- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Ukrainian equivalent:
- •Read the text write down the sentences with Gerund construction and translate them. The history of design development
- •Reread Text answer the following questions:
- •Match these words and expressions with their meanings and try to memorize them:
- •Look at the way the following words are used in Text I and then circle the relevant part of speech:
- •Read Text be ready with the annotation. Planning
- •Read Text and give a brief summary of it. Evolution of the design process and technologies
- •Render the following text into English:
- •Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it.
- •Introduction into speciality
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text and see how many of your ideas are mentioned. The design process
- •Creativity
- •Read Text paying attention to the words and phrases in bold. Graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Complete the sentences with words from the box.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Graphic designers
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it.
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •2.Read the following international words and guess their meanings:
- •3.Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following questions:
- •Now read Text I and see if you were right. What is graphic design?
- •Image-based design
- •Image and type
- •Fill in the gaps with the prepositions from the box.
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text IV and give a brief summary of it. Business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design.
- •Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Elements of graphic design
- •Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Find the English equivalents in Text I:
- •Answer the following questions:
- •Read and translate Text II. Essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Ukrainian equivalents in the right:
- •Decide whether these statements are true or false:
- •Read the text below and complete it using the words from the box.
- •Read Text III, be ready with the annotation. The graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •Write a short essay about the graphic design process.
- •Do you know these words?
- •2.Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •Text a. 12 Steps to Style:
- •5. 12 Steps:
- •1. Admit it-
- •6.Do you agree or disagree? concept table Steps for Developing YourPersonal Style
- •7.Which idea from the text do you think is the most true?
- •9.Some useful words and phrases:
- •10.Some useful words and phrases:
- •7. Answer the questions:
- •1. Explain the meaning of the expressions and sayings with the verb ‘do’ (You are allowed to use dictionaries).
- •2. Paraphrase the following sentences. Pay attention to the use of the verb ‘do’.
- •Do you know these words?
- •Ranslate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a Fashions, translate it:
- •5. Find logically connected sentences with the text:
- •6.Read text b Diana’s Style… The allure of the People’s Princess
- •7.Some useful words and phrases:
- •8.Answer the questions:
- •9.Reaad the text с, translate it
- •10.Some useful words and phrases:
- •11. Learn how to translate correctly:
- •12.Emphasis on the phrasal verbs with ‘go’.
- •1. Explain the meaning of the expressions with the verb ‘go’ (You are allowed to use dictionaries).
- •3. Paraphrase the following sentences using different collocations with the verb ‘go’ instead of the italicized words.
- •1.Do you know these words?
- •2. Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Diffusion of Innovations in Clothes Design
- •5.Do you agree or disagree? concept table
- •7.Read the text b, translate it:
- •8.Some useful words and phrases:
- •9. Learn how to translate correctly:
- •10. Read the text c, translate it:
- •11.Answer the questions:
- •1. Explain the meaning of the expressions with the word ‘hand’ (You are allowed to use dictionaries).
- •2. Translate the following sentences paying attention to collocations with the verb and noun ‘hand’
- •3. Recast the following sentences using different collocations with the verb and noun ‘hand’
- •In the XXI century there is no shortage of icons - “celebrity culture” has provided, perhaps too many.
- •2.Translate into English:
- •3. Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •5.Read text a. Age-appropriate Clothing – Are You Serious?
- •6.Read text b. Fashion icons – excurses to history.
- •7.Some useful words and phrases:
- •8.Read the text c;
- •9.Answer the questions:
- •1. Use the following expressions with the word ‘stand’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘stand’
- •3. Recast the following sentences using different collocations with the verb ‘stand’ instead of the italicized words and phrases.
- •5.Read text a Fashion Shows
- •6.Read text b How to Make a Fashion Statement in a World of 'Vogue'
- •7.Read the text c and answer the question:
- •8.Some useful words and phrases:
- •1. Use the following expressions with the word ‘set’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘set’.
- •3. Recast the following sentences using different collocations with the verb ‘set’ instead of the italicized words and phrases.
- •Визначте присудок:
- •3. Визначте підмет:
- •Визначте кількість частин речення:
- •1. Do you know these words?
- •2. Translate intoEnglish:
- •3. Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Men’s formal wear
- •Read text b Daytime Formal Wear.
- •5. Some useful words and phrases:
- •Read text c dolce & gabbana
- •6. Answer the questions:
- •1. Use the following expressions with the word ‘put’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘put’.
- •3. Recast the following sentences using different collocations with the verb ‘put’ instead of the italicized words and phrases.
- •4.Read text а Predictions about the Future of Fashion.
- •5.Read text b high-tech fashion
- •Concept table High-Tech Fashion
- •6.Read text c Fashions for New Lifestyles
- •7. Make a list of major new lifestyles demanding changes in clothes. Begin like that:
- •8. Answer the questions:
- •1. Use the following expressions with the word ‘keep’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘keep’.
- •3. Recast the following sentences using different collocations with the verb ‘keep’ instead of the italicized words and phrases.
- •I love this… maybe I’m even a little jealous, this 15 year old sensation is stealing my dream!...
- •Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •Read text а. Kira Plastinina: the Young Russian Designer.
- •4. Text b. Valentin Yudashkin - Russia’s most famous fashion designer
- •5. Some useful words and phrases:
- •6.Read text c russia: history of dress
- •7. Some useful words and phrases:
- •1. Use the following expressions with the word ‘make’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘make’.
- •3. Recast the following sentences using different collocations with the verb ‘make’ instead of the italicized words and phrases.
- •Interior design
- •Study the words and distribute them into the following groups: a) mate-
- •3. Translate the following derivatives:
- •Make up your own word chains using the following verbs:
- •Translate the following "translator's false friends":
- •Look through the text below and find at least 15 international words. Translate them into your own language.
- •Interior design
- •Complete the sentences below:
- •Put down one sentence telling what interior design is.
- •Read the texts below and find the answers to the questions in italic.
- •Scale and Form
- •Pattern and Texture
- •Complete the table with the required information using the text below:
- •Colour wheel of fortune
- •Give your recommendations how to decorate your classroom taking into account the activities used, lighting and suitable colour scheme. Explain the reason for your choice.
- •Read the text below and answer the question
- •Read the text again and note the points for and against three different fabrics in the table and then make notes about their applications.
- •Read the text below and answer the questions:
- •Read the text again and write out the advantages of the following fibers: nylon, linoleum, wool, cork.
- •What fibers are suited to kitchen floor covering, studio, living room. Explain why.
- •Which type offloor covering is better for a bedroom - wool or nylon? Prove your choice.
- •Make a list of all advantages of plywood over wood and discuss with your partner.
- •Match the terms with their explanation.
- •Look at the statements of some well-known American designers below and discuss them.
- •Read the text about wool again and make a list of advantages of this material.
- •Write a short essay illustrating the following expression:
- •Match the words with their definitions.
- •Find out what is true and what is false. Put a tick next to the correct statements. Rewrite the false ones to make them true.
- •Read the text and answer the following questions:
- •Look at Picture b and try to make your own design changes transferring this area into a study (at least 80 words).
- •Warm up discussion
- •Translate these sentences. Mind the - ing forms.
- •Decide whether these statements are true or false.
- •Read the text and check your answers.
- •What are styles named for? Find the examples in the text.
- •Using the information in the text below find the answers to the questions in the following texts.
- •What styles do these features below belong to?
- •Look at the pictures again and match them with the styles using the information given in the table. Compare your answers with a partner.
- •Fill in the table using information from "World Book":
- •Read the text describing French Provincial Style and answer the questions:
- •Complete the text with the words given: use, fashionable, joints, furniture, woodworm, veneer, provide, paint
- •Read the advertisement for the versatile hammock chair. Underline what you think are facts and circle the opinions.
- •Read the text and make a list of all main characteristics of modern furniture.
- •Match the words with their definitions:
- •Make a report at the conference on the following topic: 'Early and Modern Furniture Styles'. Write down an essay for the group.
- •Round-Table Talk. Discuss it with your groupmates. Mind the history, the names, the description, your opinion.
5. Some useful words and phrases:
1. decorated member – нагороджений (орденами, медалями) член
2. honored with a rank – приcвоєно почесне звання
3. only ever Russian designer – єдиний російський дизайнер
4. entitled – озаглавлений
5. exhibition – виставка 6. to comprise – вмикати 7. streamy textiles – струмуючі тканини
8. loose-fitting – просторний
9. embroidery – вишивка 10. light turquoise – світло-бірюзовий колір
11. wide silk waistbands – широкі шовкові пояси
12. to give it a spin – запустити його в оббіг 13. exquisite furs – вишукані хутра
14. Floor length dresses – одяг завдовжки в підлогу
15. flowery patterns – квіткові орнаменти 16. mink – нірка
17. zip off sleeves – рукави, що відстібаються за допомогою застібки-блискавки
18. white leather straps – смужки білої шкіри
6.Read text c russia: history of dress
The systematic study of the history of dress in Russia began in 1832 with the publication of a book by the president of the Academy of Arts, Aleksei Nikolaevich Olenin (1763–1843).
The occasion for the writing of this book was a decree of the Emperor Nicholas I, who expressed the desire to see a painting with many figures on the theme of the most important event in Russian history: the baptism of the Russian people by Prince Vladimir. The goal here would be to represent all the classes of Russian society in conditions and clothing that approximated as accurately as possible the actual conditions and clothing. Actual specimens of Russian dress from early Russian history and even from the ninth to the thirteenth centuries had not been preserved. The only way to recreate what Russians looked like in that epoch was to examine all the possible sources: the archaeological data, all manner of written documents, as well as works of handicraft and decorative art.
The most reliable information that we have concerning Russians dress of the pre-Christian period comes from our knowledge of the materials common to that period: hides and leather, bast, wool, flax, and hemp. The style of dress did not differ from that of the other Slavonic nations. This was determined by constant communication between these nations, by a similar
manner of life, and by the climatic conditions. Women wore rubakhi (long shirts) down to their ankles and with long sleeves gathered up on the wrists; married women also wore the so-called ponevu (a kind of skirt consisting of a checked-pattern woolen fabric. Married women completely
covered their hair by a povoi or ubrus in the form of a towel, while maidens wore a venchik (a narrow band of fabric or metal) on their foreheads.
Maidens of the richer urban families had the resources to ornament themselves with a koruna, which differed from the venchik only by its more complex shape and finish. Men wore narrow porty (trousers) and tunic-like sorochki (shirts) of linen, down to their knees or their mid-calves. The footwear consisted in primitive shoes called lapti woven of bast, while the city-dwellers wore lapti made of raw leather. We also know that men of the upper classes wore boots of fine workmanship. According to the testimony of Akhmet (the ambassador of the Bagdal caliph Muktedir), at the beginning of the tenth century Slavonic men wore cloaks of dense fabrics that left one arm free. The appearance on the territory of Eastern Europe of the first feudal Slavonic state, that of Kievan Russia,
The Tatar-Mongol invasion led to a break in the contacts with Western Europe, and the immediate proximity with Turkic-speaking peoples led to a change in the form of Russian dress. Rashpatnyi clothing with a slit in front from top to bottom appeared, and men wore broad trousers. One must say at once that, even after having borrowed the cut, terminology, and certain elements of this foreign dress, Russians never lost their own national identity when it came to clothing.
Russia served as the intermediary in the trade between Europe and Persia as well as Turkey. Clothing made of diverse patterned and bright-colored fabrics acquired an especially decorative
character, and details consisting of gold (metallic) lace and precious stones made the garments particularly magnificent. It is well known that, during the reign of Tsar Ivan IV (Ivan the Terrible, 1530–1584), foreigners desiring to receive an audience in the Kremlin were required to put on Russian clothing as a way to recognize the magnificence of the Russian throne. In order to make a favorable impression, servants were temporarily given fine and expensive clothing from the tsar’s storehouse.
Women and young girls of the nobility wore the letnik (a garment with very broad, short sleeves with detachable flaps made of expensive fabrics embroidered with stones and pearls). Because of the heavy fabrics and the abundance of precious stones and pearls, the dress of both men and women was very heavy, weighing as much as 44 pounds.
The sarafans of rich city women were made of silk and velvet, whereas those of peasant women were made of painted domestic linen. The cut of the sarafan differed greatly depending on the
place where it was made and on the material: it could be straight, or it could be composed of oblique wedges, kumanchiki, kindiaki, and so on. Over the sarafan was worn the dushegreia (a short, wide jacket).
Over the course of his reign, Peter the Great (1672–1725; tsar from 1682, emperor from 1721) issued seventeen decrees in his name that laid down the rules governing the wearing of European-type dress, the types of fabrics, and the character of the trim for uniforms and festive attire. This attests that Peter the Great reserved a special role for clothing in the system of reforms he was instituting.
The formative element of the European female dress that had been brought to Russia in the eighteenth century was the corset, and it contradicted the Russian ideal of beauty; however, more important for the female dress was a type of headdress—the fontange. The latter was successful in supplanting, if only in part, the traditional headdress of the married woman, which had to cover the hair fully. In combination with heavy silken fabrics, this considerably facilitated the assimilation of the new forms. A. S. Pushkin later wrote: “The aged grand ladies cleverly tried to combine the new form of dress with the persecuted past: their caps imitated the sable cap of the Empress Natal’a Kirillovna, and their hoop skirts and mantillas were reminiscent
to some extent of the sarafan and dushegreia.” The first to change their dress were the members of the tsar’s family; and members of the court followed them.
The rigid ideological control of all spheres of life in the second half of the 1920s led to a situation in which the creative heritage of brilliant artists was not understood, not actualized, and was forgotten for a long period of time. The rulers considered it necessary to rewrite the recent history, expelling from everyday life all mention of the past and, first and foremost, the material incarnation of the revolutionary aesthetic ideal. The administrative system controlled consumption and encouraged the formation of new elites, offering them the possibility of acquiring clothing in special ateliers and stores. Clothes designers were being educated in the arts department of the Textile Institute, but this profession was not considered a creative one, with corresponding privileges.
Furthermore, since there was no private enterprise, these designers could find work only at
state-owned firms and institutions (design houses, large specialized studios), submitting to the state plan and worrying that they would be accused of being bourgeois degenerates. All attempts to express one’s individuality through dress, to separate oneself from the faceless gray crowd, were thwarted by administrative measures. In 1949, the word stiliaga entered the Russian language and was used to stigmatize lovers of colorful clothing. In each city there
appeared a “Broadway” (usually the main thoroughfare of the city, named after the street in New York City); and a promenade on this street could result in expulsion from the Textile Institute or arrest for hooliganism.
The first to legalize the profession and to escape from the administrative captivity was Slava Zaitsev (b. 1938), who established the Theater of Fashions (1980), which later became his fashion house. By this time Russia had more than a few brilliant designers who were also
recognized abroad. Irina Krutikova (b. 1936) became widely known as a designer of fur clothing and received the title “queen of fur.” She resurrected many old traditions and created new methods for coloring and finishing fur. She opened her own studio in 1992.
The perestroika or great political change of the late 1980s made it possible to organize one’s own business, to travel the globe, and to open boutiques of international brands in Moscow, Saint Petersburg, and other cities of the former Soviet Union. It also offered great opportunities
for both creators and consumers of Russian fashion. This changed the appearance of cities and liberated people from having to expend enormous effort to acquire the necessities of life.
Designers appeared who specialized in accessories. Irina Deineg (b. 1961) became known as a designer of both common and exclusive styles of hats. Viktoriia Andreianova, Viktor Zubets, Andrei Sharov, Andrei Bartenev, Valentin Iudashkin, and Iulia Ianina exhibit their collections every year, and at the same they are developi2242234ng designs for private individuals as well as for mass production, filling corporate orders