- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
The chairman (a)__from the audience.
Mr. S.: - 1 would like to (b)__of cost - who is going to pay to clean up the
beach?
Mrs. P.: - Mr.Chairman, we’ve already debated these issues - we must now
(c)__, I know we hold opposing views but perhaps we can (d)__. But if
you want my opinion, we must (e)__either we encourage tourism or we
remain poor.
Mr. D.: - But look, we’re (f)__; if we don’t (g)__now, we’ll be here all
night.
Mrs. D.: -1 think we have discussed the matter enough. We must now (h)
Mrs. P.:- l (i)__, it’s an excellent idea.
Task 5. Business collocations.
5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
commodity costs labour prices maintenance |
rates tourist receipts occupancy |
__= the amount of money a country receives from tourism.
__= the amount of money that is required to keep a building in good
condition.
__= what you have to pay for food and other basic materials on the world
market.
__ = the amount of money a hotel must pay its staff.
__= the percentage of hotel rooms that are occupied throughout the year.
5.2. Link the adjectives with the nouns to complete the definitions below
Adjectives economic foreign metropolitan competitive global indigenous |
Nouns countries fares communities economy opportunities ownership |
belonging to somebody who does not live in your country: __
local people native to the area:__
all the goods and services produced and traded in the world: __
cheap flights:__
nations with large cities:__
chances for a country to become wealthy: __
Step 5 Developing reading skills
Read an article from the Financial Times about different experiences of frequent business travellers, who give some very useful tips.
Travellers’ tips
Mr. Patterson, who travels widely each year providing the consultancy service for overseas companies that want to operate in the UK, has developed a list of dos and don’ts when travelling on business. His advice is for business people always to travel in as relaxed way as possible.
‘People say British businessmen are shabby but 1 don’t think that’s true. When you’re travelling, all you need is slacks and a sweater to feel comfortable. You don’t want to worry about your suit being creased. It’s better to change at the other end, especially if you are travelling any distance.’
He always considers the possibility of jet lag and tries to sleep when his body tells him he should be sleeping.
He eats only when he feels hungry and always has a drink at the beginning of the flight to relax him. He enjoys long-haul flights because they offer the chance to relax. He says there should be no telephones on such flights so that the business traveller can relax ahead of what is usually a heavy schedule.
He greatly dislikes airports. ‘I don’t like it when we are treated like sardines at airports, especially at Terminal Two at Heathrow. 1 prefer Terminal Four and Gatwick Airport. I think airports ought to cater more for the business traveller - maybe get rid of the duty-free area and have a separate lounge for business travellers. There also has to be a solution to the endless queues for checking in baggage.’
For Mr. John Mitchell, head of Id’s Eastern Europe operations, who has 25 years of business travel experience, airports present no particular problems but some of the ground staff certainly do. He said, They are pompous, officious and uninterested, especially those at Heathrow.’
He finds it difficult to cope with jet lag. ‘When it goes beyond seven hours that has an effect on me and if I’m going to work straight after, work suffers a bit.’ He prefers short-haul flights, which he uses to catch up on paper work. However, long-haul flights have one advantage. T can relax and please myself. I like the idea of isolation on such flights, with no demands on me. I also enjoy being pampered on long-haul flights.’ When travelling to Eastern Europe, Mr. Mitchell prefers to go by Western airlines because: The Eastern airlines are like crammed cattle-trucks, poorly staffed and difficult to get on.’ Airlines from the West are not, however, blameless and he says they ‘could improve their service by putting on better planes.’
As for hotels in Eastern Europe, he says many were ‘pretty sub-standard, the curtains hardly ever meet and are almost never lined. In Moscow and Warsaw, amorous ladies keep ringing you up. It is strait-forward soliciting and extremely irritating’. In 25 years of travelling on business for ICI, Mr. Mitchell said he had visited 88 countries and seen the insides of some 230 airports. As for his favourite trip, T shall never forget a trip from Griffith, in New South Wales, where I had gone to visit one of our research stations. A man carried my bag from the car. He then checked me in, loaded my luggage on to the small airplane and then got into the pilot’s seat and flew me to Wogga.’ Mr. Mitchell admits to a love of Australia and its people and said, They have no respect for authority unless it is earned. I can associate myself with that.’ ‘I regard Asia airlines and hotels as the best. I think it is something to do with their culture and general expectations of giving and receiving.’
No airline beats British Airways as far as Mr. Nigel Massey, marketing director of Aldersgate Developments, is concerned. He says, ‘Some years ago, I wouldn’t have put my worst enemy on British Airways. But now I can honestly say, day and night, British Airways is the best and where possible I try to fly with them.’ A businessman wants an airline with people who understand. He doesn’t want duty-free, he just wants ‘to get on, have good food and go to sleep, and BA epitomises all look for in an airline.’ As for US airlines, ‘I find the average service on US airlines indifferent and resentful and sometimes downright scandalous.’
For London-based Mr. Barry Toogood, general manager, European agencies of the large US newspaper group, constant delays have meant a change to his working schedules. ‘Two or three years ago I could fly to many European cities and have a full day on business. But today, you are lucky to get three or four hours, so now 1 find I have to allow an extra day,’ he says. He also feels conditions for business people travelling in Western Europe are very poor. ‘When travelling in Europe, one feels shunted around as if on a bus.’ He prefers long-haul flights. ‘Singapore Airlines sticks in the mind for its all-round quality of service. They just seem to get more things right,’ he says. He avoids US airlines. They all seem to be so rundown.’
(adapted from the Financial Times)
Task 1. Read the article and explain the meaning of the following
a list of do’s and don’ts;
jet lag;
long-haul and short-haul flights;
duty-free area;
a separate lounge;
the ground staff;
to catch up on paper work;
to be pampered;
to be crammed like cattle-trucks;
to be poorly staffed;
to allow an extra day;
all-round quality of service;
to get things right;
to be run-down.
Task 2. Answer the questions.
How does Mr. Patterson advise businessmen to travel? Why?
How does he try to avoid jet lag?
Why does he dislike airports?
Why does John Mitchell have problems with the ground staff in the airports?
How does jet lag affect his work?
What advantages do long-haul flights have?
What does Mitchell think of the Eastern airlines?
How does he describe his favourite trip?
What does he think of hotels in Eastern Europe?
Why does Nigel Massey fly only by British Airways?
What does he expect from a good airline?
What do businessmen think of the US airlines? Why?
Task 3. Sum up the information from the article and say whether you agree with everything the businessmen advise.
Task 4. Women Business Travellers.
Unfortunately, not all business travellers are satisfied with the services they receive.
Read the article below about women business travellers.