2. Explanations to the text

1... or prohibitively time-consuming – …зaнимaющим cлишкoм мнoгo вpeмeни.

2... auto - and foot-traffic patterns– примеры автомобильного и пешеходного

движения

3. Key vocabulary / expressions

(the) amount [ә´maunt] of – количество

candid [´kændid] – adj. искренний, пpямoй, чecтный

casual [´kæʒuәl ] – adj. oпpeдeлeнный, пoдxoдящий к cлyчaю

discount [dis´kaunt] – n cкидкa

incentive [in'sentiv] – n поощрение, побудительный мотив

insight [´insait] – n (внyтpeнний) взгляд

jog – v бегать трусцой

merchandise [´mз:t∫∂ndaiz] – v торгoвaть

market [´mα:kit] – v продaвaть нa pынкe, cбывaть, нaxoдить pынoк cбытa

notoriously [nә´to:riәsli] – adv. монотонно; печально

spot trends – oпpeдeлить нaпpaвлeния

salesperson – n продaвeц

4. Prepositional phrasal verbs

Translate the sentences keeping in mind that the prepositions after the verbs change their usual meaning.

look

1. The people must be taught to look after their own property.

2. I looked for my keys everywhere but I couldn’t find them.

3. The scientists are looking into this phenomenon for some years now.

4. You should better look up the spelling of the word in the dictionary.

5. He’s always looked up to his elder brother.

6. Look through the contract carefully before signing it.

7. I’ll look in to see you next week.

8. Look out! There is a taxi coming.

_____________________________________________________Lesson 10. HOW TO BETTER CONDUCT A MARKET RESEARCH

5. Phonetic drill.

Read the words paying attention to the pronunciation of the italicized letters

qu [kw] equal, square, squirrel, require, queen, quarrel, quantity, question

gu [g] guy, guarantee, guard, guess, guest, guerilla, guide, guitar

6. Find Russian equivalents to the words in the table

potential [pә 'tenәl] geography [ʤi'ogrәfi] agent ['eiʤәnt] university [ֽjuni΄vз:siti] ethics ['eiks] surveyor [sз:΄veiә] trainer [΄treinә]

interview ['intз:vju] economy [i:'konәmi] profession [prә'feәn] regional ['ri:ʤәnl] original [ə'ri:ʤәnl] period ['piәriәd] provider [prә΄vaidә] warrant [΄worәnt]

discounter [ dis΄kauntә] spelling [΄speliη] underwriter [΄ndәֽraitә] marketing [΄m:ketiη] manager [΄mænәʤә] traffic [΄træfik] conductor [kәn΄dktә]

7. Test your attention. Complete the sentences with the information from the text

1. _________________________, you will have to undertake your own research.

2. Watching what goes on in other businesses____________________________.

3. ____________________________, and how competitors market or merchandise their products or services.

4. Since the amount of information you can garner_______________________.

5. ________, bringing together the participants and leading the group discussion

________________________________________________________________

8. Find in the text synonyms to the following words:

gather_______________________ individual_________________________

fundamental__________________ chat______________________________

for instance___________________ way______________________________

data_________________________ observe___________________________

9. Translate from Russian into English

1. Имеет ли то или иное капиталовложение смысл в текущих условиях

рынка?

2. Есть разница между бедностью и банкротством. Второе временно, а

первое – на всю жизнь.

3. Профессия и бизнес – две разные вещи.

4. Финансовый талант есть у каждого, и он ждет своего часа.

5. Чтобы стать успешным предпринимателем, необходимо овладеть

процессом создания денежного потока.

10. Word formation

Translate the following words with the Participles II

well-known, well-read, well-armed, well-bred, well-done, well-educated,

well-tried, well-founded, well-grounded, well-fed.

11. Speaking practice.

11.1 Discuss the topic with your partner using the vocabulary of the lesson

You start your own business. How will you conduct your market research?

What methods will you use?

ADVERBIAL CLAUSES (essential Grammar Appendix)

16. Translate the sentences paying attention to ADVERBIAL MODIFIERS

1. Quite possibly, you’re developing plan because someone else wants you to do

so.

2. Perhaps the bank is requiring a business plan before granting you a loan.

3. As you start developing your business plan keep in mind that it takes a lot of

time to do it.

4. When you start your business you risk your dreams as well.

5. It is fruitless to write a business plan to raise the funds you want if the

enterprise is so poorly conceived that it is bound to fail.

6. It is you who is the greatest beneficiary of the project. You must remember

about it wherever you are.

7. As he has finished his work, he may go home.

8. However busy he may be, he will help you do it.

9. The more thoroughly you understand the various factors that affect your

market the more likely you are to succeed.

10. Though conducted with great care, the market research did not give the

expected results.

11. While developing your business plan, you will increase your understanding

of the many forces that have an impact on your company’s success.

12. If properly developed the business plan would be your roadmap to success.

13. If starting or expanding a business, you are likely to be a problem-solver and

risk-taker.