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14. Work in pairs. Make up a dialogue about business plans. Try to get as much information about the subject as you can. You may use the following expressions:

Look here! / I say!

As for…

By the way.

Really?

All right!

After all.

I doubt it.

Tell me…

– Послушай!

– Что касается…

– Между прочим.

– Неужели?

– Ладно! Хорошо!

– В конце концов,

– Сомневаюсь.

– Скажите…

15. Work in a group of two or three. Imagine you are making up a quiz show on the business tv channel. Write down the special questions to which the following sentences are the answers.

1. A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. 2. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. 3. Internally focused business plans target intermediate goals required to reach the external goals. 4. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. 5. A business plan should contain whatever information is needed to decide whether or not to pursue a goal.

Unit 20. Sales force management systems

Vocabulary

1. Read and remember the following words and word-combinations.

1

information systems – информационные системы

8

sales forecasting – прогнозирование продаж

2

marketing – маркетинг

9

order management – управление заказами

3

sales force management systems – системы управления продажами

10

product knowledge – знание продукта

4

Сustomer Relationship Management – управление взаимоотношениями с клиентами

11

online product building systems – интерактивные системы создания продукта

5

Sales Force Automation Systems (SFA) – автоматизированные системы управления продажами

12

to mitigate – уменьшить

6

follow up – последующие меры

13

to customize – модифицировать в соответствии с требованииями заказчика

7

sales lead tracking system – система отслеживания ведения продаж

14

upholstered seat – кресло с мягкой обивкой

2. Group the words and word-combinations according to their morphological structure:

information systems, marketing, process, product, order management, CRM, integral, adopted, required, customers, management systems, tracking, sales management, SFA, potential, managers.