- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Match the verb with its definition:
- •Choose the Ukrainian equivalent:
- •Read the text write down the sentences with Gerund construction and translate them. The history of design development
- •Reread Text answer the following questions:
- •Match these words and expressions with their meanings and try to memorize them:
- •Look at the way the following words are used in Text I and then circle the relevant part of speech:
- •Read Text be ready with the annotation. Planning
- •Read Text and give a brief summary of it. Evolution of the design process and technologies
- •Render the following text into English:
- •Look through the studied material again and write your own composition “The Main Stages of Design Development”, be ready to discuss it.
- •Introduction into speciality
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: Which adjectives from the list below can describe the design process? Give your reasons.
- •Now read Text and see how many of your ideas are mentioned. The design process
- •Creativity
- •Read Text paying attention to the words and phrases in bold. Graphics and design
- •Reread Text II and decide which type of graphics software is best for these users.
- •Complete the sentences with words from the box.
- •Look at the Windows Paint toolbox and find the tools that match these definitions.
- •Writing and Speaking.
- •How much do you know about training design engineers? Work in pairs and discuss the following questions. Choose the best answer.
- •Now read Text III and see if you were right. Training design engineers
- •The aims and kinds of Design.
- •II. Academic activities.
- •III. Career prospects.
- •Decide whether these statements are true or false:
- •Reread Text III, be ready with the annotation.
- •Read Text IV and give a brief summary of it. Graphic designers
- •Render the following text into English:
- •Look through the studied material again and write your own composition “My Future Specialty”, be ready to discuss it.
- •1.Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •2.Read the following international words and guess their meanings:
- •3.Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following questions:
- •Now read Text I and see if you were right. What is graphic design?
- •Image-based design
- •Image and type
- •Fill in the gaps with the prepositions from the box.
- •Find the English equivalents in the text:
- •Now read Text II and see if you were right. Print design vs. Web design
- •Types of Media: before looking at the actual differences in design, it is important to know what type of work you may find yourself doing in each field.
- •Which to Choose?
- •Choose the correct word or word combination to complete the sentences:
- •Read Text IV and give a brief summary of it. Business cards design
- •Render the following text into English:
- •Try to design the business card of your own. Make use if business card design principles and discuss your card with a partner.
- •Write a short essay about spheres of applying graphic design.
- •Read the new words and word-combinations, write them down into your vocabulary, learn them by heart:
- •Read the following international words and guess their meanings:
- •Choose the correct translation of the following English words:
- •Look at some basic design terms and try to guess their meanings by matching them with their definition:
- •Discuss the following question: What elements of graphic design do you know? Give your reasons.
- •Now read Text I and see if you were right. Elements of graphic design
- •Fill in the gaps with the prepositions from the box.
- •Graphic designers can create this work … their own, commission an artist or photographer, or purchase it … all price levels on many websites.
- •Find the English equivalents in Text I:
- •Answer the following questions:
- •Read and translate Text II. Essential graphic design tool
- •Other Creative Professionals
- •Read the English words and word combinations in the left column and match them with their Ukrainian equivalents in the right:
- •Decide whether these statements are true or false:
- •Read the text below and complete it using the words from the box.
- •Read Text III, be ready with the annotation. The graphic design process
- •Design Multiple Versions
- •Revisions
- •Stick to the Steps
- •Discuss with your classmates the opportunities of modern graphic design using the active vocabulary.
- •Write a short essay about the graphic design process.
- •Do you know these words?
- •2.Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •Text a. 12 Steps to Style:
- •5. 12 Steps:
- •1. Admit it-
- •6.Do you agree or disagree? concept table Steps for Developing YourPersonal Style
- •7.Which idea from the text do you think is the most true?
- •9.Some useful words and phrases:
- •10.Some useful words and phrases:
- •7. Answer the questions:
- •1. Explain the meaning of the expressions and sayings with the verb ‘do’ (You are allowed to use dictionaries).
- •2. Paraphrase the following sentences. Pay attention to the use of the verb ‘do’.
- •Do you know these words?
- •Ranslate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a Fashions, translate it:
- •5. Find logically connected sentences with the text:
- •6.Read text b Diana’s Style… The allure of the People’s Princess
- •7.Some useful words and phrases:
- •8.Answer the questions:
- •9.Reaad the text с, translate it
- •10.Some useful words and phrases:
- •11. Learn how to translate correctly:
- •12.Emphasis on the phrasal verbs with ‘go’.
- •1. Explain the meaning of the expressions with the verb ‘go’ (You are allowed to use dictionaries).
- •3. Paraphrase the following sentences using different collocations with the verb ‘go’ instead of the italicized words.
- •1.Do you know these words?
- •2. Translate into English:
- •3.Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Diffusion of Innovations in Clothes Design
- •5.Do you agree or disagree? concept table
- •7.Read the text b, translate it:
- •8.Some useful words and phrases:
- •9. Learn how to translate correctly:
- •10. Read the text c, translate it:
- •11.Answer the questions:
- •1. Explain the meaning of the expressions with the word ‘hand’ (You are allowed to use dictionaries).
- •2. Translate the following sentences paying attention to collocations with the verb and noun ‘hand’
- •3. Recast the following sentences using different collocations with the verb and noun ‘hand’
- •In the XXI century there is no shortage of icons - “celebrity culture” has provided, perhaps too many.
- •2.Translate into English:
- •3. Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •5.Read text a. Age-appropriate Clothing – Are You Serious?
- •6.Read text b. Fashion icons – excurses to history.
- •7.Some useful words and phrases:
- •8.Read the text c;
- •9.Answer the questions:
- •1. Use the following expressions with the word ‘stand’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘stand’
- •3. Recast the following sentences using different collocations with the verb ‘stand’ instead of the italicized words and phrases.
- •5.Read text a Fashion Shows
- •6.Read text b How to Make a Fashion Statement in a World of 'Vogue'
- •7.Read the text c and answer the question:
- •8.Some useful words and phrases:
- •1. Use the following expressions with the word ‘set’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘set’.
- •3. Recast the following sentences using different collocations with the verb ‘set’ instead of the italicized words and phrases.
- •Визначте присудок:
- •3. Визначте підмет:
- •Визначте кількість частин речення:
- •1. Do you know these words?
- •2. Translate intoEnglish:
- •3. Read the word-combinations, find them in the text, use them in your speech:
- •4.Read text a. Men’s formal wear
- •Read text b Daytime Formal Wear.
- •5. Some useful words and phrases:
- •Read text c dolce & gabbana
- •6. Answer the questions:
- •1. Use the following expressions with the word ‘put’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘put’.
- •3. Recast the following sentences using different collocations with the verb ‘put’ instead of the italicized words and phrases.
- •4.Read text а Predictions about the Future of Fashion.
- •5.Read text b high-tech fashion
- •Concept table High-Tech Fashion
- •6.Read text c Fashions for New Lifestyles
- •7. Make a list of major new lifestyles demanding changes in clothes. Begin like that:
- •8. Answer the questions:
- •1. Use the following expressions with the word ‘keep’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘keep’.
- •3. Recast the following sentences using different collocations with the verb ‘keep’ instead of the italicized words and phrases.
- •I love this… maybe I’m even a little jealous, this 15 year old sensation is stealing my dream!...
- •Translate into English:
- •Read the word-combinations, find them in the text, use them in your speech:
- •Read text а. Kira Plastinina: the Young Russian Designer.
- •4. Text b. Valentin Yudashkin - Russia’s most famous fashion designer
- •5. Some useful words and phrases:
- •6.Read text c russia: history of dress
- •7. Some useful words and phrases:
- •1. Use the following expressions with the word ‘make’ in your own sentences.
- •2. Translate the following sentences paying attention to collocations with the verb ‘make’.
- •3. Recast the following sentences using different collocations with the verb ‘make’ instead of the italicized words and phrases.
- •Interior design
- •Study the words and distribute them into the following groups: a) mate-
- •3. Translate the following derivatives:
- •Make up your own word chains using the following verbs:
- •Translate the following "translator's false friends":
- •Look through the text below and find at least 15 international words. Translate them into your own language.
- •Interior design
- •Complete the sentences below:
- •Put down one sentence telling what interior design is.
- •Read the texts below and find the answers to the questions in italic.
- •Scale and Form
- •Pattern and Texture
- •Complete the table with the required information using the text below:
- •Colour wheel of fortune
- •Give your recommendations how to decorate your classroom taking into account the activities used, lighting and suitable colour scheme. Explain the reason for your choice.
- •Read the text below and answer the question
- •Read the text again and note the points for and against three different fabrics in the table and then make notes about their applications.
- •Read the text below and answer the questions:
- •Read the text again and write out the advantages of the following fibers: nylon, linoleum, wool, cork.
- •What fibers are suited to kitchen floor covering, studio, living room. Explain why.
- •Which type offloor covering is better for a bedroom - wool or nylon? Prove your choice.
- •Make a list of all advantages of plywood over wood and discuss with your partner.
- •Match the terms with their explanation.
- •Look at the statements of some well-known American designers below and discuss them.
- •Read the text about wool again and make a list of advantages of this material.
- •Write a short essay illustrating the following expression:
- •Match the words with their definitions.
- •Find out what is true and what is false. Put a tick next to the correct statements. Rewrite the false ones to make them true.
- •Read the text and answer the following questions:
- •Look at Picture b and try to make your own design changes transferring this area into a study (at least 80 words).
- •Warm up discussion
- •Translate these sentences. Mind the - ing forms.
- •Decide whether these statements are true or false.
- •Read the text and check your answers.
- •What are styles named for? Find the examples in the text.
- •Using the information in the text below find the answers to the questions in the following texts.
- •What styles do these features below belong to?
- •Look at the pictures again and match them with the styles using the information given in the table. Compare your answers with a partner.
- •Fill in the table using information from "World Book":
- •Read the text describing French Provincial Style and answer the questions:
- •Complete the text with the words given: use, fashionable, joints, furniture, woodworm, veneer, provide, paint
- •Read the advertisement for the versatile hammock chair. Underline what you think are facts and circle the opinions.
- •Read the text and make a list of all main characteristics of modern furniture.
- •Match the words with their definitions:
- •Make a report at the conference on the following topic: 'Early and Modern Furniture Styles'. Write down an essay for the group.
- •Round-Table Talk. Discuss it with your groupmates. Mind the history, the names, the description, your opinion.
Which to Choose?
Ideally, deciding which type of design to pursue will be based on experience. Even if you create your own personal projects, try creating some print pieces (such as your own business card) and websites (create a mockup of your online portfolio). See what you enjoy, and learn more about it! Think about the differences in this article and what you’d like to focus on.
Learning both print and web design will make you even more marketable. In today’s job market, listings often ask for a focus on one, but knowledge of both. As a freelancer, being able to offer a client a full marketing package, with print materials and a website to match, will only help to grow a business and build an impressive portfolio.
NOTES:
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*Flash websites: flash is a multimedia technology used for creating animations and interactive websites. Web developers often use Flash to add dynamic content that is not possible with HTML or other scripting languages. Some examples include splash screen animations, YouTube videos, and interactive song playlists.
Choose the correct word or word combination to complete the sentences:
As a print designer you may work on…
business cards and logos;
flash websites;
banner advertising.
As a web designer you may work on…
magazine advertisements;
business cards and logos;
standard HTML websites and flash websites.
In print design physical properties such as … can help you achieve your design goals.
clear navigation;
texture and shape;
animation and sound.
In web design such properties as … can help you achieve your design goals.
colors and lines;
texture and shape;
animation and sound.
The differences in layout start in the available … to create your design.
material;
software;
space.
Dealing with color it is important to understand each of the color model and spaces, such as …
HTML and CSS;
RGB, CMYK and HSV;
CAD, GIS and DTP.
Read Text IV and give a brief summary of it. Business cards design
Whether you are a freelancer or you own your own design firm, it is crucial to have business cards for your graphic design business. First we are going to look at the advantages of having a card, and then move on to the decisions that have to be made and the actual design process.
The most obvious reason for having a graphic design business card is to be able to easily provide your contact information to potential clients and employers. You don’t want to be left in a situation where you are promoting your business, and then searching for a scrap of paper to jot down your phone number, email address and website. Having your card on you at all times will insure that you are providing people with clear and accurate information. It is important to look professional and legitimate, and a business card is the first step.
A business card serves as a mini portfolio. It is the first example of your design work that you are showing potential clients. The design and message of the card itself can make it stick in people’s minds and convince them to contact you for their next big project. The card should reflect your own personal style, so people have a tiny glimpse into your work that makes them want to see more. This is not to say a simple card cannot do the trick, but even a basic design can have the small touches that impress your next client.
Before working on the actual design of the card, decide what you want to include on it. Most commonly, a graphic design business card will include any of the following:
Company Name.
Logo.
Slogan.
Your Name (if different from company name).
Title or Description of Work Provided (i.e. Web and Print Design).
Phone Number.
Fax Number.
Email Address.
Website Portfolio Address.
Mailing Address.
Having all of these content items on your card would most likely be overwhelming and crowded on the small space of a card. Only include what is essential. Along with these items, consider including a message that will speak to your target audience.
You don’t necessarily need to choose a printer before you design the card. However, it may be helpful in that you can see the size, paper and other printing options early on in the design process. Which printer you choose may be based on their costs or options such as papers and sizes. Perhaps one of the easiest options is to go with an online printer. Online printers often offer low-cost options for business card printing. Most will send free samples at your request, so be sure the quality is what you are looking for at your budget. Most will also provide templates for popular graphics software such as Illustrator, making the design process easier.
The standard business card is 2 inches tall by 3.5 inches wide. This is often the best choice, as it will fit in business card holders and match up with other business cards, and will often have the lowest printing cost. Perhaps you have a design in mind that will work best on a square or round card. Most printers do provide a variety of shapes and sizes, as well as custom die-cuts. Just remember that while you may want to make a statement with a fancy shape, a card should be convenient, both for you to carry and for others to take, and hopefully keep. Don’t make the mistake of choosing form over function. Choosing the standard size but with rounded or angled corners can be a nice touch and compromise. At this point, you should also decide if the card will be one or two-sided. With the low costs of online printers, it is possible to get a full-color, two-sided card at a good rate.
Before completing your business card project, you will also have to choose a paper. This decision will often be limited by what your printer of choice provides. Common choices are glossy and matte finish at different weights such as 14pt. Again, getting samples from printers can help with this decision.
Treat this design as you would a project for your top client. Now that you’ve collected your content and determined the document size, move on to some preliminary sketches. Figure out where each element will appear on the card. Do you want one side to be just your logo, with contact information on the back? Do you want a clever marketing message on one side and all company information on the other? Sketch out your ideas to help make these important decisions.
Once you have a concept or two that you like, it’s time to create the actual design. Adobe Illustrator is one of the best software tools for business card design, because of how well it handles type and other design elements. Check with your printer to see what file formats they accept, and use their templates whenever possible to insure the process goes smoothly. Be sure your document layout is properly prepared for printing. Once the design is complete, the files must be delivered to your printer. While there may be an extra cost, it may pay to get a proof of your design, which allows you to see the layout and quality before going ahead with the full print job.