I. Read and translate the text

Advertising is used to create consumer interest in a product and also to increase the sales of that product. It may be described under three headings:

1. descriptive advertising;

2. persuasive advertising;

3. both descriptive and persuasive advertising together.

Descriptive advertising

This type of advertising gives the most: important facts about the product. It is the cheapest form of advertising and is used a lot by the small trader selling through the local paper. It will usually say: what the product is; how much it will cost; where it may be obtained. For example: Beach house large terrace $27000 Miami, FL 5558923.

Johnson’s

PICTURE GALLERY

Primrose Ave, 1245

Saint Cloud, WI

55347

[phone]

[phone]

Persuasive advertising

This type of advertising tries to persuade people that the product which is being advertised has a special quality or usefulness which makes it much better than other similar products.

It is used a lot in television advertising where consumers are persuaded to think that if they buy that product they will become very popular or very happy.

This is a psychological approach, and it is hoped by the advertiser that people will be persuaded to buy the product.

NEED A PERFECT

PROM PICTURES?

COME TO …

NAZZY DESIGN

STUDIO

Make the best pictures for everlasting memory

You will never regret!!!

Madison St, 678,

Jacksonville, NJ

[phone]

The method uses 'association of ideas'. For example: Want to be the most beautiful girl on the prom? Come to our dress shop! All dresses are unique and made on special design – any colour you’d like!

Vocabulary

consumer – потребитель, покупатель

descriptive – описательный

persuasive – убеждающий

to obtain – приобретать

to persuade – убеждать

similar – похожий, подобный

psychological - психологический

approach - подход

II. Answer the questions

1. How is advertising used?

2. What are the types of advertising?

3. What is meant by descriptive advertising?

4. What does descriptive advertising usually say?

5. What is meant by persuasive advertising?

6. Where is persuasive advertising used?

7. What does persuasive advertising usually say?

III. Choose what variant is right

1. Advertising is used to ………..

A) to entertain

B) to create consumer interest in a product

C) to sell a product faster

2. Descriptive advertising gives the consumer ………….

A) the description of the product

B) the information where you can buy the product

C) important facts about the product

3. Persuasive advertising tries to

A) persuade people that the product has a special quality or usefulness

B) show the audience all the qualities of the product

C) demonstrate the places where a customer may buy the product