- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Ukrainian equivalent:
- •Read the text write down the sentences with Gerund construction and translate them. The history of design development
- •Reread Text answer the following questions:
- •Match these words and expressions with their meanings and try to memorize them:
- •Look at the way the following words are used in Text I and then circle the relevant part of speech:
- •Read Text be ready with the annotation. Planning
- •Read Text and give a brief summary of it. Evolution of the design process and technologies
- •Render the following text into English:
- •Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it.
- •Introduction into speciality
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text and see how many of your ideas are mentioned. The design process
- •Creativity
- •Read Text paying attention to the words and phrases in bold. Graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Complete the sentences with words from the box.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Graphic designers
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it.
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •2.Read the following international words and guess their meanings:
- •3.Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following questions:
- •Now read Text I and see if you were right. What is graphic design?
- •Image-based design
- •Image and type
- •Fill in the gaps with the prepositions from the box.
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text IV and give a brief summary of it. Business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design.
- •Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Elements of graphic design
- •Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Find the English equivalents in Text I:
- •Answer the following questions:
- •Read and translate Text II. Essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Ukrainian equivalents in the right:
- •Decide whether these statements are true or false:
- •Read the text below and complete it using the words from the box.
- •Read Text III, be ready with the annotation. The graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •Write a short essay about the graphic design process.
- •Do you know these words?
- •2.Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •Text a. 12 Steps to Style:
- •5. 12 Steps:
- •1. Admit it-
- •6.Do you agree or disagree? concept table Steps for Developing YourPersonal Style
- •7.Which idea from the text do you think is the most true?
- •9.Some useful words and phrases:
- •10.Some useful words and phrases:
- •7. Answer the questions:
- •1. Explain the meaning of the expressions and sayings with the verb ‘do’ (You are allowed to use dictionaries).
- •2. Paraphrase the following sentences. Pay attention to the use of the verb ‘do’.
- •Do you know these words?
- •Ranslate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a Fashions, translate it:
- •5. Find logically connected sentences with the text:
- •6.Read text b Diana’s Style… The allure of the People’s Princess
- •7.Some useful words and phrases:
- •8.Answer the questions:
- •9.Reaad the text с, translate it
- •10.Some useful words and phrases:
- •11. Learn how to translate correctly:
- •12.Emphasis on the phrasal verbs with ‘go’.
- •1. Explain the meaning of the expressions with the verb ‘go’ (You are allowed to use dictionaries).
- •3. Paraphrase the following sentences using different collocations with the verb ‘go’ instead of the italicized words.
- •1.Do you know these words?
- •2. Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Diffusion of Innovations in Clothes Design
- •5.Do you agree or disagree? concept table
- •7.Read the text b, translate it:
- •8.Some useful words and phrases:
- •9. Learn how to translate correctly:
- •10. Read the text c, translate it:
- •11.Answer the questions:
- •1. Explain the meaning of the expressions with the word ‘hand’ (You are allowed to use dictionaries).
- •2. Translate the following sentences paying attention to collocations with the verb and noun ‘hand’
- •3. Recast the following sentences using different collocations with the verb and noun ‘hand’
- •In the XXI century there is no shortage of icons - “celebrity culture” has provided, perhaps too many.
- •2.Translate into English:
- •3. Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •5.Read text a. Age-appropriate Clothing – Are You Serious?
- •6.Read text b. Fashion icons – excurses to history.
- •7.Some useful words and phrases:
- •8.Read the text c;
- •9.Answer the questions:
- •1. Use the following expressions with the word ‘stand’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘stand’
- •3. Recast the following sentences using different collocations with the verb ‘stand’ instead of the italicized words and phrases.
- •5.Read text a Fashion Shows
- •6.Read text b How to Make a Fashion Statement in a World of 'Vogue'
- •7.Read the text c and answer the question:
- •8.Some useful words and phrases:
- •1. Use the following expressions with the word ‘set’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘set’.
- •3. Recast the following sentences using different collocations with the verb ‘set’ instead of the italicized words and phrases.
- •Визначте присудок:
- •3. Визначте підмет:
- •Визначте кількість частин речення:
- •1. Do you know these words?
- •2. Translate intoEnglish:
- •3. Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Men’s formal wear
- •Read text b Daytime Formal Wear.
- •5. Some useful words and phrases:
- •Read text c dolce & gabbana
- •6. Answer the questions:
- •1. Use the following expressions with the word ‘put’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘put’.
- •3. Recast the following sentences using different collocations with the verb ‘put’ instead of the italicized words and phrases.
- •4.Read text а Predictions about the Future of Fashion.
- •5.Read text b high-tech fashion
- •Concept table High-Tech Fashion
- •6.Read text c Fashions for New Lifestyles
- •7. Make a list of major new lifestyles demanding changes in clothes. Begin like that:
- •8. Answer the questions:
- •1. Use the following expressions with the word ‘keep’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘keep’.
- •3. Recast the following sentences using different collocations with the verb ‘keep’ instead of the italicized words and phrases.
- •I love this… maybe I’m even a little jealous, this 15 year old sensation is stealing my dream!...
- •Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •Read text а. Kira Plastinina: the Young Russian Designer.
- •4. Text b. Valentin Yudashkin - Russia’s most famous fashion designer
- •5. Some useful words and phrases:
- •6.Read text c russia: history of dress
- •7. Some useful words and phrases:
- •1. Use the following expressions with the word ‘make’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘make’.
- •3. Recast the following sentences using different collocations with the verb ‘make’ instead of the italicized words and phrases.
- •Interior design
- •Study the words and distribute them into the following groups: a) mate-
- •3. Translate the following derivatives:
- •Make up your own word chains using the following verbs:
- •Translate the following "translator's false friends":
- •Look through the text below and find at least 15 international words. Translate them into your own language.
- •Interior design
- •Complete the sentences below:
- •Put down one sentence telling what interior design is.
- •Read the texts below and find the answers to the questions in italic.
- •Scale and Form
- •Pattern and Texture
- •Complete the table with the required information using the text below:
- •Colour wheel of fortune
- •Give your recommendations how to decorate your classroom taking into account the activities used, lighting and suitable colour scheme. Explain the reason for your choice.
- •Read the text below and answer the question
- •Read the text again and note the points for and against three different fabrics in the table and then make notes about their applications.
- •Read the text below and answer the questions:
- •Read the text again and write out the advantages of the following fibers: nylon, linoleum, wool, cork.
- •What fibers are suited to kitchen floor covering, studio, living room. Explain why.
- •Which type offloor covering is better for a bedroom - wool or nylon? Prove your choice.
- •Make a list of all advantages of plywood over wood and discuss with your partner.
- •Match the terms with their explanation.
- •Look at the statements of some well-known American designers below and discuss them.
- •Read the text about wool again and make a list of advantages of this material.
- •Write a short essay illustrating the following expression:
- •Match the words with their definitions.
- •Find out what is true and what is false. Put a tick next to the correct statements. Rewrite the false ones to make them true.
- •Read the text and answer the following questions:
- •Look at Picture b and try to make your own design changes transferring this area into a study (at least 80 words).
- •Warm up discussion
- •Translate these sentences. Mind the - ing forms.
- •Decide whether these statements are true or false.
- •Read the text and check your answers.
- •What are styles named for? Find the examples in the text.
- •Using the information in the text below find the answers to the questions in the following texts.
- •What styles do these features below belong to?
- •Look at the pictures again and match them with the styles using the information given in the table. Compare your answers with a partner.
- •Fill in the table using information from "World Book":
- •Read the text describing French Provincial Style and answer the questions:
- •Complete the text with the words given: use, fashionable, joints, furniture, woodworm, veneer, provide, paint
- •Read the advertisement for the versatile hammock chair. Underline what you think are facts and circle the opinions.
- •Read the text and make a list of all main characteristics of modern furniture.
- •Match the words with their definitions:
- •Make a report at the conference on the following topic: 'Early and Modern Furniture Styles'. Write down an essay for the group.
- •Round-Table Talk. Discuss it with your groupmates. Mind the history, the names, the description, your opinion.
Render the following text into English:
Робота графічного дизайнера – це союз творчості і логіки. Графічний дизайнер вирішує одночасно декілька складних і важливих завдань. Продукт, що створюється їм (логотип, шрифт і ін.), має бути яскравим, таким, що запам'ятовується і неповторним, а також годитися для друку. Дизайнер повинен зважати на специфіку організації, для якої він розробляє логотип. Тому для графічного дизайнера поважно, щоб його креативний початок строго підкорявся законам логіки.
Один з основних видів діяльності графічного дизайнера – створення фірмового (корпоративного) стилю компанії, або, використовуючи сучасний термін, айдентіка фірми, тобто розробка логотипу, колірної гамми, шрифту і так далі Графічний дизайнер може працювати в області поліграфії: створювати макети рекламної поліграфічної продукції (календарі, буклети), займатися дизайном упаковки, сувенірній продукції, а також виконувати макети книг і журналів.
Основні навики, які потрібні в роботі: • Знання основ дизайну: основи живопису і малюнка, колористики (використання кольору) і композиції і ін. • Спеціальні знання в області графічного дизайну: види і жанри графіки і графічної техніки, робота з шрифтами, тіпографіка, використання фотографій і ілюстрацій в графічному дизайні. • Володіння програмним забезпеченням для графічного дизайну (Quarkxpress‚ Photoshop, Illustrator‚ Coreldraw). Бажані знання: • Досвід роботи в рекламі або поліграфії. • Уміння малювати від руки. • Знання програм 3d-моделювання.
Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it.
Lesson 5,6
GRAPHIC DESIGN BASICS
1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
cover – обкладинка
jacket – суперобкладинка
commute – поїдка на роботу і назад
billboard – рекламний щит
media – засоби масової інформації
vs. versus – в порівнянні
HTML Hyper-Text Markup Language – гіпертекстова мова опису документів; мова гіпертекстової маркіровки;
CSS Cascading Style Sheets – каскадні таблиці стилів;
banner advertising – банерна реклама
evolve – розвивати
piece – окремий предмет, сюжет
face – стикатися
a marketing message – маркетингове звернення
dive – заглиблюватись
texture – текстура
shape – модель; шаблон;
tease – дразнити
snippet – місце, фрагмент
entice – переманювати, зваблювати
bleed and safety areas – обрізи в край і безпечні зони;
challenge – важка задача
tricky- хитрий
RGB “Red, Green, Blue” – («червоний, зелений, синій»). Колірна модель, всі кольори якої утворюються шляхом змішення три базових. Застосовується як стандарт відображення кольорів на кольорових моніторах);
CMYK Cyan Magenta Yellow blacK – субтрактівная колірна модель відбитого світла, в якій кольори утворюються шляхом комбінування бірюзового, пурпурного, жовтого і чорного кольорів;
HSV Hue-Saturation-Value – колір – насиченість – значення (метод перенесення кольорів);
“process” colors – складений колір; тріадний колір; тріадниє фарби; тріадная палітра; палітра основних кольорів; Cmyk-фарба;
“spot” colors – стандартний простий колір. (Метод визначення кольорів, при якому для документа задається окремий колір чорнила принтера: колір, що друкується окремою друкарською фарбою. На відміну від складених кольорів, які утворюються шляхом накладення базових кольорів CMYK.);
palette – палітра
visual – людина з переважним розвитком зорової пам'яті; рекламний ролик; агітаційний ролик (перед виборами); кінофільм; відеозапис; зоровий ряд (фільму);
as-is – як є
copywriting – написання тексту; робота текстовика; складання текстів; копірайтінг;
a household name – широко відома марка; відомий бренд; впізнанний всіма бренд;
letterhead – друкарський заголовок (на аркуші поштового паперу); витиснута назва (на палітурній кришці); шапка (на фірмовому бланку);
typeface – гарнітура шрифту
focus on – приділити велику увагу
hand off – передавати
mockup – макет;
margin – поле,
feasible – можливий
compelling – незборимий, непереборний;
freelancer – нештатний співробітник;
scrap – обривок;
jot down – записати
stick in – втикати
convince – переконувати
legitimate законний;
overwhelm – здолати
template – маска, зразок
die-cut – вирізьблювач штампом (заготовки з картону); вирубний елемент;
deadline – граничний кінцевий термін; термін виконання; термін здачі;
handle – зробити руками, займатись
elaborate – детально розроблений
scratch – ескіз