- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Ukrainian equivalent:
- •Read the text write down the sentences with Gerund construction and translate them. The history of design development
- •Reread Text answer the following questions:
- •Match these words and expressions with their meanings and try to memorize them:
- •Look at the way the following words are used in Text I and then circle the relevant part of speech:
- •Read Text be ready with the annotation. Planning
- •Read Text and give a brief summary of it. Evolution of the design process and technologies
- •Render the following text into English:
- •Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it.
- •Introduction into speciality
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text and see how many of your ideas are mentioned. The design process
- •Creativity
- •Read Text paying attention to the words and phrases in bold. Graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Complete the sentences with words from the box.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Graphic designers
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it.
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •2.Read the following international words and guess their meanings:
- •3.Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following questions:
- •Now read Text I and see if you were right. What is graphic design?
- •Image-based design
- •Image and type
- •Fill in the gaps with the prepositions from the box.
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text IV and give a brief summary of it. Business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design.
- •Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Elements of graphic design
- •Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Find the English equivalents in Text I:
- •Answer the following questions:
- •Read and translate Text II. Essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Ukrainian equivalents in the right:
- •Decide whether these statements are true or false:
- •Read the text below and complete it using the words from the box.
- •Read Text III, be ready with the annotation. The graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •Write a short essay about the graphic design process.
- •Do you know these words?
- •2.Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •Text a. 12 Steps to Style:
- •5. 12 Steps:
- •1. Admit it-
- •6.Do you agree or disagree? concept table Steps for Developing YourPersonal Style
- •7.Which idea from the text do you think is the most true?
- •9.Some useful words and phrases:
- •10.Some useful words and phrases:
- •7. Answer the questions:
- •1. Explain the meaning of the expressions and sayings with the verb ‘do’ (You are allowed to use dictionaries).
- •2. Paraphrase the following sentences. Pay attention to the use of the verb ‘do’.
- •Do you know these words?
- •Ranslate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a Fashions, translate it:
- •5. Find logically connected sentences with the text:
- •6.Read text b Diana’s Style… The allure of the People’s Princess
- •7.Some useful words and phrases:
- •8.Answer the questions:
- •9.Reaad the text с, translate it
- •10.Some useful words and phrases:
- •11. Learn how to translate correctly:
- •12.Emphasis on the phrasal verbs with ‘go’.
- •1. Explain the meaning of the expressions with the verb ‘go’ (You are allowed to use dictionaries).
- •3. Paraphrase the following sentences using different collocations with the verb ‘go’ instead of the italicized words.
- •1.Do you know these words?
- •2. Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Diffusion of Innovations in Clothes Design
- •5.Do you agree or disagree? concept table
- •7.Read the text b, translate it:
- •8.Some useful words and phrases:
- •9. Learn how to translate correctly:
- •10. Read the text c, translate it:
- •11.Answer the questions:
- •1. Explain the meaning of the expressions with the word ‘hand’ (You are allowed to use dictionaries).
- •2. Translate the following sentences paying attention to collocations with the verb and noun ‘hand’
- •3. Recast the following sentences using different collocations with the verb and noun ‘hand’
- •In the XXI century there is no shortage of icons - “celebrity culture” has provided, perhaps too many.
- •2.Translate into English:
- •3. Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •5.Read text a. Age-appropriate Clothing – Are You Serious?
- •6.Read text b. Fashion icons – excurses to history.
- •7.Some useful words and phrases:
- •8.Read the text c;
- •9.Answer the questions:
- •1. Use the following expressions with the word ‘stand’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘stand’
- •3. Recast the following sentences using different collocations with the verb ‘stand’ instead of the italicized words and phrases.
- •5.Read text a Fashion Shows
- •6.Read text b How to Make a Fashion Statement in a World of 'Vogue'
- •7.Read the text c and answer the question:
- •8.Some useful words and phrases:
- •1. Use the following expressions with the word ‘set’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘set’.
- •3. Recast the following sentences using different collocations with the verb ‘set’ instead of the italicized words and phrases.
- •Визначте присудок:
- •3. Визначте підмет:
- •Визначте кількість частин речення:
- •1. Do you know these words?
- •2. Translate intoEnglish:
- •3. Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Men’s formal wear
- •Read text b Daytime Formal Wear.
- •5. Some useful words and phrases:
- •Read text c dolce & gabbana
- •6. Answer the questions:
- •1. Use the following expressions with the word ‘put’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘put’.
- •3. Recast the following sentences using different collocations with the verb ‘put’ instead of the italicized words and phrases.
- •4.Read text а Predictions about the Future of Fashion.
- •5.Read text b high-tech fashion
- •Concept table High-Tech Fashion
- •6.Read text c Fashions for New Lifestyles
- •7. Make a list of major new lifestyles demanding changes in clothes. Begin like that:
- •8. Answer the questions:
- •1. Use the following expressions with the word ‘keep’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘keep’.
- •3. Recast the following sentences using different collocations with the verb ‘keep’ instead of the italicized words and phrases.
- •I love this… maybe I’m even a little jealous, this 15 year old sensation is stealing my dream!...
- •Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •Read text а. Kira Plastinina: the Young Russian Designer.
- •4. Text b. Valentin Yudashkin - Russia’s most famous fashion designer
- •5. Some useful words and phrases:
- •6.Read text c russia: history of dress
- •7. Some useful words and phrases:
- •1. Use the following expressions with the word ‘make’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘make’.
- •3. Recast the following sentences using different collocations with the verb ‘make’ instead of the italicized words and phrases.
- •Interior design
- •Study the words and distribute them into the following groups: a) mate-
- •3. Translate the following derivatives:
- •Make up your own word chains using the following verbs:
- •Translate the following "translator's false friends":
- •Look through the text below and find at least 15 international words. Translate them into your own language.
- •Interior design
- •Complete the sentences below:
- •Put down one sentence telling what interior design is.
- •Read the texts below and find the answers to the questions in italic.
- •Scale and Form
- •Pattern and Texture
- •Complete the table with the required information using the text below:
- •Colour wheel of fortune
- •Give your recommendations how to decorate your classroom taking into account the activities used, lighting and suitable colour scheme. Explain the reason for your choice.
- •Read the text below and answer the question
- •Read the text again and note the points for and against three different fabrics in the table and then make notes about their applications.
- •Read the text below and answer the questions:
- •Read the text again and write out the advantages of the following fibers: nylon, linoleum, wool, cork.
- •What fibers are suited to kitchen floor covering, studio, living room. Explain why.
- •Which type offloor covering is better for a bedroom - wool or nylon? Prove your choice.
- •Make a list of all advantages of plywood over wood and discuss with your partner.
- •Match the terms with their explanation.
- •Look at the statements of some well-known American designers below and discuss them.
- •Read the text about wool again and make a list of advantages of this material.
- •Write a short essay illustrating the following expression:
- •Match the words with their definitions.
- •Find out what is true and what is false. Put a tick next to the correct statements. Rewrite the false ones to make them true.
- •Read the text and answer the following questions:
- •Look at Picture b and try to make your own design changes transferring this area into a study (at least 80 words).
- •Warm up discussion
- •Translate these sentences. Mind the - ing forms.
- •Decide whether these statements are true or false.
- •Read the text and check your answers.
- •What are styles named for? Find the examples in the text.
- •Using the information in the text below find the answers to the questions in the following texts.
- •What styles do these features below belong to?
- •Look at the pictures again and match them with the styles using the information given in the table. Compare your answers with a partner.
- •Fill in the table using information from "World Book":
- •Read the text describing French Provincial Style and answer the questions:
- •Complete the text with the words given: use, fashionable, joints, furniture, woodworm, veneer, provide, paint
- •Read the advertisement for the versatile hammock chair. Underline what you think are facts and circle the opinions.
- •Read the text and make a list of all main characteristics of modern furniture.
- •Match the words with their definitions:
- •Make a report at the conference on the following topic: 'Early and Modern Furniture Styles'. Write down an essay for the group.
- •Round-Table Talk. Discuss it with your groupmates. Mind the history, the names, the description, your opinion.
1.Do you know these words?
(1) to result from, (2) to purchase, (3) to involve, (4) to range from … to …, (5) to evaluate, (6) to represent, (7) to depict, (8) to indicate, (9) to portray, (10) to calculate.
2. Translate into English:
(1) прийняття моди є результатом; (2) набувати модних речей; (3) включає п'ять основних стадій; (4) вагається від технології виготовлення нових тканин до відповідності власній концепції моди; (5) оцінювати моду позитивно; (6) часто представлені у вигляді колоколообразной кривої; (7) граф відображає; (8) горизонтальна вісь показує; (9) графічно представлені дані; (10) розрахувати рівень прийняття моди.
3.Read the word-combinations, find them in the text, use them in your speech:
1. five basic stages: awareness, interest, evaluation, trial, and adoption. |
п'ять основних стадій: усвідомлення, інтерес, оцінка, перевірка і прийняття. |
2. help to distribute innovations in designing clothes |
допомагають поширювати інновації в області дизайну одягу |
3. new clothes should be better than previous alternatives |
новий одяг має бути краще, ніж попередній варіант |
4. is consistent with the existing norms and values of the potential customers |
відповідає існуючим нормам і цінностям потенційних покупців |
5. if easily learned and experienced |
якщо її легко засвоїти і застосувати на практиці |
6. to be easily seen and communicated to others |
легко побачити і передати іншим |
7. the process proceeds to trial and adoption |
процес триває до випробування і прийняття |
8. to calculate the level of acceptance for a fashion |
розрахувати рівень прийняття моди |
9. applicable for fads or classics |
на найпереднішому краю моди |
10. characteristic patterns of fashion adoption |
Характерні способи освоєння моди |
4.Read text a. Diffusion of Innovations in Clothes Design
New styles are offered each season. There are five characteristics the presence of which help to distribute innovations in designing clothes:
1. Superiority – innovations in clothes design should bring an advantage and new clothes should be better than previous alternatives in function, cost, social prestige, or more satisfying aesthetics.
2. Compatibility - is the degree to which an innovation is consistent with the existing norms and values of the potential customers. An innovation is less likely to be adopted if it requires much change.
3. Complexity - indicates how difficult it is to learn about and understand the innovation. An innovation has a greater chance of acceptance if easily learned and experienced.
4. Trialability - is the extent to which an innovation may be tested with a limited commitment, that is, easily and inexpensively tried without too much risk.
5. Observability – is the possibility for an innovation to be easily seen and communicated to others.
The fashion adoption process results from individuals making a decision to purchase and wear a new fashion. This process involves five basic stages: awareness, interest, evaluation, trial, and adoption. The individual becomes aware of the fashion, takes an interest in it, and evaluates it as having some relative advantage that could range from a new fabric technology to simply being consistent with self concept or what one’s friends are wearing.
If the individual evaluates the fashion positively, the process proceeds to trial and adoption. The study of the pattern of consumers’ adoption of a fashion is often represented by a bell-shaped curve. The life cycle of a specific fashion represented graphically indicates duration, rate of adoption, and level of acceptance. The graph depicts the rate and time involved in the diffusion process, with the horizontal axis indicating the time and the vertical axis indicating the number of adopters or users.
Such graphically portrayed data can be used to calculate the level of acceptance for a fashion. For example, the curve for a fashion that is rapidly adopted but also rapidly declines will show early growth and quick recession. The curve resulting from plotting the data in this way leads to characteristic patterns of fashion adoption, applicable for fads or classics. The graph is also useful to identify type of consumer in terms of when each adopts a fashion within its life cycle.
The consumer who adopts the fashion at the beginning of the curve is an innovator or opinion leader; at the peak, a mass-market consumer; after the peak, a laggard or isolate.