Self-Study

cumulative Review Exercises

17. Translate the sentences in a written form

1. Although it is certainly not necessary to be a business school graduate to

develop a business plan, you should know and use appropriate basic business

terms.

___________________________________________________Lesson 10. HOW TO BETTER CONDUCT A MARKET RESEARCH

2. Do not fill your plan with a lot of technical jargon in the hope of sounding

impressive.

3. When trying to get additional financing for your restaurant, don’t tell the

readers that the food and atmosphere are “terrific”.

4. Since the Summary is what the reader reads first try to find out what “buttons”

to push.

5. Thus, an Executive Summary should be no more than two to three pages in

length.

6. Before you can discuss the more complex aspects of your business and the

meatier sections of your business plan, you must first inform the reader of the

basic details of your business.

7. Unfortunately this gives you little genuine information on which to base your

business decisions.

8. Once you have defined your market, you should then assess its size and

trends.

9. You will have to undertake your own market research to obtain this data.

10. For most businesses this research needn't be expensive or prohibitively time-

consuming.

11. You might consider assembling a focus group of your own.

12. Businesspeople must evaluate and consider their personal goals when

deciding upon their business development.

13. If you don’t want to delegate or share authority, your business should be

designed to stay small.

14. Those who are to make the most important business decisions are called top

managers.

15. Independent sales representatives can give you a great deal of information in

this field.

16. The day at the university when you get new knowledge helps you be a better

practitioner in the future.

17. When faced with an upcoming battle, Julius Caesar would rally public

support through assorted publications and staged events.

18. Kendall who performed just about every White House public relations

task is considered one of the earliest users of the “news leak.”

Time for fun

18. Compile as many words as you can with the letters of the word serendipitiously

Remember: this is not a burden, but a great opportunity to revise your active vocabulary!

19. What is meant here? Read and discuss the following sayings with your partner.

– Life is a great big canvas. Throw all paint on it you can.

Danny Kaye

– You cannot have everything. Where would you put it?

Steven Wright

________________________________________________________Lesson 11