4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?

1. This untouched river is surrounded by volcanoes, snowcapped mountains.

2. It will provide you with an unforgettable experience.

3. We invite you to Kamchatka for the best rainbow trout fishing.

4. We'll show you true wilderness fishing for large trout on the remote Zhupanova River, Kamchatska.

5. You and your friends will enjoy the trip of a lifetime.

6. Anglers have two great options: You can participate either in a float trip, or stay at the well-known Cedar Lodge.

7. Outdoor Adventure Company LTD has been in that business since 1992.

8. Helicopter transportation according to the program of the tour.

9. We offer you tours in the area of Zhupanova River, Kamchatska.

a. Рыбалка на Камчатке на реке Жупанова.

b. Вашими конкурентами по рыбалке на этой реке могут быть только медведи!

c. Такие рыбы, как: микижа (радужная форель), чавыча, кунджа, горбуша, нерка, кижуч, голец, кета обитают в реке.

d. Организация туров по спортивной рыбалке на реке Жупанова. Фирма занимается туристическим бизнесом

с 1992 г.

e. В целях сохранения рыбного населения мы предлагаем Вам рыбалку по принципу «поймал — отпустил».

f. Приглашаем вас на лучшую в мире рыбалку на лососей.

g. Река Жупанова — дикая таежная река, протяженностью 160 км.

h. На реке нет ни одного населенного пункта.

Then, share this information with the sales representatives from the stations you're considering. They'll tell you what percentage of their stations' listeners match these demographics and at what times of the day or during which programming you'll reach your best prospects.

There also may be qualitative characteristics of your ideal prospects you should consider when making your radio buy. A restaurant owner, for example, would look for a radio station whose listeners dine out frequently. The radio station sales reps have access to both qualitative and quantitative information concerning their listeners and should be able to give you proposals that include schedules with ratings breakdowns. They should also provide signal coverage maps that show precisely where their stations are heard.

3. (a) The advertisement in A-column has been mixed and, to arrange them in the right sequence, consult the advertisement in В-column.

(b) What is the target audience in each column? What information is more relevant for foreign tourists? What sounds more attractive for Russian tourists? Mind the difference, try to explain it.

A

В

Explore Tatarstan! 1. You are sure to keep in mind the white stone Kremlin, the golden domes of the monasteries and churches, the decoration of the mosques' minarets. 2. Once having visited it you are sure to come back here again. 3. Walking along the silent streets of country towns you will enjoy looking at majestic scenery. It impressed outstanding Russian and Tartar painters, writers, poets, singers. 4. The hospitable land of Tatarstan welcomes you to show its best places of interest and history. 5. You will bring home unforgettable impressions of your visiting our beautiful TATARSTAN! 6. You will learn the 1000 years' history of Kazan and plunge into medieval towns of the ancient state of Volga Bulgaria.

ОТКРОЙТЕ ДЛЯ СЕБЯ ТАТАРСТАН! 1. Гостеприимная земля Татарстана так интересна и своеобразна, что, посетив ее однажды, вы захотите сюда вернуться вновь и вновь. 2. Вы познакомитесь с интереснейшей историей тысячелетней Казани, окунетесь в волшебную атмосферу средневековых городов Волжской Булгарии, прогуляетесь по тихим улочкам уездных городов, увидите живописные уголки природы, восхищавшие И. Шишкина, Г. Тукая, М. Горького, Ф. Шаляпина. 4. Надолго в памяти останутся белокаменные стены древнего Кремля, золотые купола православных монастырей, изящные минареты мечетей, старинные легенды и предания, которыми помнится этот необыкновенный край, и имя ему - ТАТАРСТАН!