Vocabulary

spirit - дух

Inscription - надпись

tombstone – надгробная плита

physically - физически

handicapped - неполноценный

ability - способность

disability - неспособность

to count – считать, полагать, рассчитывать

to determine - определять

dedication - посвящение

effort - попытка

unpredictable - непредсказуемый

capable - способный

harmony - гармония

requirement - требования

promotion ladder – служебная лестница

to acquire - ознакомиться

weaknesses – слабость

Incompetence - некомпетентность

IV. Make up your own examples with the vocabulary

V. Answer the questions

1. What does management by objective tell a manager?

2. What s the purpose of an organization?

3. Can organization depend on genius?

4. What should a man never be appointed to?

5. What are the weak sides of a manager?

VI. Put all types of questions to the sentences

• No organization can depend on genius.

• Each management job must be a rewarding job in itself rather than just a step in the promotion ladder.

• A man should never be appointed to a managerial position.

VII. Prepare a report on the topic “Organization”

VIII. Retell the report

Unit 5 lexical material: Marketing

I. Read and translate the text

Marketing: evolution and purpose

The idea of marketing must have existed for many centuries. Yet, at the beginning it probably was not so sophisticated theory as it is today. Because of the globalization and rapid development of information technologies, people or market participants, have been urged to systematize their market experience into a well-organized theory.

Marketing is termed as «an approach to business focusing on satisfying customer needs and wants». To serve its key purpose, the marketing strives to find an answer to such questions as why customers do not readily buy products offered by the sellers, who the ideal buyers are, and what should be done to have the buyers buy what the sellers offer.

In fact, the terms «buyers» and «sellers» are not absolutely accurate as applied to marketing. The words «buy» and «products», or «services», can be identified as the key terms reflecting the idea of marketing. It should also be noted that the words «buy» and «services» represent a wide range of services, non-profit activities, and behavior.

Vocabulary

to exist - существовать

probably - вероятно

sophisticated – изощренный, изысканный

globalization - глобализация

rapid - стремительный

development - развитие

participant - участник

term - термин

to focus - фокусировать

to strive - стремится

accurate – точный, меткий

to identify – определять, опознавать

to note - замечать

to represent - представлять

II. Answer the questions to the text written above

1. How long has the idea of marketing existed?

2. Was marketing a sophisticated theory at the beginning?

3. Who urged to systematize market experience into a well-organized theory?

4. How is marketing termed?

5. What does marketing strive to find?

6. Are the terms «buyers» and «sellers» applied to marketing?

7. What do that the words «buy» and «services» represent?

III. Make up your own examples with the vocabulary

IV. Put all types of questions to the sentence

The idea of marketing must have existed for many centuries.

V. Make up a plan of this text and try to retell using your plan

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I. Read and translate the text