- •Английский язык
- •Unit 1 Text a Starting a business
- •Vocabulary
- •I. Read and translate this text:
- •III. Answer the questions:
- •IV. Fill in the gaps with the following words:
- •V. Match up these words with the definitions below:
- •VI. We generally describe the economy as consisting of three sectors:
- •VII. Translate into English:
- •Text b Business plan
- •Vocabulary
- •Read and translate this text:
- •Choose the right answer:
- •Read this letter and write an appropriate word below to fill each of the gap:
- •Substitute Russian words by English equivalents:
- •Text c Getting a credit
- •Read and translate this text in a written form:
- •Finish the sentences:
- •Read the dialogue between a bank manager and one of her customer:
- •Answer the questions:
- •I. Read the text and translate it into Russian: Budgeting
- •II. Put the terms into the box:
- •III. Irrevocable Letter of Credit
- •Look at the letter of credit. Read the explanations of the various sections below, and agree which explanation goes with which number in the document:
- •Translate this letter of credit into English:
- •Insurance
- •Vocabulary
- •Read the advertisement of an insurance firm and translate it into Russian:
- •Complete the words below to match the given meanings:
- •Mr. Smith has sent a claim form to his insurer after a fire at his restaurant. He receives the reply below. Complete the text with appropriate words from the box:
- •Bridge Insurance Ltd
- •124 Kew Gardens Road, London sw2 5hb
- •Look at the words used with the term claim; use the verbs to fill the gaps in the sentences below. Put the verbs into the correct form:
- •Which of the people below is being referred to in each of these sentences?
- •Match each of the ‘liability’ word partnerships with the appropriate definition:
- •Match the terms with its definitions:
- •Text c a Loan agreement
- •Read this text and translate it in a written form: Preamble, Amount of principle
- •Read the text and translate it into Russian:
- •Introduction to corporate taxation
- •Answer the questions:
- •True or False?
- •Text b Business organization
- •Vocabulary
- •Read the text and translate it into Russian: Types of business organization in the United Kingdom
- •Answer the questions:
- •True or False?
- •Text c a Loan Agreement
- •Unit 4 Text a Joint-Stock Company
- •Vocabulary
- •Read the text and translate it into Russian:
- •Insolvency problems
- •Answer the following questions:
- •Match the following sentences (1-11) with the words or phrases (a-k) on the right:
- •V The process of developing a corporate plan goes through several stages. Put the items (a-I) below in the correct place on the corporate plan:
- •VI.Translate into English:
- •Text b Organization structure
- •Vocabulary
- •Read and translate this text:
- •II Answer these questions:
- •III. Which of the following three paragraphs most accurately summarizes the text, and why?
- •Study the organization chart, then complete the description of the organization:
- •Unit 5 Text a Production
- •Vocabulary
- •Read the text and translate it into Russian:
- •Job production
- •Mass production
- •Batch production
- •Match the equivalents:
- •Answer the questions:
- •Match up these words with the definitions which follow:
- •Read the text below, and insert the words in the gaps:
- •Just-in-time production
- •Translate into English:
- •Text b Products and brands
- •Read the following text, and write a brief heading for each paragraph:
- •Answer these questions:
- •III Find words or expressions in the text which mean the following:
- •IV .Preparing a report
- •Read and complete the gaps using the following words:
- •VI Look at the words which can be used with the word ‘investment’ to make word partnerships, for example ‘capital investment’.
- •Role-play. Work in pairs to decide on the capital investment program. After you have decided, present it to the rest of the group.
- •Translate into English:
- •Text c a Loan Agreement
- •Unit 6 Text a Labour Unions
- •Vocabulary
- •Read and translate this text:
- •Industrial relations
- •Answer these questions:
- •Text b Who needs unions?
- •Read and translate this text:
- •II Answer these questions:
- •Find the words in the text which mean the following:
- •Translate into English:
- •Unit 7 Text a Preparation for negotiations
- •Vocabulary
- •Read and translate the following text about financial ratios:
- •Answer these questions:
- •Match the phrases on the left with a word or phrases on the right which means the same:
- •VI.Change the underlined words or phrases in the sentences below to other words or phrases that have a similar meaning. Choose them from the box:
- •Match each word with the correct definition:
- •Text b Business letter
- •Vocabulary
- •Read the following information on business letter:
- •Answer these questions:
- •Text c Types of business letters
- •Read and translate this text in a written form:
- •Read the following letters and match them with the type of the letter:
- •Unit 8 Text a Business Documents
- •Vocabulary
- •I Read and translate this text:
- •Invoice.
- •Answer these questions:
- •Read and translate this text:
- •II. Answer these questions:
- •III. Say whether the statements are true or false:
- •Insert the correct words in the appropriate spaces in the passage below:
- •Translate into English:
- •Text c The Bank of England
- •Содержание
Text b Products and brands
Read the following text, and write a brief heading for each paragraph:
1………………………………………………………………………………………………….
Marketing theorists tend to give the word product a very broad meaning, using it to refer to anything capable of satisfying a need or want. Thus, services, activities, people (politicians, athletes, film stars), places (holiday resorts), organizations (hospitals, colleges, political parties), and ideas, as well as physical objects offered for sale by retailers, can be considered as products. Physical products can usually be augmented by benefits such as customer advice, delivery, credit facilities, a warranty or guarantee, maintenance, after-sale service, and so on.
2…………………………………………………………………………………………………….
Some manufacturers use their name (the ‘family name’) for all their products, e.g. Philips, Colgate, and Yamaha. Others, including Unilever and Procter&Gamble, market various products under individual brand names, with the result that many customers are unfamiliar with the name of the manufacturing company. The major producers of soap powders, for example, are famous for their multi-brand strategy which allows them to compete in various market segments, and to fill shelf space in shops, thereby leaving less room for competitors. It also gives them a greater chance of getting some of the custom of brand-switchers.
3…………………………………………………………………………………………………..
Most manufacturers produce a large number of products, often divided into product lines. Most product lines consist of several products, often distinguished by brand names, e.g. a range of soap powders, or of toothpastes. Several different items (different sizes or models) may share the same brand name. Together, company’s items, brand names and products constitute its product mix. Since different products are always at different stages of their life cycles, with growing, stable or declining sales and profitability, and because markets, opportunities and resources are in constant evolution, companies are always looking to the future, and re-evaluating their product mix.
4…………………………………………………………………………………………………..
Companies whose objectives include high market share and market growth generally have long product lines, i.e. a large number of items. Companies whose objective is high profitability will have shorter lines, including only profitable items. Yet most product lines have a tendency to lengthen over time, as companies produce variations on existing items, or add additional items to cover further market segments. Additions to product lines can be the result of either line stretching or line filling. Line-stretching means lengthening a product line by moving either up-market or down-market, i.e. making items of higher or lower quality. This can be carried out in order to reach new customers, to enter growing or more profitable market segments, to react to competitors’ initiatives, and so on. Yet such moves may cause image problems: moving to the lower end of a market dilutes a company’s image for quality, while a company at the bottom of a range may not convince dealers and customers that it can produce quality products for the high end. Line-filling – adding further items in that part of a product range which a line already covers – might be done in order to compete in competitors’ niches, or simply to utilize excess production capacity.