- •Аннотация
- •Содержание
- •Lexical material: What is economics?
- •I. Read and translate the text
- •Vocabulary
- •Vast – обширный
- •Income - доход
- •Interest rate – процентная ставка
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary given above
- •IV. Put all types of questions to the sentences
- •V. Agree or disagree with the following statements
- •VI. Say in your own words what each of the following outstanding people thought of economics and economists:
- •George Bernard Show
- •Alfred Marshall
- •Lionel Robbins grammar: Passive voice
- •Exercises
- •Exercise 8. Remake the sentences using Passive Voice like shown in the example: We often speak about him – He is often spoken about.
- •Additional study: Economics’ study
- •I. Read and translate the text
- •Vocabulary
- •The resources necessary to satisfy the wants are limited.
- •VII. Complete the sentences
- •VIII. Read and translate the text and then answer the question: What do economics do?
- •IX. Write a composition called “The economics” using the information from the texts in this unit and your own point of view
- •X. Retell your composition unit 2 lexical material: The economy of Russia
- •Read and translate into Russian
- •Vocabulary
- •II. Answer the questions
- •III. Make up your own sentences with the vocabulary
- •IV. Complete the sentences
- •V. Agree or disagree with the following statements
- •VI. Prepare a report on the topic “Russia’s economics” using the text and some additional information
- •VII. Retell your report grammar: Past and Future Perfect
- •Exercises
- •Helen finished the work. Then she went out. Helen went out after she had finished her work.
- •Additional study: Macroeconomics, microeconomics
- •I. Read and translate the text Macroeconomics
- •Vocabulary
- •Individual households – индивидуальные хозяйства
- •Values – ценности
- •II. Answer the questions
- •Microeconomics
- •Vocabulary
- •II. Answer the questions
- •Difference between micro and macroeconomics
- •Tara and Nancy come to their economics’ teacher Mr. Williams for tutoring
- •IX. On the basis of the texts and dialogue in this unit prepare a retelling of the topic “Micro and macroeconomics” unit 3 lexical material: The economy of gb
- •I. Read and translate the text
- •Vocabulary
- •Virtually – фактически
- •II. Make up your own examples with the vocabulary
- •III. Answer the questions
- •IV. Complete the sentences
- •V. Using the information from the text prove the following
- •VI. Agree or disagree with the following statements:
- •VII. Retell the text grammar: Infinitive
- •Exercises
- •Additional study: usa’s economy
- •I. Read and translate the text
- •Vocabulary
- •II. Make up your own examples with the vocabulary
- •III. Answer the questions
- •IV. Complete the sentences
- •V. Using the information from the text prove the following
- •VI. Agree or disagree with the following statements:
- •VII. Retell the text unit 4 lexical material: Management functions
- •I. Read and translate the text
- •Vocabulary
- •Vital - жизненный
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary
- •IV. Complete the sentences
- •V. Agree or disagree with the statements
- •VI. Retell the text
- •VII. Read and translate the texts:
- •Grammar: Gerund
- •Active Voice
- •Indefinite — reading
- •Passive Voice
- •Indefinite — being read
- •Exercises
- •Additional study: Organization
- •I. Read and translate the text Organization
- •II. Answer the questions:
- •III. Read and translate the text
- •Vocabulary
- •Inscription - надпись
- •Incompetence - некомпетентность
- •Unit 5 lexical material: Marketing
- •Marketing: evolution and purpose
- •Vocabulary
- •II. Answer the questions to the text written above
- •Strategic importance of marketing concept
- •Vocabulary
- •Internal – внутренний
- •Vocabulary
- •Income – доход, заработок
- •II. Make up your own examples with the vocabulary
- •I. Read and translate the text
- •Impact of supply, demand, and elasticity
- •Vocabulary
- •Impact – воздействие, удар
- •II. Answer the questions
- •III. Make up your own examples with the vocabulary
- •IV. Put all types of questions to the sentence
- •V. Prove the statements
- •Exercises
- •Additional study: The Higher Purpose of Marketing
- •I. Read and translate the text
- •Vocabulary
- •II. Answer the questions to the text
- •III. Complete the sentences
- •IV. Read the text one more time and write down 5 – 7 sentences that show the whole point of the text.
- •Read, translate and play out the dialogue Lecture “Marketing”
- •Read and translate the following texts
- •Unit 6 lexical material: Advertising
- •I. Read and translate the text.
- •Vocabulary
- •II. Answer the questions to the text
- •III. Translate into English using the vocabulary
- •IV. Make up your own examples with the usage of the vocabulary
- •I reminded my brother to water the flowers but he didn’t do it!
- •V. Read and translate the dialogue The Interview
- •VI. Play out the dialogue between Mr. Banning and Miss Swanson grammar: Participle II
- •Exercises
- •I. Read and translate the text
- •II. Answer the questions
- •III. Choose what variant is right
- •IV. Read the text one more time and speak about descriptive and persuasive advertising
- •V. Read and translate the text The language of advertising
- •VI. Pick the right variant
- •VII. Unite into groups and make up your own advertisement.
- •VIII. Read the texts in this Unit one more time and prepare a report on the topic “Advertising”
- •IX. Retell your report список используемых материалов литература
- •Интернет источники
Additional study: Organization
I. Read and translate the text Organization
An integral part of management theory, which concerns itself with laws and ways of optimizing organizational structures of various industrial units. The basic principle recognized by all scholars is that an organization should have a design, which will make it possible to realize its strategy. That is why it is recommended that organizational structure should be designed first from top management and then all the way down to subordinates. Three main steps of creating organizational structures can be defined:
• to divide the organization in the horizontal dimension into wide blocks corresponding to basic types of activities on strategy realization. It is also important to decide which activities will be carried out by line divisions, and which — by staff divisions;
• to define the range of rights and duties for different positions in the organization;
• to determine basic production functions, assign their performance to concrete people and, if need be, attach several subordinates for effective work to these managers. Within this section, levels of management, coordination facilitation, line and staff divisions, manageability norms are considered.
Subjects of social and market systems, by which we understand groups of two or more people working together in structured fashion to obtain a set of goals.
II. Answer the questions:
1. What is the basic principle of an organization?
2. How should the organizational structure be designed?
3. Name the main steps in creating organizational structures.
III. Read and translate the text
Two sayings sum up the «spirit of an organization». One is the inscription on Andrew Carnegie's tombstone: «Here lies a man who knew how to enlist in his service better men than himself». The other is the slogan of the drive to find jobs for the physically handicapped: «It's the abilities, not the disabilities, that count».
Management by objective tells a manager what he ought to do. The proper organization of his job enables him to do it. But it is the spirit of the organization that determines whether he will do it. It is the spirit that motivates, that calls upon a man's reserves of dedication and effort, that decides whether he will give his best or do just enough to get by.
It is the purpose of an organization to «make common men do uncommon things» — this phrasing is Lord Beveridge's. No organization can depend on genius; the supply is always scarce and always unpredictable. But it is the test of an organization that it makes ordinary human being perform better than they are capable of, that it brings out whatever strength there is in its members and use it to make all other members perform more and better. It is the test of an organization that it neutralizes the weaknesses of its members.
Altogether the test of good spirit is not that «people get along together»; it is performance, not conformance. «Good human relations» are not grounded in the satisfaction of good performance and the harmony of proper working relations is actually poor human relations and result in poor spirit. They do not make people grow; they make them conform and contract. I shall never forget the university president who once said to me: «It is my job to make it possible for the first-rate teacher to teach. Whether he gets along with his colleagues or with me — and very few of really good teachers do either — are irrelevant». And when his successor substituted for this a policy of «peace and harmony», both the performance and the spirit of the faculty rapidly went to pieces.
There are five areas, in which practices are required to ensure the right spirit through out management organization:
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There must be high performance requirements; no condoning of poor or mediocre performance; and rewards must be based on performance.
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Each management job must be a rewarding job in itself rather than just a step in the promotion ladder.
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There must be rational and just promotion system.
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Management needs a «charter» spelling out clearly who has the power to make life-and-death decisions affecting a manager; and there should be some way for a manager to appeal to a higher court.
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In its appointments management must demonstrate that it realizes that integrity is the absolute requirement of a manager, the one quality that he has to bring with him and cannot be expected to acquire later on.
A man should never be appointed to a managerial position if his vision focuses on people's weaknesses rather than on their strengths. He should be a realist; and no one is less realistic than the cynic. A man should never be appointed if he is more interested in the question «Who is right?» than in the question «What is right?» Management should never appoint a man who considers intelligence more important than integrity.
The men with whom a man works, and especially his subordinates, know in a few weeks whether he has integrity or not. They may forgive a man a great deal: incompetence, ignorance, insecurity or bad manners. But they will not forgive him lack of integrity. Nor will they forgive higher management for choosing him.