a new Companies Act was passed. b) It consolidated lots of earlier acts. |
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a) There is a loss at the time of sales. b) The loss is caused by incorrect delivery. |
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a) Most managers' reading material consists of letters. b) The letters require response. |
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a) The policy was based on minimum credit. b) The credit was given by the bank. |
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a) Papers in technical journals have a brief abstract. b) The abstract serves the purpose to confirm its interest. |
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a) Some costs vary in proportion to the quantity of goods. b) The goods are produced by companies. |
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a) Clear instructions are essential. b) Clear instructions outline the objective of the report and the area of it. |
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a) The credit control function is the responsibility of a credit manager. b) The credit manager is backed up by his team. |
Exercise 3. Use Participle I or Participle II instead of Relative clause.
When the mail arrives look first at letters which are specifically addressed or referred to you.
Interesting information is defined as the information that affects people.
Standards should be set for the typical payment periods, which are expected for the country in question.
Often there is a covering which says what you are expected to do.
The legislation, which is needed to make a market economy possible, must address numerous problems.
The rules and regulations which exist now do not let big business gain extreme profits.
The country's debt will still be above 60% target, which is set in the treaty.
A connecting thread that runs all the way through Government in the US is the accountability.
Exercise 4. Complete sentences using Participle I or Participle II.
People (try) to invent better definitions of their task spend a great deal of time.
People (involve) in marketing try to invent better definitions of their task.
Agency's resident (form) advertisements uses all his creative genius.
Advertisements do not usually spring fully (form) into the mind of an agency's resident.
Managers (select) information to pass it on to other managers depend on information (communicate) to them
They pass on (select) information to other managers.
The sales manager (confirm) the company's orders is out at the moment.
The (write) confirmation of order is necessary.
Exercise 5. Replace the clause by Participle I construction using the model:
A new republic was founded which turned into reality the ideals of a few political philosophers. |
A new republic was founded turning into reality the ideals of a few political philosophers. |
Sales promotions are aimed at the sales force, which encourages them to increase their activities.
Enormous amounts of money move round the world, which chases high interest rates of capital gains.
You insert the number of each voucher in the column provided, which enables the company's cashier to check later the evidence for each entry.
When you submit a recommendation to your boss you will summarize the argument as best as you can, which will stress the facts that support your case.
The basic pay of Northern Electric chief executive can be boosted by 54,000 pounds, which brings his total pay to 234,000 pounds.
Exercise 6. Complete sentences using Participle I or Participle II.
While (look) forward to receiving the merger the companies would need to address legal concern.
When (put) at risk by investing, the company is naturally eager to recover those funds as soon as possible.
When (make) a presentation to a small group of people, it is useful to have some illustration of what you mean.
Activity ratios are meaningful when (compare) with those of other firms.
(Generate) additional sales advertising covers the added costs.
When (evaluate) the figures the financial manager presents, the director must weigh the pros and cons.
Once (approve), these people hold office for life.
When (buy) a fur coat, the design has more effect on the purchaser than price.
If (ask) to produce a report, it is worth while drafting it briefly first.
Text № 2