- •Contents
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Translate into English:
- •Translate into Russian:
- •IV. Speak about:
- •I. Answer the questions:
- •II. Translate into English:
- •I. Speak about:
- •The Sole Proprietorship,
- •The Partnership, and
- •The Corporation.
- •I. Answer the questions:
- •1. General Partnership
- •3. Joint Venture
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Speak about:
- •II. Answer the questions:
- •III. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •IV. Prepare a short checklist of the questions that you would need to ask yourself before starting a business.
- •V. What position would you like to have:
- •VI. How do you see your future profession? Please answer the following questions:
- •Interviewing Job Applicants
- •I. Answer the questions:
- •1. Prepare in Advance for the Interview
- •2. Collect Important Information During the Interview
- •3. Treat All Candidates Fairly
- •4. Be Courteous and Respectful
- •5. Facilitate Open Communication
- •I. Answer the questions:
- •If not, indicate which ones you do not wish us to contact:
- •I. Answer the questions:
- •1. Job Descriptions
- •2. Using Job Descriptions for Recruiting Situations
- •I. Answer the questions:
- •II. Speak about:
- •What should a cv be?
- •How to compile the cv?
- •Style and layout
- •I. Answer the questions:
- •Write your own resume for the positions of:
- •III. Write your own cv.
- •I. Answer the questions:
- •II. Write your own letter of application. (See the sample in Appendix 2)
- •Face-to-face interviews
- •I. Answer the questions:
- •1. Drafts
- •Value received; Charge to Account of
- •2. Checks
- •4. Certificates of Deposit
- •I. Answer the questions:
- •1. Certified Checks
- •2. Cashier's Checks
- •3. Bank Drafts
- •4. Money Orders
- •5. Traveller's Checks
- •I. Give Russian equivalents for the following words and word combinations:
- •II. Match the following:
- •III. Translate the following into Russian:
- •IV. Read the letter and translate the phrases below:
- •V. Translate into Russian:
- •VI. Match the synonyms:
- •VII. Translate the sentences:
- •VIII. Read the letter and translate the phrases below:
- •IX. Translate into English:
- •X. Translate into Russian:
- •I. Answer the questions:
- •The Marketing Concept
- •Market Research
- •Marketing Strategy
- •Target Marketing
- •Marketing Performance
- •I. Answer the questions:
- •I. Answer the questions:
- •Annual-plan control
- •I. Answer the questions:
- •II. Translate the text into Russian: Marketing Methods
- •Getting connected
- •The Birth of Domain Names
- •The Birth of the Web Browser
- •How does email work?
- •I. Answer the questions:
- •I. Answer the questions:
- •Fill-in Forms
- •Shopping Cart Software
- •Secure Financial Transactions
- •International Sales
- •Third Party Service Providers
- •Building Internet Sales Takes Time
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Speak about:
- •Managerial decision-making
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The modern executive
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Management and control of companies
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Types of business associations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Irving Fisher- pioneer in Monetary Theory
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The First Modern Economists The Mercantilists
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The Physiocrats
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Adam Smith and the wealth of nations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •15. Electronic customer relations management
- •59. Affiliate - Участник партнерской программы рекламодателя, размещающий его коммерческую рекламу.
- •136. Page views - показатель интереса пользователя к веб-ресурсу. Рage views измеряется числом страниц, которые просмотрел пользователь за сессию.
- •149. Session time -количество времени, проведенного пользователем на сайте за сессию.
- •Letter of enquiry
- •Letter of confirmation
- •Order acknowledgement
- •Sales promotion letter
- •Letter of claim
- •Letter of complaint
- •Letter of application
I. Answer the questions:
What do managers manage?
Must all managers be also good leaders?
Must a good leader both lead and manage well?
What personal traits are necessary to be a good leader?
What helps the leaders to lead professionally?
What do good leaders have to do to create an effective leadership?
II. Translate into English:
Организации нуждаются и в управлении, и в лидерстве.
Многие руководители очень квалифицированы в управлении административными и практическими аспектами своих организаций.
Хороший лидер должен как вести за собой, так и хорошо управлять.
Важность лидерства не может быть переоценена.
Лидерство - это больше чем планирование деловой стратегии и мотивация сотрудников.
Лидеры, которые изучают и осуществляют на практике технологии лидерства, будут намного более эффективны в своей работе.
III. Give definitions to the following personal traits of successful leaders:
Emotional stability. Self-assurance.
Dominance. Prudence.
Enthusiasm. High energy.
Conscientiousness. Intuitiveness.
Social boldness. Maturity.
Practicality
Charisma.
WORDS TO REMEMBER
mutual respect |
взаимное уважение |
personal involvement |
личное участие (в чём-л.) |
motivate |
мотивировать, побуждать |
procedure |
1) процедура; 2) методика проведения (административной работы) |
performance |
1)выполнение, исполнение; 2) производительность или интенсивность труда |
business policy |
деловая политика; формулировка целей фирмы и выбор средств для их достижения |
approachable (available) |
доступный |
caring attitude |
внимательное отношение |
to involve |
вовлекать |
to train |
обучать |
to develop |
развивать |
to counsel |
советовать, рекомендовать |
to guide |
направлять, управлять, руководить |
to communicate |
говорить, сообщать кому-л. о чём-л., общаться |
personal attacks |
нападки, резкая критика |
to put into effect |
осуществлять, приводить в исполнение, проводить в жизнь |
thoughtful |
заботливый, чуткий, внимательный |
considerate |
внимательный к другим; деликатный, тактичный |
to recognize |
ценить, признавать (чьи-л. заслуги); отдавать должное (кому-л.) |
to outline |
обрисовать, наметить в общих чертах |
job responsibilities |
должностные обязанности |
to make certain |
убедиться в чём-л. |
business community |
деловые круги |
performance standard |
уровень интенсивности или эффективности труда; норма производительности, норма выработки |
morale |
моральное состояние; боевой дух |
self-confidence |
уверенность в себе |
TEXT B
HOW TO MOTIVATE YOUR EMPLOYEES?
Successful managers know how to motivate their employees. Although everyone is motivated by different needs, most people will tell you that two of the most important things they look for in a company are mutual respect and personal involvement. When workers feel good about themselves, the work they do, and the company they work for, it is much easier to gain their cooperation.
To manage successfully and improve the performance of employees:
Involve employees in decision-making process. Give employees a share in decision-making. If not deciding what is to be done, then how it is to be done, or when or in what way and by whom.
Keep employees informed. Keep employees informed about changes that can directly affect them such as business policy changes, procedure or rule changes, product information changes, and performance standard changes.
Be aware of the morale level of your employees. Be sensitive to changes in morale. Know when and why it goes up or down.
Maintain an open-door policy. Be approachable, available, and interested, not distant.
Develop a caring attitude. A good manager trains, develops, counsels, guides, and supports employees.
Be sure to listen. Always listen to and try to understand what employees are communicating.
Always treat your employees with respect. Be thoughtful and considerate of the person you are dealing with.
Ask for suggestions. Be sure to invite suggestions and new ideas from employees concerning work. Be willing to put good ideas into effect by making changes.
Give "constructive" criticism. An effective manager gives constructive criticism and never makes personal attacks.
Recognize your employees. Give appropriate praise and recognition for a job well done.
Outline job responsibilities. Make certain employees know exactly what is expected of them and how their performance will be evaluated.
Maintain high standards. By involving employees in establishing high standards of performance, you will build their pride and self-confidence.
TASKS