7. The following information will help you to create your own advertisements. Invent the name of a tourist agency, do not forget about the price. Keep in mind, you should be very persuasive.

Royal Victoria

TRAGWYLAN

HOTEL

TIR-Y- COED

Trefeddian Hotel

Brynarfor Hotel

(West Wales)

The Royal Oak Hotel

SNOWDONIA

Sunshine or rain... Come down our lane Come & see the dolphins in Cardigan Bay Get away from all Hideaways

Adventures off the beaten track...

Wales Cottage Holidays

Superb food Spectacular scenery superb locations magnificent Welsh coast Delightful rooms Warmest of welcomes Indoor Pool, Tennis Plus many other facilities.

Holiday Cottages with Style Quality Cottages Luxury Cottages Glorious Classic Cottages Sea & Mountain Cottages Tenby & Sandersfoot 17th Century Mill FOR QUALITY В & В & S/C ACCOMM.	Amidst Mountains, Meadows & Idyllic Scenery in Snowdonia	Comfortable en-suite rooms with all modern amenities Good food. Magnificent views. All rooms ensuite, TV, bev. facilities, trsr tress. Lie. bar. Specilises in fish produce and fresh fish dishes, cooked to order every day Price includes Full Dinner and Welsh Breakfast
FOR FURTHER DETAILS Telephone ... Call for details ... Call us at/on ... To book call ... Book through ...	EXELLENT HOTELS, GUEST HOUSES, S/C AND RESTAURANTS (24 HRS) Country House Hotel Small quiet country hotel. Best in the UK **** Star Country Hotel set in Famous Victorian Coaching Inn ideally located for Snowdonia mountains, coasts and castles.	3NT BREAKS FR £ 115 ADD.NIGHTS £ 37 WEEKLY RATE £260 Only £ 25.00 pppn Autumn Breaks special offer FROM £ 24 pp

8. Match the following.

В & В	24 hours	круглосуточно без выходных
S/C ACCOMM.	Including	отдельное помещение
Inc.	three nights	с человека
24 HRS	per person per night	три ночи
24/7	self-contained accomodation	ночлег и завтрак (для постояльца)
рррn	per person	включая
3NT	bed & breakfast	круглосуточно
pptwenty	four seven	с человека в день

9. Read and translate the following article. Create several itineraries on the basis of the following article. Present them in the form of advertisements. Keep in mind the target audience.

Come to fantasy island

Just when you might have forgotten about Sicily, its most famous natural feature — Etna — experiences one of its periodic volcanic upheavals and brings the Mediterranean's largest and most rewarding island back to prominence. One of Europe's more varied corners, the island is a world apart, separated from the rest of Italy not only by the sea, but also by centuries of history and cultural experience.

Between the 8th and 3rd centuries ВС its rulers were Greek; in the 9th and 10th century it was under Arab domination; and in the 1th century it was the turn of the Normans. Between times, the island attracted the Romans, Carthaginians, Vandals, Spanish, Byzantines, French and Bourbons — even the British.

All left their mark, from the temples and theatres of the Greeks at Agrigento, Segesta and elsewhere to the Roman mosaics at Piazza Armerina and the sublime Norman cathedrals at Cefalu and Monreale.

Not that Sicily begins and ends with culture: all the other great Italian lures are here — superb food; big, robust wines; beautiful landscapes — from the volcanic to the purely pastoral — good shopping (in Palermo, at least) and the certainty of delicious ice cream (invented here) and the perfect cup of coffee in any bar.

September and October — and April and May — are the best months to enjoy these pleasures, the island's southerly latitude all but guaranteeing balmy weather.

Here we pick a Sicilian top 10 — though there are plenty of other cultural highlights and landscapes that would be the envy of entire countries — and offer a range of ideas and operators who offer an oblique look at the island.

Agrigento

The Valley of the Temples is one of the world's foremost Hellenistic sites, dominated by the superb niins of the ancient Greek Acragas — the 'loveliest of all mortal cities' according to Pindar. The 5th-century ВС Tempio di Concordia, one of nine temples here, is the finest in the Greek world after the Thesion temple in Athens.

Cefalu

This charming town has one of Italy's loveliest squares: four large and graceful palms guard each corner, while a sublime Norman cathedral — one of Europe's finest Romanesque buildings — frames the piazza to the rear. The town also boasts some good beaches and has largely escaped the modern building that has blighted much of Sicily.

Etna

Europe's highest (10,900ft) and most-active volcano put on one of its periodic displays last month, but the mountain is worth seeing at any time. Volcanic activity may keep you away from parts of the peak, but the verdant foothills and much of the blasted volcanic landscapes at higher altitudes are safe and easily accessible. To explore the mountain, rent a car and drive through the country lanes that lace the lower slopes, join four-wheel-drive tours or ride the 70-mile railway that circumnavigates the colossus from Catania.

Palazzo dei Normanni

Palermo has a wealth of cultural treasures, some of crumbling grandeur — notably its many baroque churches — others, such as the Palazzo dei Normanni, of almost unrivalled splendour. The Palazzo occupies the site of the city's 9th-century Saracen fortress, a building transformed by the Normans into a palace that became the focus of one of Europe's most glittering royal courts. Highlight is the 12th-century Cappella Palatina, a medley of Norman, Moorish and Byzantine architectural styles adorned with mosaics on a par with similar mosaics in Ravenna and Istanbul.

Syracuse

Sicily's most beguiling town was founded by the Greeks in 733 ВС. Between the third and fifth centuries ВС it became Europe's most powerful city. Today, the old island fortress — Ortygia — the picturesque port and extensive archaeological zone are all essential stops on any Sicilian itinerary. Only the modern town, raised from the ruins of Second World War bombing, is a disappointment.

Segesta & Selinunte

Sicily has many ancient temples, but none in such dramatic surroundings as Segesta. The 5th-century ВС Doric temple, almost encircled by a shallow ravine, stands in majestic isolation in glorious countryside. Selinunte is to the south — also in lovely scenery — and second only to Agrigento in

Italy's outpost has everything, from delicious ice cream to ground-shaking Mount Etna and a wealth of culture in between archaeological terms. The eight temples here are in the site is still being excavated.

Taormina

Sicily's most glamorous resort enjoys a fabled site, its beautiful location offering views across the blue expanse of the Ionian Sea to one side and the majestic profile of Mount Etna to the other. The town also boasts a Greek temple (still used for performances), good beaches, grand hotels, chic designer stores and gourmet restaurants. It can be busy, glitzy and expensive, however, — come out of season in early spring (March-April) or late September and treat yourself to one of the better hotels: this is not somewhere to visit on the cheap. Failing that, come for the day.

Taormina's most celebrated place to stay is the five-star San Domenico Palace, a luxury hotel housed in a former 15th-century monastery and set in sublime terraced gardens (with swimming pool) overlooking the sea. Italian Journeys (020 7370 6002) offers three nights at the hotel (with breakfast) from £ 509, including flights.

10. On the basis of the following article make up an advertisement which will persuade others to choose this tour by letting them know how others have enjoyed it. Appeal to positive emotions. Repeat the place of destination several times.

LAKES END A PLACE IN PATAGONIA

Price: The cost of our trip to Lakes End is of USD 1500 per person. This price includes lodging, meals, drinks and all activities during seven days and eight nights on the island plus one day to get there and another day to return. To get to Lakes End we will leave from Buenos Aires in a domestic flight to Comodoro Rivadavia, situated in Chubut Province's east coast. From there we will travel westwards by ground across Patagonia to get to the east margin of Lake La Plata. The last 30 km to reach Lakes End island will be covered by boatfrom this point. The shuttle fares are included as well.

Description: Lakes End is an island on the western shore of La-go La Plata in Argentine Patagonia where the Andes rise, close to the Chilean border. This is an extremely remote place with no daily contact whatsoever with civilization. Our log cabin provides very reasonable lodging conditions for four to eight guests sharing one bathroom, abundant varied hot meals but no gourmet cuisine. Not everybody seeks the experience we offer. People spending time here are bound to encounter raw nature in many of its incredible forms and although we try our best, genuine adventure is not always predictable. This is why we ask our guests to sign a release of liability and assumption of risk agreement upon arrival.

What We Offer: Lakes End guests will definitely encounter a different outdoor experience. The extreme remoteness and natural beauty of this place combined with human sharing and conviviality bring along a singular state of mind. Lake La Plata is located in western Argentine Patagonia in Chubut province. Our log cabin is very comfortable and can accommodate up to ten people but it is important to know that it has one bathroom. It stands on an island nested in the west end of this long lake and the only way to get there is by motorboating 30 km from the last point four wheel drives can reach. Paved roads have ended 100 km before and though we generate our own electricity (220V), neither wire, cell phones or internet are available. We receive groups of 4 to 8 guests for seven days per trip from October 1st until May 15th. These dates may change depending on road conditions. Our fare includes transportation from Ezeiza International Airport to Lakes End and back along with all meals, drinks and activities.

Trekking: There are many unique places to discover and the only way to reach them is by foot.

Fishing: Fontinalis and Rainbow trout fishing is abundant. Fishing season starts in November and finishes in April.

Sailing: Sailing through the lake is possible at any time because there is a small sailing boat moored just in front of the cabin.

Mountain climbing: The lake is surrounded by mountains with varied difficulty levels depending on height and snow conditions.

Ice Skating: Depending on seasonal weather conditions, ice skating becomes one more outdoor option during early spring and late autumn.

Cross-country Ski: During the colder months of our season there are many places to practice this sport among the woods and open slopes nearby.

11. The advertisements given in this SECTION can help you master geography. Try to locate all of the mentioned geographical names on the world map.

12. Answer the following questions:

1. What types of tour advertisements can you distinguish? What are they?

2. How many parts are there in an advertisement? What are they?

3. What is the most important part?

4. Is preference given to any words or figures to sell the tour?

5. What is repeated most frequently in every advertisement?

6. What tour would you choose for yourself, your friends or your relatives?

13. In groups of two or tree brainstorm ideas for a Christmas tour, New Year tour, winter tour, spring tours, summer tours. The target audience is 16 to 20 year old boys and girls and senior citizens. Keep in mind that for Europeans and Americans Christmas is the main holiday. The Russians mark New Year as the foremost holiday. If the Russians are invited by tourist agencies to celebrate New Year in Finland, they will be disappointed to find out that on New Year Eve the restaurants and bars close at 11 p.m.

14. Discuss the following advertisements.

1. In what way are they similar?

2. Is there any difference there?

3. What words have been used?

4. Who is the advertisement trying to persuade and how is this done?

5. Who is the target audience?

6. What means are used to attract the clients' attention?

7. Which tour would you prefer?

HOW TO SPEND £400 in St. Barts
One night at Toiry The 12 colonial-style villas at this secluded resort are hidden among trees in the hills on the south-east tip of the island. Each has a large terrace overlooking the Caribbean Sea and a private pool. There is a swimming pool at the main house and a beach. French cuisine with Caribbean influences is served in the restaurant. A night at a villa Le Toiry costs from £ 429 including breakfast. Book through R&C (00877660043)	Two nights at Eden Rock Barefoot dining is encouraged at this resort, renowned for being Greta Garbo's Caribbean hideaway. Built on a stone promontory jutting into the bay, it has 14 rooms and public areas furnished with antique furniture. Facilities include an open-air spa and Seasports Club offering windsurfing, diving, fishing, water-skiing and boat trips. Two nights in a cabin room At Eden Rock from £ 380 including breakfast. Book through C&C (008596540003)	Tree nights at Guannabarri The resort boasts a stunning location at Grand Cul de Sac. The 75 cottages are dispersed across the sands and have ocean or lagoon views. Some suits have private pools Facilities include a poolside restaurant, two tennis courts and a fitness centre. Snorkeling, canoes, pedal boats, fishing and windsurfing are all complimentary. Tree nights in a double room at Gu-annabarri costs from £ 390. Book through A & P (00821347965)