- •Contents
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Translate into English:
- •Translate into Russian:
- •IV. Speak about:
- •I. Answer the questions:
- •II. Translate into English:
- •I. Speak about:
- •The Sole Proprietorship,
- •The Partnership, and
- •The Corporation.
- •I. Answer the questions:
- •1. General Partnership
- •3. Joint Venture
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Speak about:
- •II. Answer the questions:
- •III. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •IV. Prepare a short checklist of the questions that you would need to ask yourself before starting a business.
- •V. What position would you like to have:
- •VI. How do you see your future profession? Please answer the following questions:
- •Interviewing Job Applicants
- •I. Answer the questions:
- •1. Prepare in Advance for the Interview
- •2. Collect Important Information During the Interview
- •3. Treat All Candidates Fairly
- •4. Be Courteous and Respectful
- •5. Facilitate Open Communication
- •I. Answer the questions:
- •If not, indicate which ones you do not wish us to contact:
- •I. Answer the questions:
- •1. Job Descriptions
- •2. Using Job Descriptions for Recruiting Situations
- •I. Answer the questions:
- •II. Speak about:
- •What should a cv be?
- •How to compile the cv?
- •Style and layout
- •I. Answer the questions:
- •Write your own resume for the positions of:
- •III. Write your own cv.
- •I. Answer the questions:
- •II. Write your own letter of application. (See the sample in Appendix 2)
- •Face-to-face interviews
- •I. Answer the questions:
- •1. Drafts
- •Value received; Charge to Account of
- •2. Checks
- •4. Certificates of Deposit
- •I. Answer the questions:
- •1. Certified Checks
- •2. Cashier's Checks
- •3. Bank Drafts
- •4. Money Orders
- •5. Traveller's Checks
- •I. Give Russian equivalents for the following words and word combinations:
- •II. Match the following:
- •III. Translate the following into Russian:
- •IV. Read the letter and translate the phrases below:
- •V. Translate into Russian:
- •VI. Match the synonyms:
- •VII. Translate the sentences:
- •VIII. Read the letter and translate the phrases below:
- •IX. Translate into English:
- •X. Translate into Russian:
- •I. Answer the questions:
- •The Marketing Concept
- •Market Research
- •Marketing Strategy
- •Target Marketing
- •Marketing Performance
- •I. Answer the questions:
- •I. Answer the questions:
- •Annual-plan control
- •I. Answer the questions:
- •II. Translate the text into Russian: Marketing Methods
- •Getting connected
- •The Birth of Domain Names
- •The Birth of the Web Browser
- •How does email work?
- •I. Answer the questions:
- •I. Answer the questions:
- •Fill-in Forms
- •Shopping Cart Software
- •Secure Financial Transactions
- •International Sales
- •Third Party Service Providers
- •Building Internet Sales Takes Time
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Speak about:
- •Managerial decision-making
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The modern executive
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Management and control of companies
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Types of business associations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Irving Fisher- pioneer in Monetary Theory
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The First Modern Economists The Mercantilists
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The Physiocrats
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Adam Smith and the wealth of nations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •15. Electronic customer relations management
- •59. Affiliate - Участник партнерской программы рекламодателя, размещающий его коммерческую рекламу.
- •136. Page views - показатель интереса пользователя к веб-ресурсу. Рage views измеряется числом страниц, которые просмотрел пользователь за сессию.
- •149. Session time -количество времени, проведенного пользователем на сайте за сессию.
- •Letter of enquiry
- •Letter of confirmation
- •Order acknowledgement
- •Sales promotion letter
- •Letter of claim
- •Letter of complaint
- •Letter of application
Getting connected
The Internet is like a system of roads, freeways, and bridges. The term "Information Superhighway" describes how the Internet works. From any road in any city, you can get to almost any other road in any other city. From your computer you can send an electronic mail message to someone sitting at a computer in Helsinki, Warsaw, or Moscow.
Internet access companies or Internet Service Providers (ISP) provide physical connections that allow you to access the Internet. These connections are called "POPs," which stands for "points of presence."
Your computer uses a modem to dial into a POP, which connects you to the Internet. Once connected to a POP, you have access to all the resources of the Internet. Most ISP's will also supply you with software available for work in the Internet: a Web browser.
The Birth of Domain Names
In the 1980's, a major change occurred as a result of the increase in scale of the Internet and its associated management issues. To make it easy for people to use the network, hosts were assigned names, so that it was not necessary to remember the numeric addresses. Originally, there were a fairly limited number of hosts, so it was feasible to maintain a single table of all the hosts and their names and addresses. The shift to having a large number of independently managed networks or so called Local Area Networks (LANs) meant that having a single table of hosts was no longer feasible, and the Domain Name System (DNS) was established. A domain name is the letters or words that visitors must type in to come to your website. The DNS permitted the conversion of a numeric host address (i.e, 215.72.87.66) to a simpler, easier to remember name address (e.g. www.prospekt.org).
The Birth of the Web Browser
In October of 1994, Mosaic Communications Corporation (renamed "Netscape Communications" on 11 November 1994) introduced the first public version of their browser, "Mosaic NetScape." A browser is a software program, which reads the computer language (Hyper Text Markup Language - HTML) used to code information on the Web and allows you to view documents on the Web. This was one of the first web browsers to be freely distributed across the Internet.
How does email work?
Let's say you're sending mail to (user name@domain name). When you've finished composing your email, your mailer (email software) performs a gethostbyname system call to look up the IP address of the remote host (aol.com). The IP address (INTERNET PROTOCOL address) is an assigned number, which identifies a host in an Internet. It has three parts: network number, optional subnet number, and host number.
Your system queries an Internet name server to find the address of aol.com.
Your mailer opens a virtual circuit over the Internet to "joy's" mailer. It communicates with the remote mailer by using the Simple Mail Transfer Protocol (SMTP).
If all goes well, the mail is usually delivered within a few seconds, even if the recipient's machine is on the other side of the world.
If the remote site is down, your mailer will keep trying every hour or so, usually for a couple of days.
If the site still can't be reached, the mail will be returned to you as "undeliverable message."
People and organizations without fulltime Internet connections may also use the Post Office Protocol (POP).
TASKS