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3.2. Check and compare your answers with your partners.

3.3. Discuss the different advertising techniques described with the rest of the class. Think of examples of advertisements you are familiar with in order to explain how each one works.

  • Are there any other advertising techniques you can think of which are not in the list? If so, describe how they work and give examples of advertisements where you have noticed them being used.

  • Do you think that some techniques are more effective than others for advertising particular products? If so, which?

  • Do you think some techniques appeal more than others to certain age groups and types of people? If so, which?

3.4. Look at the advertisements provided and discuss with your partner what technique or combination of techniques is used in each. Compare and discuss your opinion with the rest of the class.

3.5. Imagine that you are copy-writers for a free-lance advertising agency and have been given the following information about a new product that is shortly to be put on the market.

Product no. 1294X Special Skin Lotion

Available in tubes and jars.

Suitable for all ages, sexes and skin-types especially those who lead active outdoor lives or are exposed to high levels of air pollution.

Aims to revitalize the skin and prevent wrinkles.

How to use: After washing, apply to the face morning and night.

  • The manufacturer has asked you to invent a brand name and write and design an advertisement for his new product. You are free to choose whatever advertising techniques you like, but the manufacturer has particularly stressed that he wants the advertisement to appeal to men as well as women.

  • Compare your advertisement with those designed by other groups in the class and decide, in the light of the manufacturer’s request, which one you think is the best.

3.6. Speech practice.

  • Describe your attitude to advertising, its advantages and disadvantages.

  • Speak in favour of advertising in moderation.

  • Make an angry speech against advertising.

  • Imagine there were no advertising.

IV. “selling like hot cakes”

(Phrasal verbs and idioms)

4.1. Work in pairs. Using the list below, discuss which things most influence you when you buy something. Then put them in order of importance.

the price the packaging the brand name the quality

the advertising if it is fashionable

4.2. 9 Listen to a reporter talking to the director of the company that makes Bubble Up and Fizzy Cola. Read and discuss with your partner if the statements below are true or false, and why.

1. Bubble Up was an immediate success.

2. The plans for advertising Fizzy Cola have changed.

3. The company is doing better this year than last year.

4. The company may go bankrupt.

5. The company will definitely do better in the future.