- •Contents
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Translate into English:
- •Translate into Russian:
- •IV. Speak about:
- •I. Answer the questions:
- •II. Translate into English:
- •I. Speak about:
- •The Sole Proprietorship,
- •The Partnership, and
- •The Corporation.
- •I. Answer the questions:
- •1. General Partnership
- •3. Joint Venture
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Answer the questions:
- •I. Speak about:
- •II. Answer the questions:
- •III. Decide which of the advantages and disadvantages below you would associate with the following forms of business. In some cases there may be more than one correct answer.
- •IV. Prepare a short checklist of the questions that you would need to ask yourself before starting a business.
- •V. What position would you like to have:
- •VI. How do you see your future profession? Please answer the following questions:
- •Interviewing Job Applicants
- •I. Answer the questions:
- •1. Prepare in Advance for the Interview
- •2. Collect Important Information During the Interview
- •3. Treat All Candidates Fairly
- •4. Be Courteous and Respectful
- •5. Facilitate Open Communication
- •I. Answer the questions:
- •If not, indicate which ones you do not wish us to contact:
- •I. Answer the questions:
- •1. Job Descriptions
- •2. Using Job Descriptions for Recruiting Situations
- •I. Answer the questions:
- •II. Speak about:
- •What should a cv be?
- •How to compile the cv?
- •Style and layout
- •I. Answer the questions:
- •Write your own resume for the positions of:
- •III. Write your own cv.
- •I. Answer the questions:
- •II. Write your own letter of application. (See the sample in Appendix 2)
- •Face-to-face interviews
- •I. Answer the questions:
- •1. Drafts
- •Value received; Charge to Account of
- •2. Checks
- •4. Certificates of Deposit
- •I. Answer the questions:
- •1. Certified Checks
- •2. Cashier's Checks
- •3. Bank Drafts
- •4. Money Orders
- •5. Traveller's Checks
- •I. Give Russian equivalents for the following words and word combinations:
- •II. Match the following:
- •III. Translate the following into Russian:
- •IV. Read the letter and translate the phrases below:
- •V. Translate into Russian:
- •VI. Match the synonyms:
- •VII. Translate the sentences:
- •VIII. Read the letter and translate the phrases below:
- •IX. Translate into English:
- •X. Translate into Russian:
- •I. Answer the questions:
- •The Marketing Concept
- •Market Research
- •Marketing Strategy
- •Target Marketing
- •Marketing Performance
- •I. Answer the questions:
- •I. Answer the questions:
- •Annual-plan control
- •I. Answer the questions:
- •II. Translate the text into Russian: Marketing Methods
- •Getting connected
- •The Birth of Domain Names
- •The Birth of the Web Browser
- •How does email work?
- •I. Answer the questions:
- •I. Answer the questions:
- •Fill-in Forms
- •Shopping Cart Software
- •Secure Financial Transactions
- •International Sales
- •Third Party Service Providers
- •Building Internet Sales Takes Time
- •I. Answer the questions:
- •I. Answer the questions:
- •II. Speak about:
- •Managerial decision-making
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The modern executive
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Management and control of companies
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Types of business associations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Irving Fisher- pioneer in Monetary Theory
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The First Modern Economists The Mercantilists
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •The Physiocrats
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Adam Smith and the wealth of nations
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •Translate the text.
- •Give the rendering of the text using the phrases.
- •15. Electronic customer relations management
- •59. Affiliate - Участник партнерской программы рекламодателя, размещающий его коммерческую рекламу.
- •136. Page views - показатель интереса пользователя к веб-ресурсу. Рage views измеряется числом страниц, которые просмотрел пользователь за сессию.
- •149. Session time -количество времени, проведенного пользователем на сайте за сессию.
- •Letter of enquiry
- •Letter of confirmation
- •Order acknowledgement
- •Sales promotion letter
- •Letter of claim
- •Letter of complaint
- •Letter of application
I. Answer the questions:
What things are not necessary to run a successful web-based business?
What can be sold on the Internet? Describe the kinds of sales on the Internet.
What is drop shipping and why is it important for e-business?
II. Speak about:
The origins of the Internet.
Creating a web page.
Selling on the net.
APPENDIX 1. TEXTS FOR ADDITIONAL READING AND RENDERING.
USEFUL PHRASES FOR RENDERING
The article/text which is suggested to your attention goes under the title… |
Статья/текст, предложенные Вашему вниманию, озаглавлена… |
The key note of the article/text is… |
Ключевая мысль статьи заключается в … |
The aim of the article/text is to provide the reader with some information (data, material) on… |
Целью статьи/текста является сообщить читателю информацию (данные, материалы) о … |
The article/text deals with… |
Статья/текст о … |
The article/text reports on… |
Статья/текст сообщает о … |
The article/text speaks about… |
Статья/текст рассказывает о … |
The article/text shows… |
Статья/текст показывает… |
The article/text presents… |
Статья/текст представляет… |
The article/text points out… |
Статья/текст указывает на … |
The article/text discusses… |
Статья/текст обсуждает… |
The article/text describes… |
Статья/текст описывает… |
The article/text reviews… |
Статья/текст проводит обзор … |
The article/text throws light on… |
Статья/текст проливает свет на … |
The article/text comments on… |
Статья/текст комментирует… |
The article/text traces the history of… |
Статья/текст прослеживает историю… |
The article/text is devoted to… |
Статья/текст посвящена… |
The article/text gives considerable coverage to… |
Статья/текст в значительном объёме освещает… |
The article/text outlines the development of… |
Статья/текст выделяет… |
The article/text informs about… |
Статья/текст информирует о … |
TEXT 1.
Managerial decision-making
The guidelines governing management decisions cannot be reduced to a-simple formula. Traditionally, economists have assumed that the goal of a business enterprise was to maximize its profits. There are, however, problems of interpretation with this simple assertion.
First, over time the notion of «profit» is itself unclear in operational terms. Today's profits can be increased at the expense of profits years away, by cutting mainteBance, deferring investment, and exploiting staff.
Second, there are questions over whether expenditure on offices, cars, staff expenses, and other trappings of status reduces shareholders' wealth or whether these are part of necessary performance incentives for executives. Some proponents of such expenditures believe that they serve to enhance contacts, breed confidence, improve the flow of information, and stimulate business.
Third, if management asserts primacy of profits, this may in itself provide negative signals to employees about systems of corporate values. Where long-term success requires goodwill, commitment, and cooperation, focus on short-term profit may alienate or drive away those very employees upon whom long-term success depends. Generally speaking, most companies turn over only about half of their earnings to stockholders as dividends. They plow the rest of their profits back into the operation. A major motivation of executives is to expand their operations faster than those of their competitors. The important point, however, is that without profit over the long term no firm can survive.
For growing firms in competitive markets a major indicator of executive competence is the ability to augment company earnings by increasing sales or productivity or by achieving savings in other ways. This principle distinguishes the field of business from other fields. A drug company makes Pharmaceuticals and may be interested in improving health, but it exists, first and foremost, to make profits. If it found that it could make more money by manufacturing frozen orange juice, it might choose to do so.
TASKS.