13. Translate the sentences with the sUbjective infinitive construction

1. Evaluating your industry is certain to increase your own knowledge of the

factors that contribute to your company’s success.

2. Evaluating your industry is believed to show potential investors that you

understand external business conditions.

3. An industry is sure to consist of all companies supplying a similar product or

service.

4. Your economic sector seems to be a broad category into which your industry

or business falls.

5. An economic sector seems to be large and diverse.

6. Your business is believed to vary dramatically from overall sector

performance and trends.

7. This comparison is likely to give you an idea of the current health of your

industry.

Self-Study

CUMULATIVE REVIEW EXERCISES

14. Translate the sentences

1. Don’t allow the extremes of your emotions to dictate your assessment of the

competition.

2. Much of your analysis can be based on observable changes in demographics

and customer behavior.

3. To help provide guidance in ethical decisions, both PRSA and the IABC have

established codes for ethical behavior.

4. In working for the Rockefellers, Lee tried to humanize them, to feature them

in real-life situations such as playing golf, attending church, and celebrating

birthdays.

5. In an environment of rapid social change every organization must change or

die.

6. Public relations practitioners should be part of the management mainstream.

7. A full understanding of all communication processes and a complete

acquaintance with the methods of management are crucial to the successful

practice.

8. You may be able to estimate the approximate size and growth of your

company by evaluating the largest companies in your field.

9. The first thing for an entrepreneur to do is to start writing the Business Plan.

TIME FOR FUN

15. Are you sure you remember the words of your active vocabulary?

Compile as many words as you can with the letters of the word

Environment

Remember: this is not a burden, but a great opportunity to revise your active vocabulary!

By the way, what does the word mean? Give its explanation in English.

1. If you go to this shop you will be able to buy a ready-made suit.

2. There is no bad weather there are bad clothes

3. Actions are speaking louder than words.

4. Paul is going to enter the postgraduate course next year.

5. Ray is starting his new business next year.

6. The more you study during the semester, the less you have to study before

the exams.

7. London is one of the most interesting cities I have ever seen.

8. There are many ancient buildings made of concrete remaining in Rome till

nowadays.

9. After the war more than 90% of the old part of the city was left in ruins.

10. The City Hall was restored by the citizens after the World War II.

1. I have the data of my research published in one of the scientific magazines.

12. We found her looking through a Home Plan Ideas magazine.

13. A person can’t be successful without clear understanding goals in one’s life.

14. What I really like is finding out about different cultures.

15. He introduced his speech with a joke.

16. This is a philosophy of continuous pursuit of improvement.

17. Artifacts of what can be construed as public relations materials survive from

ancient India, Mesopotamia, Greece, and Rome.

18. From the time of the ancient Greeks, the practice of public relations has been

a battleground for questions of ethics.

19. Edward L. Bernays was later considered by many to be the father of public

relations.

20. In­fluencing public opinion, managing communications, and persuading

individuals at the highest levels were at the core of the American Revolution.

SOME PHILOSOPHY