Unit four appointing the new advertising manager useful terms

1) Advertising Manager to advertise advertisement advertising advertising in press advertising on television advertising on hoardings advertiser advertising campaign advertising agent	Менеджер по рекламе рекламировать рекламное объявление реклама; рекламная деятельность реклама на стендах (щитах) рекламодатель рекламная кампания рекламный агент подавать заявление, обращаться
2) to apply (to smb for smth) applicant application	заявитель, податель заявления заявка, заявление
3) public relations	связи с общественностью
4) to brief	сообщать, информировать
5) leaflet syn. prospectus	Рекламный проспект, буклет
6) brochure	Брошюра
7) catalogue	Каталог
8) to design	Оформлять
9) trade press	специализированные коммерческие печатные издания
10) mass medium pl. media	средство массовой информации
11) interview	собеседование, интервью
12) an account executive	администратор по рекламе (специальный термин в рекламном бизнесе)
13) visualiser	работник, создающий внешний вид рекламных материалов
14) typographer	Наборщик
15) artist	Художник
16) layout	внешний вид рекламы; расположение текста, фотографий, рисунков

Exercises

Choose the correct answer:

1) Mr.Martin meets a) prospective customers

b) business partners

c) applicants for the job

2) The company of Harper & Grant Ltd. is going to appoint a new

Transport Manager

Advertising Manager

Advertising agent

3) The name of the first applicant is a) Mr.Windsmore

b) Mrs.Windsmore

c) Mr.Windsore

4) To design the advertisements and place them in certain newspapers and magazines

the Company employs a) advertising agency

b) news agency

c) travel agency

5) The Advertising Manager will be responsible to Mr.Grant for

1. publicity

2. public relations

3. international relations

6) Harper &Grant Ltd. advertise their goods a) on the billboards

2. in the press

3. in TV commercials

7) The first applicant is enormously interested in a) television work

b) newspaper work

c) radio work

8) Mr.Martin does not consider TV to be a suitable medium for advertising the

Company’s products as it is mush too a) expensive

b) persuasive

c) efficient

9) Joanna Harvey stayed with a training scheme run by the Palmer & Vincent

Agency for a) a year

b) three years

c) three months

10) Last year Jоanna became a) a senior executive

b) chief accountant

c) an account executive

Fill in the blanks with prepositions where necessary:

An Advertising Agency is an organization which employs artists, copywriters, typographers and other specialists …….buying space……..newspapers or time……. radio and television, and usually handles advertising………behalf……..the advertisers.

As John Martin, the company’s Sales Manager cannot cope…… the increasing advertising and public relations work he suggests they should appoint a new Advertising Manager to supervise…… advertising campaigns and contact………the public……..newspapers, magazines and television.

Having gone…… the written applications Mr.Martin selected several candidates……..the interview which could help him to decide who……..the applicants had the right qualifications……..the post.

Mass media are the various means, …….which one may advertise…….newspapers, magazines, ……..television, and ………hoardings, large display boards.

A new Advertising Manager will be responsible…….John Martin…….all advertising and ………Mr.Grant………public relations.

……….the present moment a firm …….advertising agents handles Harper & Grant’s account, but the Company have not been too pleased …….the results lately and would like to give their account……..another agency.

A new Advertising Manager will brief the agency………the kind…….advertising that Harper & Grant Ltd. prefer and will also be responsible……..getting the Company’s leaflets, brochures and catalogues designed.

The company inserted the job advertisement………..the “situations vacant” column……….several appropriate newspapers, giving details………the new appointment and inviting applications …….the job.

Harper & Grant Ltd. advertise their products ………the national Press as well as ……..the trade Press but do not consider advertising………. television to be suitable………them, since it is too much expensive.

……….she was given the post……….an account executive Joanna Harvey had spent a year as a trainee………advertising………the Palmer & Vincent Agency.

Say whether the following statements are true or false (give the correct answers):

1. Harper & Grant Ltd. are quite satisfied with the work of the advertising agency they employ at present.

2. The Advertising Manager will be responsible to Mr.Grant for all advertising and public relations.

3. The Advertising Manager will be responsible for getting brochures, leaflets and catalogues designed.

4. Harper & Grant Ltd. advertise their goods both in the national Press and in the trade Press.

5. Mr.Martin approves of the idea of TV advertising.

6. There were several women applicants but Mr.Martin thought Joanna Harvey was the best candidate because she was single.

7. Four years before Joanna joined a training scheme run by the Palmer & Vincent Agency and stayed with them for a year.

8. As an account executive Joanna planned advertising campaigns and coordinated the work of visualisers, copywriters, artists and typographers.

9. Mr.Martin rates Joanna very high, he believes she has the right qualifications to do the work of Advertising Manager so he has no doubts Mr.Grant will appoint the girl.

10. Joanna Harvey managed to persuade Hector Grant that she was the best candidate and got the job.