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Writing

10. Complete the sentences.

1. Sales Force Management Systems are … 2. Sales Force Automation System (SFA) is a system that … 3. SFA also includes … 4. More developed SFA systems have features where customers can … 5. An integral part of any SFA system is … among … 6. In order to mitigate any risk, SFA must … that …

11. Compose sentences using word combinations:

marketing, management, information systems, sales force management systems, Sales functions, paid phone lists, customers of related products, potential customers, sales lead tracking system, SFA, integral part, company wide integration, different departments.

12. Answer the questions.

1. What are Sales Force Management Systems? 2. Where can they be used in? 3. What are they frequently combined with? 4. What is SFA? 5. What does SFA include? 6. What are the elements of SFA? 7. What features do more developed SFA systems have? 8. What is an integral part of any SFA system? 9. Why should SFA be fully integrated in all departments?

13. Put questions to the sentences.

  1. Sales Force Management Systems are information systems used in marketing and management that help automate some sales and sales force management functions. (Where…?)

  2. They are frequently combined with a Marketing Information System, in which case they are often called Customer Relationship Management (CRM) systems. (What…?)

  3. Sales Force Automation Systems (SFA), typically a part of a company’s customer relationship management system, is a system that automatically records all the stages in a sales process. (What…?)

  1. Make up sentences using the following words. If you are not sure, look through the text.

        1. to be used in, marketing, sales force management systems, and, to help automate, that, some sales and sales force management functions;

        2. SFA, in a sales process, to be, a system, to record, automatically, that, all the stages;

        3. to include, product knowledge, order management, sales forecasting, contact management system, SFA, sales lead tracking system;

        4. the automobile industry, to become, in, online product building systems, more popular;

        5. company wide integration, any SFA system, to be, different departments, an integral part of, among;

        6. customer service management, SFA, must, to integrate in, to be, all departments, to deal with, in order to, any risk, to mitigate, that.

15. Answer these questions:

    1. What are the Sales Force Management Systems?

    2. What is necessary to SFA?

    3. What elements do SFA include?

    4. What is necessary for a successful SFA system?

    5. What other systems of SFA are there in the automobile industry?

16. Write a summary of the text. Speaking

17. Discuss the following problem in two groups, one of them supporting the statements given below, the other – disapproving them. Read pros and cons in the table. Think of some more, which are important in your opinion.

  1. It is necessary for a company to develop SFA.

For

Against

Can track all contacts that have been made with a given customer.

Can track any follow up that might be required.

Sales efforts are not duplicated.

Can forecast sales and product development.

Can required all the needs through online products building systems.

It interferes in private life and expenses of a customer.

It can irritate customers.

Using paid phone list can ruin customer’s confidentiality.

It wastes time and money of a company.

You may find the expressions below helpful.

To express your opinion:

I think…; Speaking for myself…; I believe…; I suppose…; I’m sure; In my opinion…

To agree with somebody:

Yes, I agree (with you); That’s true; I think so too; You are quite right.

To disagree with somebody:

On the other hand…; I don’t agree (with you); It’s not (entirely) true; I don’t think so.