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пособие ENGLISH ON ECONOMICS AND MANAGEMENT.doc
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5. Form derivatives.

N→ A

V→N

account –

commerce –

response –

finance –

effect –

product –

unify –

integrate –

improve –

enter –

align –

interact –

6. Fill in the gaps with proper words. Use the words given and put them in the correct form: to be unified, to improve, to support, to hold, to link, to enter.

1. Marketing and sales within organisations … with Commercial Operations Management. 2. Commercial Operations Management … commercial activities. 3. Commercial Operations Management … both innovation and marketing effectiveness. 4. Enterprises, that … into a competitive process, … marketing teams accountable for their commercial and financial outcome. 5. Any organization … key decisions to measurable outcomes.

7. Translate the following expressions:

within organizations, by integrating, alignment of people, whether … or … , both … and … , to be particularly important, accountability for decisions.

8. Explain the meaning of the following words and word combinations:

innovation management, commercial activities, marketing effectiveness, competitive process, the product innovation, financial outcome, key decisions.

9. Work in small groups. Complete the following phrases:

  1. _______ Operations Management,

  2. _______ Interaction Management,

  3. _______ activities,

  4. _______ areas,

  1. measurable _______ ,

  2. redesign _______,

  3. skills and ________,

  4. ________ solutions.

10. Work in pairs. Student A translates these sentences into Russian, student B translates them into English.

  1. unification – консолидация, слияние, объединение

The unification of marketing and sales is accomplished by integrating Brand Management, Innovation Management etc.

  1. to aim – нацеливаться, предназначаться

COM is aimed to support commercial activities.

  1. to improve – улучшать, усовершенствовать

COM helps to improve both innovation and marketing effectiveness.

  1. solution – решение

A Commercial Operation Management solution usually integrates with other enterprise solutions.

11. Choose the right word.

  1. Commercial Operations Management (to design, to unify, to measure) marketing and sales within organizations.

  2. Commercial Operations Management (to balance, to meet, to weigh) people, process and technology to improve innovation and marketing.

  3. Commercial Operations Management is (necessary, difficult, easy) when enterprises enters into a competitive process.

  4. Organizations want (to describe, to gain, to clarify) accountability for key decisions.