- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
The Future of Tourism
Will there be more replicas like in Lascaux? There already are. Heritage theme parks (mini-Disneylands!) are springing up everywhere. Many of the great cities of Europe, such as Prague, Rome, and Warsaw, are finding that their historic centres are fast becoming theme parks - tourist ghettos, filled with clicking cameras and whirring camcorders, abandoned by all local residents except for the souvenir sellers.
Until recently, we all believed that travel broadened the mind, but now
many believe the exact opposite: ‘Modem travel narrows the mind’.
Note: BC - before Christ (до нашей эры); AD - Anno Domini (нашей эры)
Task 2. Work in pairs. Read the text quickly and discuss these questions.
What do you understand by the title of the article?
Which of the places affected by tourism are mentioned?
What is said about them?
Is the writer optimistic or pessimistic about the future of tourism?
Task 3. Check your comprehension. Are the following statements true or false? Correct the false ones with the right information and discuss your answers with a partner.
An ancient inscription has been discovered at the entrance of a ruined temple in Petra.
Nearly 1.5 million tourists a year visit Petra.
The stone in Petra is so soft that the tourists’ feet are destroying it.
Tourism has been the world’s largest industry since the 1960s.
It is now possible to go everywhere in the world on a package holiday.
In the 19th century, Thomas Cook organised tours of Europe’s cultural sites for rich people.
The number of foreign tourists has been growing gradually since 1939.
There will be a huge increase in the numbers of tourists to the Mediterranean.
The Swiss are considering ways of creating new mountains for skiers.
Nowadays, you can only go rafting down the Colourado River if you win a lottery.
The caves of Lascaux are going to be closed to the public and a replica is going to be built in Disneyland.
Local people are moving away from many historic city centers.
Task 4. What do the following numbers refer to?
a) 40 BC; b) 230 million; c)1810; d) eight-year; e) 600 million; f) 108; g) 1845; h) 1987; i)1939; j) ten times.
Task 5. Try to guess the meaning of the following words from the text.
Tramp; swells; treasured; clicking; replica; whirring.
Task 6. Find a word in the text that has the same or similar meaning to the following words and phrases.
shows (v)
reached a decision
unbelievable
defeated and controlled
serious
hardly
distant and far away
having special rights and advantages
choose
admit, accept
extremely beautiful or delicate
left (past participle)
Step 6 Test tasks
Task 1. What is the English for
бережно обращаться с природой;
экологически безопасный туризм (3 варианта);
ответственный подход к проблеме загрязнения среды;
уменьшить вредное влияние автомобилей на окружающую среду;
поддерживать баланс в природе;
собирать мусор и отходы;
низкий уровень загрязнения;
обходиться минимальными затратами энергии;
наносить непоправимый ущерб;
регулировать время туристических заездов;
экологический ‘удар’ по природе;
за счет гостиницы;
поощрять попытки посетителей защитить окружающую среду от загрязнения;
благоприятные условия для отдыха;
сохранить скудные ресурсы природы;
влияние туризма на жизнь местного населения;
меры по ограничению наплыва туристов;
создавать копии существующих достопримечательностей.
Task 2. Give definitions for the following words.
sustainable tourism / soft tourism;
an ecotourist;
the environmental assault;
low pollution;
the payoff for the environment;
endangered species;
staggered hours.
Task 3. Translate into English.
С развитием туризма проблема загрязнения окружающей среды стала особенно актуальной. Туризм стал отраслью с настолько высокими темпами развития, что в ближайшем будущем большая часть населения земного шара будет участвовать в этом виде деятельности. Нельзя ограничить людей в их желании путешествовать, а это создает не только новые рабочие места для местных жителей, но и массу экологических проблем. Люди, которые стали называться «экотуристами» или «зелеными» туристами, хорошо осознают экологическую опасность массового туризма. Они ответственно относятся к окружающей среде и делают все, что в их силах, чтобы уберечь места туризма от экологического «удара».
Правила их поведения во время туристического отдыха чрезвычайно просты: они собирают и уничтожают мусор и отходы в местах скопления людей, стараются свести до минимума использование автомашин, которые загрязняют воздух, находят такие виды отдыха и передвижения, которые не вредят окружающей среде. Забота об экологии должна быть частью работы турагенств и туроператоров. Необходимо тщательное планирование туров с учетом наплыва посетителей.
Очень часто люди просто не задумываются о пагубном влиянии туризма и туристов на природу и образ жизни местного населения. Но если усилия станут общими, то наградой будет отдых в поистине чистой и здоровой обстановке.