- •1. Read the text personal satisfaction: the four c's
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Ask five Special questions to the text.
- •5. Give equivalent Russian phrases to the following English ones
- •6. Translate from Russian into English
- •7. Prepositional phrasal verbs.
- •9.3 Tell the group about Australia. Essential grammar ( essential Grammar Appendix)
- •11. Translate the following sentences and state the function of that, who, which, where, when
- •12. Analyze and translate the following attributive sentences
- •13. Change the following attributive clauses according to the given model and translate the resulting sentences
- •Self-Study
- •14. Translate the sentences
- •15. Students’ slips of the tongue and pen. Correct the sentences
- •16. Compile as many words as you can with the letters of the word overpersonalize
- •1. Read the text how to better conduct a one’s own market research
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Prepositional phrasal verbs
- •5. Phonetic drill.
- •6. Find Russian equivalents to the words in the table
- •7. Test your attention. Complete the sentences with the information from the text
- •Self-Study
- •17. Translate the sentences in a written form
- •18. Compile as many words as you can with the letters of the word serendipitiously
- •19. What is meant here? Read and discuss the following sayings with your partner.
- •1. Read the text some sources to consider for market research
- •6. Find in the text international words and make your own sentences with them.
- •7. Speaking practice.
- •8. Word formation (Different ways to construct the words or new notions)
- •9. State the function of the Infinitive. Translate the sentences
- •10. Translate the sentences paying attention to the Infinitive
- •11. Translate the sentences with split infinitive
- •11. Translate the sentences with the for- phrases
- •12. Home reading
- •13. What do you think of the following?
- •1. Read the text what to do with the collected data
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Phonetic drill.
- •5. Prepositional phrasal verbs.
- •6. Word formation (Different ways to construct the words)
- •6.1 Translate the following words with negative suffixes and prefixes
- •6.2 Translate the following sentences with the italicized words
- •13. Translate the sentences with the sUbjective infinitive construction
- •Self-Study
- •14. Translate the sentences
- •15. Are you sure you remember the words of your active vocabulary?
- •Environment
- •9. Express your opinion on the following
- •10. Are you sure you remember the words of your active vocabulary?
- •Advertisement
- •1. Read the text what language to use for conveying success
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •4. Phonetic Test.
- •5. Ask questions so that the sentences below could be answers
- •6. Prepositional phrasal verbs
- •9.2 What do the italicized words mean? Explain them in the most detailed manner
- •9.3 Discuss the information from the extract with your partner.
- •11. Translate the following sentences paying attention to the forms and functions of the gerund
- •12. Translate the following sentences paying attention to the gerund phrases
- •_________________________________________________Lesson 13. What language to use for conveyimg success
- •15. Analyze the functions of the participles
- •16. Read and translate the following sentences explaining the functions of words ending in -ing
- •Self-Study
- •17. Translate the sentences.
- •18. Translate the following sentences into English
- •1. Read the text the executive summary
- •If they don’t understand it at first,
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •8. Read the words, paying attention to different pronunciation of letters ch
- •9. Word formation
- •10. Speaking Practice. Business Practices.
- •10.1 Read the following words of a practitioner and express your own opinion on the kind of Summary you may use in your Business plan.
- •10.2 Read and discuss the following with your partner
- •11. Home reading
- •12. Analyze and translate the sentences
- •13. Analyze and translate the sentences
- •Self-Study
- •14. Translate the sentences
- •15. Check yourself.
- •16. Compile as many words as you know with the letters of the word demographics
- •17. Read the following proverbs and find their Russian equivalents. In what situations can you use them? Make your own situations.
- •1. Read the text the evaluation of industry
- •2. Explanations to the text
- •3. Key vocabulary / expressions
- •4. Test your own attention. Find English equivalents in the text
- •5. Make up sentences with the given above word combinations
- •6. Complete the sentences with the information from the text
- •7. Phonetic Test.
- •8. Prepositional phrasal verbs
- •10.3 What is your opinion of the following?
- •10.4 Read the text and underline the main concerns of the environmentalists. Discuss them with your partner. Explain the italisized phrase in the most detailed manner
- •11. Modal verbs with perfect infinitive.
- •12. Should, would
- •13. Should ought need
- •14. Translate the sentences into English
- •15. Would
- •Self-Study
- •16. Translate the sentences into English in a written form
- •1. Read the text managErial issues
- •2. Key vocabulary / expressions
- •3. Read the words paying attention to different pronunciation of letter c and t. Translate the words
- •4. Prepositional phrasal verbs
- •5.2 Read and say what you think of public relations.
- •5.3 Read the following definitions. Discuss the difference between these two notions with your partner
- •5.4 Topics to discuss in dialogs
- •5.5 Discuss the topic “My Future Speciality” with your partner using also the words
- •Self-Study
- •7. Translate the following sentences paying attention to grammar structures used in them:
- •8. Home reading. Read the text on pages 151-155. Competition test.
- •9. Give a good translation of the extract below.
- •10. Translate the sentences into English.
1. Read the text the executive summary
If they don’t understand it at first,
they won't understand it at all.
1. The Executive Summary is crucial. Without a doubt, the single most important portion of any business plan is the Executive Summary. *If you can't prepare a clear, concise, and compelling condensation of your business plan right up front1, no one will spend time wading through the rest of your plan. No matter how beneficial a product, how lucrative a market, or how innovative the manufacturing techniques, it is the Executive Summary alone that persuades a reader to spend the time to find out about your product, market, and techniques.
2. Although the Executive Summary appears first in the completed document, it reflects the results of all business planning and should be crafted only after careful consideration of all other aspects of a business. Some venture capitalists prefer to receive just a Summary and Financials before reviewing an entire plan. If you want to send out only a “concept paper” to gauge investor interest *before submitting a complete business plan2, the Executive Summary should serve as that document. As important as the financial considerations are to investors and bankers, *it is the Executive Summary that first convinces them that yours is a well conceived and potentially successful business strategy3.
3. Even if the business plan is for internal use only, the Executive Summary is still crucial. The Summary is the place where one brings all thoughts and planning together, where a whole is made out of the disparate parts of a business, and where all that one proposes “is summed up”.
4. Depending on the nature of a business and the capability of the writer, the Executive Summary can be approached in one of two ways: the synopsis Summary or the narrative Summary.
5. The synopsis Summary is the more straightforward of the two: it simply relates, in abbreviated fashion, the conclusions of each section of the completed business plan. Its advantage is that it is relatively easy to prepare and less dependent on a talented writer. The only disadvantage is that the tone of a synopsis Summary tends to be rather dry.
6.The synopsis-style Executive Summary covers all aspects of the business plan and treats each of them relatively equally, although briefly. In addition, it tells the reader what is being asked for in the way of financing, which is also stated in the cover letter.
7. The narrative Summary is more like telling the reader a story; it can
convey greater drama and excitement in presenting a business. However, it takes a capable writer to prepare a narrative Summary that communicates the necessary information, engenders enthusiasm, and yet does not cross over the line into hyperbole. A narrative Executive Summary is useful for businesses that break new grounds, either with a new product, new market, or new operational techniques, which require considerable explanation. It is also more appropriate for businesses that have one dominant element – such as holding an important patent or the participation of a well-known entrepreneur – that can be highlighted. Finally, the narrative Executive Summary works well for companies with interesting or impressive backgrounds or histories. A narrative style Executive Summary has fewer sections than the synopsis Summary. Greater emphasis is placed on the business concept and distinctive features, and less attention is given to operational details.
8. A narrative Summary may do more “scene-setting” – recounting the sociological or technological changes that have led to the development of company’s products or services. It may be more personal, telling how the founder’s relevant experiences motivated them to start the company.
9. The topics of a narrative Summary may be placed in any order that best showcases the company. The topics do not have to be covered equally; the business concept may be described in three paragraphs and the management team in only one or two sentences.
10. With a narrative Summary, you want to get the reader excited about your company; you do this by taking the one or two most impressive features of your company and giving the reader an understanding of how those features will lead to business success.
11. Do not feel it is necessary, however, to use a narrative Summary. Most businesses are well served by a synopsis Summary, especially if the business concept is easily understood and the marketing and operations relatively standard. A synopsis is a very businesslike approach, and experienced business plan readers are comfortable reviewing such straightforward Executive Summaries.
12. Length and design of the Summary. The great advantage to the reader of the Executive Summary is that it is short. A busy funder must be able to read your Summary in five minutes or less. Thus, an Executive Summary should be no more than two to three pages in length. A one-page Summary is perfectly acceptable. Remember to use white space to make the page less intimidating. Bullet points can also be used effectively in the Summary. Since you are limited to so few pages it may seem frustrating to have to give up space for visual considerations, but these techniques make your plan more inviting to the reader.