- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
Tour guides
The person who accompanies a group of holiday makers on a packaged tour is variously known as tour guide, leader, manager, director or (US only) escort.
The tour leader may be an employee of the tour operator, a freelancer or (less usually) someone who is operating (i.e. designing, marketing and leading) his or her own tour.
Company employees are expected to project the company image. Officially the job of tour guide consists of representing the company, meeting and/or accompanying a group (usually on a coach), providing commentary, reconfirming accommodation and activity arrangements (which should have been put in place by the employing tour operator), helping with luggage, sorting out problems and generally creating an enjoyable atmosphere for the clients. This is quite a tall order, but first it is necessary to understand the range of possibilities in the world of tour leading and guiding.
The rewards are those which attract most people into the tourism business in the first place: the chance to travel, a desire to work with people and the chance to take responsibility. Many prominent members of tourist industry started out as guides or reps as their first step on the career ladder.
Task 1. Answer the questions.
Which of the above jobs seems most attractive to you? Why?
What are the advantages and disadvantages of each job?
Why are tour operators so particular about selecting their employees?
Why do they offer training for their employees?
What qualities are required for a job of a rep?
What makes it a difficult job?
What does a job of a tour guide involve?
What rewards are offered to those who become committed to their careers in tourism?
Task 2. Say what you’ve learned from the text about
tour operators;
reps;
tour guides.
Step 6 Test tasks
Task 1. What is the English for
основные черты (характеристики);
быстрый рост индустрии туризма;
более основательная финансовая база;
оставить без средств, в трудном финансовом положении;
возникновение ‘пакетных’ туров;
стимул для улучшения показателей работы;
без дополнительных льгот;
основное развлечение / главная привлекательная черта;
говорящий на нескольких иностранных языках;
усталость;
значительная экономия средств; доступность;
труднодоступные места;
турист-одиночка («дикарь»);
ценовые льготы.
Task 2. Give the definitions for the following words or phrases.
to be left stranded;
transfer;
independent traveller;
chartering;
self-catering facilities;
a carrier;
a packaged tour;
room allocation; a rep;
a tour guide;
a hotelier;
itinerary;
bulk purchase.
Task 3. Complete this letter to Mrs. Marinelli basing on the words given. Pay special attention to grammar.
Dear Mrs. Marinelli
1'his is to confirm our recent discussions. At the meeting / hold / 25 January / it/agree that:
500 rooms with sea view/ make available/ Grand Canyon hotel / 30 March 25 November/weekly basis.
We /require / inform the hotelier/4 weeks advance / if we wish our allocation / cancel. The account settle /1 month after close / of the holiday period i.e. by or before 25 December.
It bring / attention / tour information / not display / last year.
Therefore suitable space / must provide / for our company leaflets and notices/display.
We trust we are in agreement on all these points.
I remain / disposal/ raise / further points.
It has also come notice/ your copy of the contract / never return. /I grateful/ complete / without delay / return to our Head office It note / this agreement / valid / 2 years. / 6 months / notice / require in writing / in order it / terminate.
Yours sincerely...
Task 4. Say it in English.
Туроператоры - это фирмы, которые занимаются организацией, включая транспорт, проживание, программы развлечений и отдыха туристов.
Они являются «оптовыми» продавцами туристического бизнеса, в то время как агенты продают создаваемые ими услуги.
Развитие туристического бизнеса привело к тому, что фирмы- операторы вынуждены были совершенствовать методы ведения дел. Им приходится иметь дело с огромным диапазоном потребностей туристов и оказывать широкий спектр услуг.
Преимущества «пакетных туров» стали очевидны с момента их возникновения. Туризм стал массовым именно потому, что подобные туры позволяли туристам экономить, и тем самым сделали отдых доступным широким слоям населения. Удобно заказывать поездку со всеми удобствами в одном месте и по сходной цене, особенно когда все хлопоты, связанные с организацией отдыха, доверены туристической фирме.
Поэтому на туристические фирмы ложится огромная ответственность - оправдать надежды клиентов и обеспечить здоровый, безопасный и увлекательный отдых.