5. Form derivatives.

N→ A		V→N
profit – technology – function –	quality – engine – organization –	develop – produce – process –	push – manage – use –

6. Fill the gaps with the proper words. Use the words given and put them in the correct form: to include, to be pushed, to be pulled, to be the field of, to be not possible, to be needed, to use.

1. Managing processes in research and development (R&D) and innovation … innovation management. 2. Without proper processes, it … for R&D to be efficient. 3. Innovation management … a set of tools that allow managers and engineers to cooperate. 4. Innovation management professionals … their creative efforts to introduce new ideas, processes or products. 5. Innovation processes can … or … through development. 6. In order to succeed, an understanding of both the market and the technical problems … .

7. Translate the following expressions:

to be efficient, a set of tools, to succeed with, either method, both … and, therefore, to force companies reduce, without sacrificing quality, to have access to, to succeed with either method, product lifecycle.

8. Explain the meaning of the following words and word combinations. Again you may begin with:

– It’s a notion (word) by which… .

– It’s a thing (term) that… .

multi-functional team, to meet customers`needs, technical problems, marketer, development time, to sacrifice quality.

9. Work in small groups. Complete the following phrases. You may look through the text to find some hints.

_______ product lifecycle management, _______ prototyping, _______ lifecycle, _______ or _______ opportunity,

_______ understanding, organizational _______, ________ efforts, multi-functional _______ ________.

10. Work in pairs. Student a translates these sentences into Russian, student b translates them into English.

1) discipline – отрасль знаний Innovation management is the discipline of managing processes in R&D and innovation. 2) R&D – НИОКР Without proper processes, it is not possible for R&D to be efficient.

3) to be pushed – быть продвинутым, through development –- на основе имеющихся разработок Innovation processes can be pushed through development. 4) pulled process – процесс привлечения Pulled process tries to find areas where customers` needs are not met, and then focus development efforts to find solutions to those needs.

11. Find the synonyms:

outside, development group, internal, lifetime, inside, product bundling, development team, bundling, lifecycle, external.