6.Read text c Fashions for New Lifestyles

Sports and active lifestyles have influenced fashions of the early 2000s. Apparel technologies developed for competitive sports are incorporated into fashions for everyone. Research and innovative thinking have advanced sportswear with attention to both performance and aesthetics.

Garments that maintain body temperature, cool the body, and improve performance are researched and engineered with a new aesthetic that has moved the garments out of the gym and into everyday life.

Current fashion is making accommodations for the consumer’s changing electronic lifestyle, including garments with pockets for cell phones, jackets with connections for electronic music players, and stylish bags to tote laptops. Researchers are developing “intelligent” fashions incorporating wearable computers, communication systems, global positioning systems, and body sensors.

Systems may have the capability to allow the wearer to surf the Internet, make phone calls, monitor vital signs, and administer medication. While much research remains to be done, initial exploration has begun at MIT’s Media Lab, Starlab, Charmed Technology, and International Fashion Machines. The goal of these groups is to develop prototypes of wearable electronics and to explore the synergy required between computer science, fashion, health care, and defense to produce marketable, user-friendly products. Advances and innovative thinking in the production of apparel and communication platforms and networks will be required to move these concepts forward. The changing world political climate and the continuing challenges of world health present new opportunities for science to address wearable solutions. Development of protective apparel against bioterrorist attack and spread of infectious disease commands research dollars from governments worldwide. These investments will most likely lead to exciting new materials that ultimately result in new fashion.

Fashion is a reflection of the times, and thus incorporates current scientific and technological developments. Change is a constant in fashion, and one can look forward to ever-developing advanced materials and methods and perhaps even new purposes for fashion.

7. Make a list of major new lifestyles demanding changes in clothes. Begin like that:

- sports and active life,

8. Answer the questions:

1) What are the apparel technologies developed for? To what spheres of life do they contribute most?

2). What is the most important in sportswear: performance or aesthetics?

3). How does the electronic lifestyle change the current fashion?

4). What firms explore the synergy required between computer science, fashion, health care, and defense to produce marketable, user-friendly products?

5). What do the investments into high-tech fashions have to take into consideration in relation to the changing political climate in the world?

LANGUAGE STUDY

Emphasis on verb ‘KEEP’.

- to keep to : 1 дотримуватися; триматися чому-н. ; 2) залишатися удома або в ліжку.

- to keep up: 1) підтримувати; 2) триматися бадьоро; 3) продовжувати; 4)поддерживать у належному порядку; 5) дотримувати, дотримуватися; 6) бути добре обізнаним, бути в курсі; 7) залишатися тим самим ( про погоду ).

- to keep in: 1) не випускати; заставляти сидіти удома ( хворого ); 2) to keep in with smb. — залишатися в хороших стосунках з ким-л.; 3) стримувати(ся).

- to keep from: утримувати(ся), утримуватися від чого-н.

- to keep away: 1) тримати(ся) на віддалі; не підпускати близько; остерігатися; 2) ховати; 3) уникати ( from ).

- to keep on : 1) продовжувати ( робити що-л. ); 2) зберігати в колишньому положенні; 3) залишати включеним ( електрика); 4) продовжувати подорож; 5) продовжити діяти, упиратися.

EXERCISES IN PROPER APPLICATION