5. Make up a situation of your own trying to use as many expressions from task I as possible.

6. Study the table and say what kind of information about various types of ads you can find in it. Describe each type of advertising.

	What is it?	Appropriate For	Typical Cost (Price is given for the US)	How It Works
Direct Mail	Direct mail is everywhere — and if you're not using this pervasive form of advertising, you could be missing out.	Any business	A direct mail cam- paign brings in results without breaking the bank of the advertiser.	If there's no call-to-action, your direct mail piece is just creating brand recognition. Is there a number to call? Is there a website to visit? A response mail required? Ask, suggest and entice your audience to respond to your piece.
Newspaper Ads	Print ads that run in local or national, daily or weekly news publications.	All businesses	$200 (for local ads) to $20,000 (for local or national ads),depending on the publication, ad size and your contract with the publication.	You can target your ads to the appropriate markets by requesting that your ads run in the section(s) that most closely relate to your tar- get audience, be it sports, lifestyle or business.
Magazine Ads	Print ads that run in local or national magazines.	Any business	$500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you've negotiated a multiple-ad rate. You can spend as much as $500,000 to buy the inside front cover of some national magazines!	Like a lot of other forms of advertising, many nati- onal magazines have local sections aimed at smaller businesses.
Yellow Pages Ads	Line or display ads in the Yellow pages section of your local phone book(s).	All businesses in Manhattan, New York, a small, one-inch space listing would cost you about $2,500, and you could pay as much as $92,000 for a full-page display ad. But that same one-inch space listing in Manhattan, Kansas, would cost just $252, and a full-page display ad would be about $11,200.	The cost of display ads varies from city to city.	Don't think twice about this: You need to be in the Yellow Pages just to let people know you're a legi- timate business and to make them more com- fortable about calling you, especially if they haven't done business with you before.
Transit Ads	Advertising on, in or over entire public buses.	Any business with a broad customer base and a decent budget	$500 to $4,000 per month, depending on whether you're purchasing exterior and/or interior bus signs or wrapping the entire outside of a bus.	The most familiar ty- pes of transit advertising are the signs placed on the interiors and exteriors of buses that carry your message to passengers and pedestrians alike.
Radio Ads	Great radio spots grab and hold atten- tion, usually through humor. They may also use sounds,compelling music or unusual voices to grab attention.	All businesses	Radio generally costs a little less, al- though rates vary widely depending on the size of the market, the station's penetration, and the audience of the show on which you want to advertise.	Sponsorship over the radio will guarantee your spots air first in the commercial breaks, or pods, so you'll reach more listeners before they have a chance to switch stations or tune out during long breaks.
TV Ads	Ten-to 60-second commercials on network TV stations.	Any business	$90 to $2,500 per commercial; $2 million to $3 million if you advertise during the Super Bowl! Rates vary greatly, so before setting a budget, contact your local rep for rates in your area.	No matter what demographic your audience falls into, you can find ap-propriate programming on any one of the net- works. Every station re- aches every audience daily, with schedules that include cartoons, celebrity, talk, sports, soaps, news, movies, reality and prime time programs.