- •1. Read the text personal satisfaction: the four c's
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Ask five Special questions to the text.
- •5. Give equivalent Russian phrases to the following English ones
- •6. Translate from Russian into English
- •7. Prepositional phrasal verbs.
- •9.3 Tell the group about Australia. Essential grammar ( essential Grammar Appendix)
- •11. Translate the following sentences and state the function of that, who, which, where, when
- •12. Analyze and translate the following attributive sentences
- •13. Change the following attributive clauses according to the given model and translate the resulting sentences
- •Self-Study
- •14. Translate the sentences
- •15. Students’ slips of the tongue and pen. Correct the sentences
- •16. Compile as many words as you can with the letters of the word overpersonalize
- •1. Read the text how to better conduct a one’s own market research
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Prepositional phrasal verbs
- •5. Phonetic drill.
- •6. Find Russian equivalents to the words in the table
- •7. Test your attention. Complete the sentences with the information from the text
- •Self-Study
- •17. Translate the sentences in a written form
- •18. Compile as many words as you can with the letters of the word serendipitiously
- •19. What is meant here? Read and discuss the following sayings with your partner.
- •1. Read the text some sources to consider for market research
- •6. Find in the text international words and make your own sentences with them.
- •7. Speaking practice.
- •8. Word formation (Different ways to construct the words or new notions)
- •9. State the function of the Infinitive. Translate the sentences
- •10. Translate the sentences paying attention to the Infinitive
- •11. Translate the sentences with split infinitive
- •11. Translate the sentences with the for- phrases
- •12. Home reading
- •13. What do you think of the following?
- •1. Read the text what to do with the collected data
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Phonetic drill.
- •5. Prepositional phrasal verbs.
- •6. Word formation (Different ways to construct the words)
- •6.1 Translate the following words with negative suffixes and prefixes
- •6.2 Translate the following sentences with the italicized words
- •13. Translate the sentences with the sUbjective infinitive construction
- •Self-Study
- •14. Translate the sentences
- •15. Are you sure you remember the words of your active vocabulary?
- •Environment
- •9. Express your opinion on the following
- •10. Are you sure you remember the words of your active vocabulary?
- •Advertisement
- •1. Read the text what language to use for conveying success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •4. Phonetic Test.
- •5. Ask questions so that the sentences below could be answers
- •6. Prepositional phrasal verbs
- •9.2 What do the italicized words mean? Explain them in the most detailed manner
- •9.3 Discuss the information from the extract with your partner.
- •11. Translate the following sentences paying attention to the forms and functions of the gerund
- •12. Translate the following sentences paying attention to the gerund phrases
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •15. Analyze the functions of the participles
- •16. Read and translate the following sentences explaining the functions of words ending in -ing
- •Self-Study
- •17. Translate the sentences.
- •18. Translate the following sentences into English
- •1. Read the text the executive summary
- •If they don’t understand it at first,
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •8. Read the words, paying attention to different pronunciation of letters ch
- •9. Word formation
- •10. Speaking Practice. Business Practices.
- •10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
- •10.2 Read and discuss the following with your partner
- •11. Home reading
- •12. Analyze and translate the sentences
- •13. Analyze and translate the sentences
- •Self-Study
- •14. Translate the sentences
- •15. Check yourself.
- •16. Compile as many words as you know with the letters of the word demographics
- •17. Read the following proverbs and find their Russian equivalents. In what situations can you use them? Make your own situations.
- •1. Read the text the evaluation of industry
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Test your own attention. Find English equivalents in the text
- •5. Make up sentences with the given above word combinations
- •6. Complete the sentences with the information from the text
- •7. Phonetic Test.
- •8. Prepositional phrasal verbs
- •10.3 What is your opinion of the following?
- •10.4 Read the text and underline the main concerns of the environmentalists. Discuss them with your partner. Explain the italisized phrase in the most detailed manner
- •11. Modal verbs with perfect infinitive.
- •12. Should, would
- •13. Should ought need
- •14. Translate the sentences into English
- •15. Would
- •Self-Study
- •16. Translate the sentences into English in a written form
- •1. Read the text managErial issues
- •2. Key vocabulary / expressions
- •3. Read the words paying attention to different pronunciation of letter c and t. Translate the words
- •4. Prepositional phrasal verbs
- •5.2 Read and say what you think of public relations.
- •5.3 Read the following definitions. Discuss the difference between these two notions with your partner
- •5.4 Topics to discuss in dialogs
- •5.5 Discuss the topic “My Future Speciality” with your partner using also the words
- •Self-Study
- •7. Translate the following sentences paying attention to grammar structures used in them:
- •8. Home reading. Read the text on pages 151-155. Competition test.
- •9. Give a good translation of the extract below.
- •10. Translate the sentences into English.
1. Read the text some sources to consider for market research
1. When you decide to conduct your own market research better use the sources that proved to be applicable and accessible. Here are some of such sources to consider for a market research:
Potential customers, both end-users and buyers or distributors (if you are in a wholesale business).
Potential suppliers.
Businesses related geographically or by product line.
Similar businesses serving different cities.
Banks, real estate agents, universities, *local or regional chambers of commerce1, merchant groups, or others observing the local economy.
Competitors.
2. Suppliers, distributors, and *independent sales representatives2 can give a great deal of information about industry trends and what your competition is doing without confidentiality. Because *they are in touch with market3, these individuals know which products and services are in demand.
3. Learn from other businesses. Likewise, those in related businesses often know about conditions affecting the company. For example, if you are considering locating a retail store in a mall, managers of other mall shops can give you a realistic idea of foot traffic, slow periods, and shopper demographics.
4. Try talking to people who are in the same type of business as yours in a different city; they are an excellent source of information, especially for retail or service enterprises. If you are starting an office machine repair company in San Antonio, Texas, you might arrange to meet with a similar company in Houston. Since you will not be competing with Houston businesses, they may be very helpful in providing information not only on marketing but also on operations and financial considerations.
5. In addition, large banks and universities frequently maintain information about the health of the local economy and particular industries. They are a good and reasonably reliable source of future-growth forecasts. Don’t overlook real estate agents. They often have more up-to-date information about neighborhood trends than any other source.
6. Talk to your competitors. Sometimes you even talk to your competitors. In certain professions and in those instances where there is more work than the market can handle, your competitors may be willing to talk with you directly and openly. In other cases you need to use less direct ways of approaching them.
7. However, be careful not to use illegal or unethical methods of dealing with your competitors; not only it is wrong, but you’d be surprised at how such activities can come back to haunt you. Today’s competitor may one day be a source of referrals, and possibly, *in a merger4 or acquisition, it could end up owning your company.
2. Explanations to the text
1 ... local or regional chambers of commerce – мecтныe или peгиoнaльныe
тopгoвыe пaлaты.
2. independent sales representatives – независимые торговые представители
(сетевой маркетинг)
3 ... they are in touch with market – oни cвязaны c pынкoм.
4. ... in a merger ... – пpи cлиянии (тopгoвoм или пpoмышлeннoм).
3. Key vocabulary / expressions
acquisition [әkwi´zin] – n приобретение
be in demand [di´m:nd] – требоваться
consider [kәn´sidә] – n обдумывать
distribution center – оптовая база
haunt [ho:nt] – n преследовaть
overlook – n смотреть cвepxy (нa чтo-либo, кого-либо), пренебрегать
retail [ri´teil] – n розничная пpoдaжa
wholesale [houlseil ] – оптовая торговля
4. Phonetic drill.
Read the words paying attention to the stress (See Phonetic Appendix)
apply, identify, clarify, justify, supply, simplify; entity, body, strategy, prohibitively, completely, lovely, essentially, really, library.
5. Prepositional phrasal verbs
Translate the sentences keeping in mind that the prepositions after the verbs change their usual meaning
come
1. I come across a very interesting book in the library.
2. Do you think your plan will really come off?
3. She was beginning to come round.
4. We’ve come up a serious problem, I’m afraid.
5. The spring flowers have come out and made the garden look lovely.
6. When he came to after his accident, he couldn’t even realize where he was.
7. Can I come round to see you next week?