- •Английский язык guides for advertising Реклама в туризме
- •Introduction
- •1. Learn the following words and word combinations:
- •3. Translate the following:
- •5. Write a short paragraph giving your reasons for your choice. Use the words and word combinations given above.
- •6. Read the following text:
- •1. Learn the following words and word combinations:
- •2. Agree or disagree:
- •2. Now check how well you have learnt them:
- •Interference
- •Volition
- •3. Translate the following:
- •7. Write a story of your own trying to use as many words and ex pressions from task I as possible. Tell it in class. Let your class mates comment on it.
- •8. Look at the Headline of the following text and say what it is de voted to.
- •5. How well have you read the text? Can you answer the following questions?
- •8. Use the text to make word combinations with the following words:
- •9. Find in the text the words that mean the same:
- •10. Insert the missing prepositions. Translate the text.
- •12. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •13. Bring different parts of tour advertisements. Analyze all of the parts separately. Try to understand each heading, slogan and copy. After the research has been completed, answer the questions.
- •14. Translate the following into English in class.
- •15. Write a list of dos and don'ts in advertising. Present it to the class. Decide whose essay best covers the topic.
- •1. Learn the following words,
- •4. Give all possible English equivalents of the following words:
- •5. Translate the following into Russian:
- •6. Translate the following into English:
- •8. Answer the following questions.
- •9. Read and translate the text.
- •1. Give Russian equivalents of the follow word combinations:
- •5. Find key sentences in the text. Discuss them with your classmates.
- •6. Retell the text using as many words and word combinations of the unit as possible.
- •7. Translate the following into English in writing:
- •8.Comment on the following and give a list of dos and don'ts for advertising in print.
- •9. Fill in the gaps with the phrases from the box. Translate the text.
- •10. Analyze the following advertisements:
- •2) What tours are advertised in each ad? Which one would you prefer? Substantiate your choice.
- •3) Translate the advertisements into Russian. Preserve the composition of the advertisements.
- •3 Star winter sun offer cyprus
- •2) How many blocks can you distinguish in every advertisemen What are they? 3) Translate the advertisements into Russian. Preserve the position of each of the advertisement.
- •14. 1) Complete the following advertisement. Use the words and word combinations from the box.
- •16. Match the contents and the headlines of the advertisements. What ads' parts are omitted? Which tour would you prefer?
- •17. Try to find an advertisement meeting all the demands. Discuss it with your classmates. Choose an 'ideal' ad.
- •1. Learn the following words and word combinations:
- •2. Read the text below:
- •3. (A) The advertisement in a-column has been mixed and, to arrange them in the right sequence, consult the advertisement in b-coIumn.
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
- •5. Analyze the following advertisement. Say what kind of tourism is offered here, what target audience is implied. What is your idea about the number of tourists that answered this ad?
- •7. The following information will help you to create your own advertisements. Invent the name of a tourist agency, do not forget about the price. Keep in mind, you should be very persuasive.
- •9. Read and translate the following article. Create several itineraries on the basis of the following article. Present them in the form of advertisements. Keep in mind the target audience.
- •15. The following newspaper advertisements have been mixed up. Them together by rearranging the sections.
- •1. Learn the following words and
- •Incentive
- •3. Translate the following:
- •5. Make up a situation of your own trying to use as many expressions from task I as possible.
- •7. Look at the headlines of the following texts and say what it is devoted to.
- •8. Read and translate the following texts:
- •1. Find in the texts and read the sentences that prove that:
- •2. Give English equivalents of the following word combinations.
- •3. Write 10 statements (true or false) to the texts of the section. Ask your classmates to identify them as either true or false.
- •4. Answer the following questions:
- •6. Find key sentences in the texts. Discuss them with your classmates.
- •7. Retell the texts using as many words and word combinations as possible from task 1.
- •8. Translate into English:
- •2. Translate the following:
- •3. Agree or disagree. Prove your answer.
- •4. Answer the following questions:
- •9. Translate the following into English:
- •2. Now check how well you have learnt them: specific
- •I. Give Russian equivalents of the following word combinations.
- •2. Give English equivalents of the following word combinations.
- •9. Expand on the following.
- •10. Choose the proper form of the verbs given in brackets. Translate the text into Russian.
- •11. Translate the text with the dictionary.
- •12. Translate the text with the dictionary. Discuss the text with your classmates.
- •13. Translate the following into English in class.
- •1. Learn the following words and word combinations
- •2. Give Russian-English equivalents of the following:
- •3. Answer the following questions:
- •4. Read and translate the following text:
- •1. Answer the following questions:
- •4. Find the key sentences in the text. Discuss them in class.
- •5. Retell the text using as many words and word combinations of the unit as possible.
- •6. Read the following text and expand on it.
- •7. Choose the proper preposition to finish off the sentence. Translate the text into Russian.
- •8. Read and translate the text. Say whether you experience the following. Remember that this information can also be used for creating ads. Discuss the contents of the text with your classmates.
- •9.How do you perceive letters and numbers? Are the colors the same for English and Russian vowels and consonants? Discuss it with your classmates.
- •10. Translate the following text into English.
- •11. Write an essay concerning the role of color in your life. Use as many words and expressions from the texts as possible. Tell it in class. Let your classmates comment on it.
- •1. Assess the following advertisement and answer the questions.
- •Viking kirov
- •3. Arrange the blocks of the advertisement in the right sequence.
- •4. Discuss the following advertisement. Discuss the techniques and verbal features used in the advertisement. Translate it into English. Design your own identical advertisement.
- •5. You have looked through a number of advertisements. What advertisement is the most effective?
- •7. Three advertisements have been mixed up. Put them together in writing. Add the omitted parts. Which tour would you choose? Which advertisement is the most effective?
- •8. Translate the following itinerary-advertisements into English.
- •11. 1) Read the following texts. Design advertisements on their basis in English and in Russian. Discuss them with your fellow
- •2) Translate the following texts and add the omitted blocks to turn them into ads.
- •12. Design tour advertisements, use the following parts of the advertisement.
- •13. Translate the following advertisement, add the omitted blocks. Express your opinion about so extreme tours.
- •7 День:
- •14. Make use of verbal and visual means to create an extreme tour advertisement. Present it to the class. In groups of two or three discuss the features that an advertisement should possess.
- •Information (202)289-1995 The Gray Liner Golden Line asi
- •16. A Spa Hotel offers joy to its guests in the following advertisements. Discuss the verbal features and the content of these advertisements.
- •17. Are the following advertisements easy to understand? Are the typefaces (fonts) easy to read? Which add is more persuasive?
- •19 Nights from £1,249 Two nights only £179 special offer from £295 from just £549 Call for details ...
4. Match the equivalents. What is similar and what is different in these two columns? In what way can you explain this difference in terms of target audience?
1. This untouched river is surrounded by volcanoes, snowcapped mountains.
2. It will provide you with an unforgettable experience.
3. We invite you to Kamchatka for the best rainbow trout fishing.
4. We'll show you true wilderness fishing for large trout on the remote Zhupanova River, Kamchatska.
5. You and your friends will enjoy the trip of a lifetime.
6. Anglers have two great options: You can participate either in a float trip, or stay at the well-known Cedar Lodge.
7. Outdoor Adventure Company LTD has been in that business since 1992.
8. Helicopter transportation according to the program of the tour.
9. We offer you tours in the area of Zhupanova River, Kamchatska.
a. Рыбалка на Камчатке на реке Жупанова.
b. Вашими конкурентами по рыбалке на этой реке могут быть только медведи!
c. Такие рыбы, как: микижа (радужная форель), чавыча, кунджа, горбуша, нерка, кижуч, голец, кета обитают в реке.
d. Организация туров по спортивной рыбалке на реке Жупанова. Фирма занимается туристическим бизнесом
с 1992 г.
e. В целях сохранения рыбного населения мы предлагаем Вам рыбалку по принципу «поймал — отпустил».
f. Приглашаем вас на лучшую в мире рыбалку на лососей.
g. Река Жупанова — дикая таежная река, протяженностью 160 км.
h. На реке нет ни одного населенного пункта.
10. The Zhupanova River is one of the most scenic rivers in Kamchatka, located on the peninsula's eastern coast.
11. FISH SPECIES: Rainbow Trout, Kundzha, Arctic Char, Salmon, dolly varden. "Catch-and-release" fishing only.
12. You will be provided with qualified personnel: fishing guides, interpreter, cook.
13. Address...
i. На реке имеются оборудованные комфортабельные турбазы и лагеря, где Вы разместитесь в уютных 2-3-х местных номерах, после удачной рыбалки вечером Вы примите горячий душ и хорошо отдохнете в биллиардной зале или в термальном источнике.
j. Вас будут обслуживать и охранять от медведей опытные проводники на моторных лодках и резиновых плотах.
к. Доставка на реку вертолетами Ми-2, Ми-8, время в пути 35—40 минут.
1. Адрес...
5. Analyze the following advertisement. Say what kind of tourism is offered here, what target audience is implied. What is your idea about the number of tourists that answered this ad?
Create your own advertisement on the basis of the given one. Appeal to parents and children, to senior citizens, to young people. Keep in mind that your advertisements should vary according to the target audience.
GALAPAGOS A Visit to Ecuador and the Islands of the Galapagos Aboard the First Class Expedition Ship Polaris |
The islands of the Galapagos are special in so many ways — a veritable Eden. Largely unspoilt by development, a place where fascinating wildlife is both abundant and fearless of man. Here you can swim with Galapagos penguin; the most northern penguin in the world, walk amongst the giant tortoises, watch the basking marine iguanas and be fascinated by the rare and exotic bird-life which includes 26 endemic species. The ideal way to explore the Galapagos is by sea and our seven night exploration cruise aboard the Polaris offers a comprehensive itinerary and a wonderfully comforta ble air-conditioned base. The small complement of like-minded travelers encourages a spirit of camaraderie and a sense of shared adventure. The local onboard naturalists contribute enormously to your understanding of this world in microcosm.
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POLARIS
Accommodating just 80 passengers, the Polaris is large enough to operate in remote environments in comfort, yet small enough to enter ports and narrow inlets inaccessible to larger ships.We can land on remote and out of the way beaches with ease and in addition Polaris has her own glass-bottomed boat, making the undersea world accessible to all.
On board there is a wide choice of inviting public areas including the Observation Lounge, where most evenings passengers gather for a briefing or recap on the day with the expedition team and guest naturalists. In addition there is a well stocked library and spacious and comfortable deck areas. The Lookout Point is always popular, offering bird's eye views and nearby the Bridge is open to all as the vessel operates an 'open bridge' policy. Polaris has a fine reputation as a top expedition ship and nowhere is this more true than in the attractive dining room. Food is prepared for a maximum of eighty passengers. Meals are delicious, they are served in an unrushed single sitting.
All cabins have outside views, are well planned and offer all you could require for the cruise. The atmosphere is relaxed and informal. There is no need to bring dressy clothing, even for dinner.
THE ITINERARY
Day 1. London Heathrow to Guayaquil with American
Airlines via Miami. Ar rive in the evening and drive to the Hotel Colon for a two night stay.
Day 2. Guayaquil. At leisure.
Day 3. Guayaquil to Baltra. Fly to the island of Baltra. Trans fer to the Polaris and embark. Sail in the evening.
Days 4-9. Exploring the Galapagos. Our ship's expedition leader and guest naturalists lead us on a voyage of discovery we travel among the islands. There will be ample time for walking, swimming, photography or observing the wildlife. Likely encounters and experiences include basking sea lions, red-footed boobies.
A morning is spent watching the brilliantly colored fish aboard a glass bottom boat.
As we navigate the waters, our guides point out the natural treasures and history which make the Galapagos like no other place on Earth.
Hood Island — Land on the lovely white sand beach of Gardner Bay where nocturnal green turtles bury their eggs. A short walk to the other side of the island brings us to sea lions, marine iguanas and blue-footed and masked boobies. Look out for the rare waved albatross and Hood mockingbird.
Floreana Island — See the flamingos feeding on the lagoon and colonies of sea lions. Excellent snorkelling here.
Santa Fe Island — Take a swim with the sea lions, or walk in the giant cactus forest looking for Galapagos land iguana.
Tower Island — A favourite of birdwatchers with tens of thousands of nesting seabirds.
Isabella Island — Home of the Galapagos penguin, northernmost of the world's penguins.
James Island — See enchanting fur seals, look out for the brilliant red Sally Lightfoot crabs. The clear turquoise waters here are rich with sea life and sea lions.
At Conway Bay see a small colony of land iguanas, Darwin's finches, brown pelicans and blue-footed boobies.
Day 10. Baltra to Guayaquil, Disembark after breakfast and fly to Guayaquil for an overnight stay at the Hotel Colon.
Day 11. Guayaquil to London. Fly via Miami with American Airlines.
Day 12. London Heathrow. Morning arrival.
DEPARTURE DATES
17 May; 14 June; 9, 23 August; 4, 18 October; 1, 15 November; 17, 31 January; 21 February; 7 March; 18 April.
Prices per person from £ 2945 (twin cabin).
Sole occupancy of a double cabin from £ 3715.
Price includes: Economy class air travel London/ Guayaquil/London, charter flights to and from Baltra, 3 nights hotel accommodation on breakfast only basis, 7 nights aboard the Polaris on full board, shore excursions, Galapagos National Park entry fees, port charges, service taxes, transfers, expedition leader, naturalist guides, airport taxes, UK departure tax.
Not included: Travel insurance, meals other than those stated, gratuities.
FOR FURTHER DETAILS Telephone 02934 0876
NOBLE CALEDONIA LIMITED
Some analysts say that advertising is generally aimed at you people, but according to the recent research they not only pay 7 billions a year but influence their parents' choice as well. What you think about the problem?
6. Read the article to create your own advertisements on its basis.
WALES THIS AUTUMN Croeso i Gymri — Welcome to Wales. |
IF YOUR SUMMER HOLIDAY IS JUST A FADING MEMORY and you feel the need to get away from the humdrum office routine, take a break in Wales this autumn, it is sure to lift your spirits. Wales has such a variety of scenery and things to do, that even the flattest of spirits are bound to be re-sparked. From trekking in the mountains to sailing on the seas, from whiling away the hours in galleries and museums to visiting some of the amazing attractions. Wales' scenery is one of its greatest assets. The abundance of things to do is just a bonus. Many food festivals will take place during autumn. The Abergavenny Food Festival takes place on 20lh—23rd September. Now-the highly successive festival offers a wide program of events.There will be a continuous program of cookery demonstrations in the Market Hall throughout the weekend. There are plenty of chances for you to venture out into the crisp autumn air. The 7lh—17lhof September will be your perfect chance to explore Anglesey during the Isle Anglesey Walking Festival. The festival will be a celebration of walking, culture, flora and fauna. The annual Tenby Arts Festival runs from the 21s'—29'" September. The festival is a celebration of a wide range of events for all tastes and ages. Set in a beautiful seaside town of Tenby, it is not to be missed. The North Wales international Music Festival was first held in the year 1961. The festival takes place 23rd—29,h September at the beautiful Saint Asaph Cathedral. |