1. Assess the following advertisement and answer the questions.

1. What are the most significant features of verbal language in the following advertisement? Make up a list of these expressions. Discuss them in groups of two or three.

2. For what purpose and what audience are these devices used in this advertisement?

3. How many blocks can you distinguish in this advertisement?

4. Which part is the most important?

5. On the basis of the following advertisement create several itineraries for different target audience. Present them in the form of advertisements, discuss them in class.

TIMELESS RUSSIA A 12 Night River Journey aboard the Viking Kirov Linking the Great Cities of St. Petersburg and Moscow

Mother Russia has been blessed with numerous vast rivers, lakes and inland seas. The addition of canals of these natural assets allows us to travel great distances from the remote forests of Kareliya to Moscow and beyond, aboard a comfortable river vessel.

These river voyages link the great cities of the Tsars. Russia's two most famous cities are also the greatest repositories of Russian art and architecture. Moscow, the medieval and 20th century capital has a wonderful heritage of early buildings, while St. Petersburg, the creation of Peter the Great, benefited from the inspiration of Europe's greatest 18th century architects and craftsmen.

Having explored the wonders of the city, we will sail through the enchanting countryside with its tranquil and timeless quality which has so inspired writers and musicians over the centuries.

Our exploration of ancient Russia will introduce us to the magical Golden Ring cities of Holy Russia which still preserve their medieval kremlins, fortified monasteries and beautiful cathedrals and churches.

Without doubt, a river cruise through Russia is the best means for exploring this marvelous country. It offers comfort and safety and allows you the opportunity to see so much without the discomfort of long road or train journeys or the uncertainty of Russian domestic flights.

Viking kirov

The Viking Kirov, regarded by many as the finest river vessel in Russia, will be your floating hotel, offering a comfortable environment for the duration of the trip. You will only have to unpack once and then be free to enjoy your cruise.

The Captain, officers and crew will be Russian and the hotel arrangement including the catering will be in the hands of Viking's Swiss operating company. Thus ensuring the very best of service and a high standard of cuisine. There are two dining rooms on board, allowing us to operate a single sitting policy.

All cabins offer outside views and have a private shower and toilet. The deluxe cabins on the Middle and Upper decks are a unique feature. These cabins are twice the size of a standard cabin and have a double bed.

There are spacious public lounges, bars and a library. Other facilities include; beauty salon, sauna, gift shop, laundry service and Doctor, as well as large deck areas which are ideal for observation and relaxation.

THE ITINERARY

Day 1. London to St. Petersburg. Fly direct with British Airways from Gatwick or via Copenhagen from Heathrow with Scandinavian Airlines. Drive to the Viking Kirov and embark. Welcome dinner.

Day 2. St. Petersburg. Morning city sightseeing tour, driving past many of its imperial and aristocratic palaces including the great Baroque complex of Smolny Convent and Institute, the Peter and Paul Fortress and the Cathedral of St. Isaacs. Afternoon free. Evening musical performance.

Day 3. St. Petersburg. A day free to explore St. Petersburg individually or join one of the optional tours.

Day 4. St. Petersburg. Visit the Hermitage Museum to view some of the world famous collection of European art. After lunch drive out to Peterhof, the palace built by Peter the Great. Sail in the evening.

Day 5. Cruising. Sail down the River Neva and past the forested banks of the Svir River to Lake Ladoga.

Day 6. Kizhi. This tiny island is located at the northern end of Lake Onega and is renowned for its open-air Museum of Architecture. The Transfiguration Church with 22 domes, is the ultimate in Russian fairy-tale architecture. Sail in the late morning across the lake and then navigate a series of canals and rivers to the White Lake.

Day 7. Goritsy. Cross the White Lake to the town of Goritsy. From here it is a short drive to the Monastery of St. Cyril of the White Lake. The history of the site dates back to the end of the 14th century.

Day 8. Yaroslavl. An important Volga port with a population of 600,000, Yaroslavl was founded in the 11th Century by Prince Yaroslav the Wise and today retains much its colorful past. See the Church of Elijah the Prophet, the magnificent 13th Century Spassky Monastery as well as the remnants of an ancient trading centre in Market Street. Sail during lunch. Afternoon cruising.

Day 9. Uglich. Morning visit to Uglich. Founded in 1148, this is one of the most beloved towns in Old Russia. Our sightseeing program will include a visit to the Cathedral of Our Saviour's Transfiguration.

Day 10. Moscow. Arrive during lunch. A city tour include Red Square and the colorful, multi-domed St. Basil's Cathedral. Evening visit to the Moscow Circus.

Day 11. Moscow. Morning walking tour of the Kremlin. Within the walls of the Kremlin see three cathedrals and the fascinating Armoury Museum with its fine collection of imperial regalia arms and carriages. Afternoon free with a choice of optional tours.

Day 12. Moscow. Day free for individual sightseeing and / or join an optional tour.

Day 13. Moscow to London. Disembark after breakfast. Fly home directly to Heathrow with British Airways or via Copenhagen to Heathrow with Scandinavian Airlines.

Price includes: Economy class scheduled air travel, accommodation on board the Viking Kirov on full board, talks on board, excursions, entrance fees, cruise director, local guides, transfers, port taxes, airport taxes, UK departure tax.

Not included: Travel insurance, optional excursions, Russian visa, gratuities.

FOR FURTHER DETAILS Telephone [phone]

2. Study the following advertisements. What techniques and verbal features are used in these advertisements to persuade the tourists to buy this or that tour? Discuss it in groups of two. Translate the following advertisements into English.

Водоходъ Добро пожаловать в Россию!

РЕЧНЫЕ КРУИЗЫ ОТ КОМПАНИИ «Водоходъ»	Специальное предложение т/х «Александр Радищев» Москва—Ростов-на-Дону—Москва т/х «Михаил Калинин» Москва—Санкт- Петербург—Москва Москва—Елабуга—Болгары—Москва т/х «Сергей Кучкин» Санкт-Петербург—Валаам—Кижи— Санкт-Петербург
БАНКЕТЫ И ПРОГУЛКИ НА ТЕПЛОХОДЕ 737-58-15 ОРУЖЕЙНЫЙ пер. м. «МАЯКОВСКАЯ»

АССОЦИАЦИЯ ГЛУБОКОГО ТУРИЗМА

ГЛУБОКИЙ ТУРИЗМ НОВОЕ В МИРЕ ПУТЕШЕСТВИЙ

ГЛУБОКИЙ ТУРИЗМ — это уникальные путешествия и экспедиции по всему миру, направленные на получение максимально ярких ощущений, а также погружение в живую природу, этику и культуру мест под руководством профессиональных путешественников и этнографов.

Это организованное приключение для тех, кого сложно удивить!

Если Вы испытываете жажду к жизни и Вам интересно погрузиться в культуру народов Мира, мы приглашаем Вас исследовать с нами захватывающий мир путешествий и приключений.

Туристическая компания «В Подводном Мире» 726239, Москва, ул. Шаркова д. 14, к. 2 Тел/факс: [phone], Клуб путешественников

Русские путешествия

КРУИЗЫ ПО РЕКАМ И ОЗЕРАМ РОССИИ ЛУЧШИЙ ОТДЫХ ИЗ ВОЗМОЖНОГО

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