- •1. Read the text personal satisfaction: the four c's
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Ask five Special questions to the text.
- •5. Give equivalent Russian phrases to the following English ones
- •6. Translate from Russian into English
- •7. Prepositional phrasal verbs.
- •9.3 Tell the group about Australia. Essential grammar ( essential Grammar Appendix)
- •11. Translate the following sentences and state the function of that, who, which, where, when
- •12. Analyze and translate the following attributive sentences
- •13. Change the following attributive clauses according to the given model and translate the resulting sentences
- •Self-Study
- •14. Translate the sentences
- •15. Students’ slips of the tongue and pen. Correct the sentences
- •16. Compile as many words as you can with the letters of the word overpersonalize
- •1. Read the text how to better conduct a one’s own market research
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Prepositional phrasal verbs
- •5. Phonetic drill.
- •6. Find Russian equivalents to the words in the table
- •7. Test your attention. Complete the sentences with the information from the text
- •Self-Study
- •17. Translate the sentences in a written form
- •18. Compile as many words as you can with the letters of the word serendipitiously
- •19. What is meant here? Read and discuss the following sayings with your partner.
- •1. Read the text some sources to consider for market research
- •6. Find in the text international words and make your own sentences with them.
- •7. Speaking practice.
- •8. Word formation (Different ways to construct the words or new notions)
- •9. State the function of the Infinitive. Translate the sentences
- •10. Translate the sentences paying attention to the Infinitive
- •11. Translate the sentences with split infinitive
- •11. Translate the sentences with the for- phrases
- •12. Home reading
- •13. What do you think of the following?
- •1. Read the text what to do with the collected data
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Phonetic drill.
- •5. Prepositional phrasal verbs.
- •6. Word formation (Different ways to construct the words)
- •6.1 Translate the following words with negative suffixes and prefixes
- •6.2 Translate the following sentences with the italicized words
- •13. Translate the sentences with the sUbjective infinitive construction
- •Self-Study
- •14. Translate the sentences
- •15. Are you sure you remember the words of your active vocabulary?
- •Environment
- •9. Express your opinion on the following
- •10. Are you sure you remember the words of your active vocabulary?
- •Advertisement
- •1. Read the text what language to use for conveying success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •4. Phonetic Test.
- •5. Ask questions so that the sentences below could be answers
- •6. Prepositional phrasal verbs
- •9.2 What do the italicized words mean? Explain them in the most detailed manner
- •9.3 Discuss the information from the extract with your partner.
- •11. Translate the following sentences paying attention to the forms and functions of the gerund
- •12. Translate the following sentences paying attention to the gerund phrases
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •15. Analyze the functions of the participles
- •16. Read and translate the following sentences explaining the functions of words ending in -ing
- •Self-Study
- •17. Translate the sentences.
- •18. Translate the following sentences into English
- •1. Read the text the executive summary
- •If they don’t understand it at first,
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •8. Read the words, paying attention to different pronunciation of letters ch
- •9. Word formation
- •10. Speaking Practice. Business Practices.
- •10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
- •10.2 Read and discuss the following with your partner
- •11. Home reading
- •12. Analyze and translate the sentences
- •13. Analyze and translate the sentences
- •Self-Study
- •14. Translate the sentences
- •15. Check yourself.
- •16. Compile as many words as you know with the letters of the word demographics
- •17. Read the following proverbs and find their Russian equivalents. In what situations can you use them? Make your own situations.
- •1. Read the text the evaluation of industry
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Test your own attention. Find English equivalents in the text
- •5. Make up sentences with the given above word combinations
- •6. Complete the sentences with the information from the text
- •7. Phonetic Test.
- •8. Prepositional phrasal verbs
- •10.3 What is your opinion of the following?
- •10.4 Read the text and underline the main concerns of the environmentalists. Discuss them with your partner. Explain the italisized phrase in the most detailed manner
- •11. Modal verbs with perfect infinitive.
- •12. Should, would
- •13. Should ought need
- •14. Translate the sentences into English
- •15. Would
- •Self-Study
- •16. Translate the sentences into English in a written form
- •1. Read the text managErial issues
- •2. Key vocabulary / expressions
- •3. Read the words paying attention to different pronunciation of letter c and t. Translate the words
- •4. Prepositional phrasal verbs
- •5.2 Read and say what you think of public relations.
- •5.3 Read the following definitions. Discuss the difference between these two notions with your partner
- •5.4 Topics to discuss in dialogs
- •5.5 Discuss the topic “My Future Speciality” with your partner using also the words
- •Self-Study
- •7. Translate the following sentences paying attention to grammar structures used in them:
- •8. Home reading. Read the text on pages 151-155. Competition test.
- •9. Give a good translation of the extract below.
- •10. Translate the sentences into English.
15. Students’ slips of the tongue and pen. Correct the sentences
1. Washing what goes on in other businesses similar to yours gives you insight
into factors affecting your own business.
2. If I have not enough spear time I will fire a market research firm.
3. I am the wise-president of this company.
4. The last face is not inevitable.
5. My consumers can buy anybody for a child.
6. In the bathroom I watch my face and brush one’s tooth.
16. Compile as many words as you can with the letters of the word overpersonalize
Remember: this is a very good opportunity to revise your active vocabulary!
________________________________________________________Lesson 10
1. Read the text how to better conduct a one’s own market research
1. Some of the most important information you need will not be available from any published source, particularly information that is quite specific to your market or new product. To obtain this data, you will have to undertake your own research. For most businesses, even very large businesses, this research needn't be expensive or *prohibitively time-consuming1.
2. Personal observation is one of the easiest methods. One fundamental way to gather information – and also one of the easiest – is through personal observation. Watching what goes on in other businesses or the way people shop gives you insight into factors affecting your own business. You can observe *auto- and foot-traffic patterns2 near a selected location, how customers behave when shopping in businesses similar to yours or for similar products, and how competitors market or merchandise their products or services. Personal observation is a vital tool in your planning process and applicable for almost every business.
3. Informational interviews can be structured or informal. The second principal method of market research is informational interviewing. Since the amount of information you can garner from personal observation is limited and colored by your own perceptions, you should talk with as many people as possible who can provide you with information relating to your business.
4. Some of these interviews may be highly structured. For instance, you might make personal appointments with those you want to interview and have a prepared list of questions. In other cases, such as when you go into a competitor’s store and chat with a salesperson, your questions will appear to be more casual.
5. Surveys will help to spot the trends. If you decide you need information from a large number of people, you may want to conduct a survey, either by phone or by mail. Surveys are a good way to spot trends and are particularly useful in assessing customer satisfaction and desires.
6. Mail surveys have a notoriously low response, so if you conduct one, it is a good idea to include some kind of incentive (e. g., discounts, free gifts) to encourage people to respond. But don’t depend on a mail survey alone to provide you with information.
7. Focus groups offer candid opinions. A popular form of market research is the focus group, a small group of people brought together to discuss a product,
business concern, or service in great detail. For example, a few joggers might
be brought in to examine and evaluate a new pair of running shoes. Focus group participants are often paid a small fee. Market research firms conduct focus groups for businesses, bringing together the participants and leading the group discussion in a room with a one-way mirror, so that the businessperson involved can observe.
8. However, if you do not have the funds to hire a market research firm, you might still consider assembling a focus group of your own, perhaps a group of potential consumers. Try, however, to find focus group participants you do not know personally.