- •Английский язык guides for advertising Реклама в туризме
- •Introduction
- •1. Learn the following words and word combinations:
- •3. Translate the following:
- •5. Write a short paragraph giving your reasons for your choice. Use the words and word combinations given above.
- •6. Read the following text:
- •1. Learn the following words and word combinations:
- •2. Agree or disagree:
- •2. Now check how well you have learnt them:
- •Interference
- •Volition
- •3. Translate the following:
- •7. Write a story of your own trying to use as many words and ex pressions from task I as possible. Tell it in class. Let your class mates comment on it.
- •8. Look at the Headline of the following text and say what it is de voted to.
- •5. How well have you read the text? Can you answer the following questions?
- •8. Use the text to make word combinations with the following words:
- •9. Find in the text the words that mean the same:
- •10. Insert the missing prepositions. Translate the text.
- •12. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •13. Bring different parts of tour advertisements. Analyze all of the parts separately. Try to understand each heading, slogan and copy. After the research has been completed, answer the questions.
- •14. Translate the following into English in class.
- •15. Write a list of dos and don'ts in advertising. Present it to the class. Decide whose essay best covers the topic.
- •1. Learn the following words,
- •4. Give all possible English equivalents of the following words:
- •5. Translate the following into Russian:
- •6. Translate the following into English:
- •8. Answer the following questions.
- •9. Read and translate the text.
- •1. Give Russian equivalents of the follow word combinations:
- •5. Find key sentences in the text. Discuss them with your classmates.
- •6. Retell the text using as many words and word combinations of the unit as possible.
- •7. Translate the following into English in writing:
- •8.Comment on the following and give a list of dos and don'ts for advertising in print.
- •9. Fill in the gaps with the phrases from the box. Translate the text.
- •10. Analyze the following advertisements:
- •2) What tours are advertised in each ad? Which one would you prefer? Substantiate your choice.
- •3) Translate the advertisements into Russian. Preserve the composition of the advertisements.
- •3 Star winter sun offer cyprus
- •2) How many blocks can you distinguish in every advertisemen What are they? 3) Translate the advertisements into Russian. Preserve the position of each of the advertisement.
- •14. 1) Complete the following advertisement. Use the words and word combinations from the box.
- •16. Match the contents and the headlines of the advertisements. What ads' parts are omitted? Which tour would you prefer?
- •17. Try to find an advertisement meeting all the demands. Discuss it with your classmates. Choose an 'ideal' ad.
- •1. Learn the following words and word combinations:
- •2. Read the text below:
- •3. (A) The advertisement in a-column has been mixed and, to arrange them in the right sequence, consult the advertisement in b-coIumn.
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •5. Analyze the following advertisement. Say what kind of tourism is offered here, what target audience is implied. What is your idea about the number of tourists that answered this ad?
- •7. The following information will help you to create your own advertisements. Invent the name of a tourist agency, do not forget about the price. Keep in mind, you should be very persuasive.
- •9. Read and translate the following article. Create several itineraries on the basis of the following article. Present them in the form of advertisements. Keep in mind the target audience.
- •15. The following newspaper advertisements have been mixed up. Them together by rearranging the sections.
- •1. Learn the following words and
- •Incentive
- •3. Translate the following:
- •5. Make up a situation of your own trying to use as many expressions from task I as possible.
- •7. Look at the headlines of the following texts and say what it is devoted to.
- •8. Read and translate the following texts:
- •1. Find in the texts and read the sentences that prove that:
- •2. Give English equivalents of the following word combinations.
- •3. Write 10 statements (true or false) to the texts of the section. Ask your classmates to identify them as either true or false.
- •4. Answer the following questions:
- •6. Find key sentences in the texts. Discuss them with your classmates.
- •7. Retell the texts using as many words and word combinations as possible from task 1.
- •8. Translate into English:
- •2. Translate the following:
- •3. Agree or disagree. Prove your answer.
- •4. Answer the following questions:
- •9. Translate the following into English:
- •2. Now check how well you have learnt them: specific
- •I. Give Russian equivalents of the following word combinations.
- •2. Give English equivalents of the following word combinations.
- •9. Expand on the following.
- •10. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •11. Translate the text with the dictionary.
- •12. Translate the text with the dictionary. Discuss the text with your classmates.
- •13. Translate the following into English in class.
- •1. Learn the following words and word combinations
- •2. Give Russian-English equivalents of the following:
- •3. Answer the following questions:
- •4. Read and translate the following text:
- •1. Answer the following questions:
- •4. Find the key sentences in the text. Discuss them in class.
- •5. Retell the text using as many words and word combinations of the unit as possible.
- •6. Read the following text and expand on it.
- •7. Choose the proper preposition to finish off the sentence. Translate the text into Russian.
- •8. Read and translate the text. Say whether you experience the following. Remember that this information can also be used for creating ads. Discuss the contents of the text with your classmates.
- •9.How do you perceive letters and numbers? Are the colors the same for English and Russian vowels and consonants? Discuss it with your classmates.
- •10. Translate the following text into English.
- •11. Write an essay concerning the role of color in your life. Use as many words and expressions from the texts as possible. Tell it in class. Let your classmates comment on it.
- •1. Assess the following advertisement and answer the questions.
- •Viking kirov
- •3. Arrange the blocks of the advertisement in the right sequence.
- •4. Discuss the following advertisement. Discuss the techniques and verbal features used in the advertisement. Translate it into English. Design your own identical advertisement.
- •5. You have looked through a number of advertisements. What advertisement is the most effective?
- •7. Three advertisements have been mixed up. Put them together in writing. Add the omitted parts. Which tour would you choose? Which advertisement is the most effective?
- •8. Translate the following itinerary-advertisements into English.
- •11. 1) Read the following texts. Design advertisements on their basis in English and in Russian. Discuss them with your fellow
- •2) Translate the following texts and add the omitted blocks to turn them into ads.
- •12. Design tour advertisements, use the following parts of the advertisement.
- •13. Translate the following advertisement, add the omitted blocks. Express your opinion about so extreme tours.
- •7 День:
- •14. Make use of verbal and visual means to create an extreme tour advertisement. Present it to the class. In groups of two or three discuss the features that an advertisement should possess.
- •Information (202)289-1995 The Gray Liner Golden Line asi
- •16. A Spa Hotel offers joy to its guests in the following advertisements. Discuss the verbal features and the content of these advertisements.
- •17. Are the following advertisements easy to understand? Are the typefaces (fonts) easy to read? Which add is more persuasive?
- •19 Nights from £1,249 Two nights only £179 special offer from £295 from just £549 Call for details ...
4. Give all possible English equivalents of the following words:
Реклама; афиша; рекламный листок; использовать плакаты для рекламы; шикарные курорты; теплоход; оклеивать рекламами; объявление (в печати); модные словечки; рекламировать; "удобства"; снукер; рекламный анонс; транзитный билет; плавание под водой с маской и трубкой.
5. Translate the following into Russian:
1. Bills are placarded on every wall.
2. Could you post this handbill on a notice board.
3. Anne is in advertising.
4. The tourist agency has run an advertisement for Christmas tours.
5. You should advertise the grand tour for the final-year students.
6. MS Michael Lermontov was one of the finest Russian sea vessels.
7. Buzzwords should be used in advertisements.
8. The amenities of the famous resort were wonderful.
9. Egyptian resorts attract the tourists by advertising snorkeling.
10. Freezing-over is an eye-catcher. It invites a lot of foreign tourists to the rivers of Lena, Ob, and Yenisei.
11. Have you ever played snooker? If not, you will have a chance to experience it at our Hotel.
12. The early period of his railway excursions Thomas Cook described as one of 'enthusiastic philanthropy' since, beyond the printing of posters and handbills, he had no financial interest in them.
13. In 1851 Thomas Cook produced a newspaper, Cook's Exhibition Herald and Excursion Advertiser, in order to promote his tours.
14. Today, Thomas Cook is a leading travel company and one of the most widely recognized and respected brands in the world.
16. I have picked up a leaflet about a new museum.
17. Do you have any brochures about Caribbean holidays?
18. You should look through some prospectuses before you choose
a university.
19. I was given a flyer about a new cafe.
20. Every tourist office has free booklets of local walks.
6. Translate the following into English:
A
1. Реклама — это психологическое программирование людей.
2. Сейчас в рекламном бизнесе работают многие.
3. Творческие рекламные работники знают, что успех рекламы зависит не от модных слов и оригинальных картинок, а от новых стереотипов.
4. Новым направлением в рекламе стало обращение к подсознанию потребителя.
5. Суггестия или внушение — процесс воздействия на чувства, волю и разум человека — осуществляется с целью побуждения его к определенным действиям.
6. У многих людей вырабатывается устойчивость к внушению.
7. Труизм, иллюзия выбора, команда, скрытая в вопросе нейтрализуют сопротивление внушению.
8. Реклама по радио и телевидению очень эффективна.
9. Для того, чтобы опубликовать объявление, достаточно позвонить в редакцию газеты или журнала.
10. Реклама является более результативной, если в газете она помещена на правой странице, ближе к сгибу.
10. Рекламе в журнале потребители больше доверяют, и это во многом обусловливает их выбор товаров и услуг.
11. Специалисты, изучающие психологию рекламы, считают, что на телевидении она неэффективна до 15 часов.
12. Плавание под водой с маской и трубкой рекламируют даже шикарные морские курорты.
13. Многие туристические фирмы начинают рекламировать Рождественские турпоездки уже осенью.
14. Путешествие по Франции, Италии и Швейцарии для завершения образования не нуждается в широкой рекламе.
В
Частным случаем рекламно-информационных писем являются письма прямой почтовой рассылки (direct mail). В отличие от презентационных (рекламных) писем эти письма побуждают адресата к совершению покупки. Такие письма содержат не только описание продукции, но и бланк заказа для ее получения, а в некоторых случаях — и образцы продукции для бесплатного (пробного) употребления.
Особенностью писем прямой почтовой рассылки является то, что они адресуются многим сотням, тысячам, а в отдельных случаях — и сотням тысяч потенциальных покупателей. Соответственно эти письма не предполагают личного обращения к адресату. Кроме того, такие письма одновременно являются и средством обратной связи адресата с его автором — для этого помимо бланков заказа используются купоны, талоны, приглашения и т.п.
В письмах прямой почтовой рассылки используются следующие формулировки:
— Приглашаем воспользоваться нашим предложением...
— Это крайне выгодное предложение...
— Мы предлагаем Вам самое лучшее...
— Это Ваш уникальный шанс посетить (приобрести)...
— Вам предоставляется редкая возможность...
— Это предложение касается лично Вас и никого другого...
— Такая покупка случается один раз в жизни... и было бы странно, если бы Вы не воспользовались этим случаем...
Make up sentences of your own with the given words and word combinations.