Unit IX regulation, research and development in tourism step 1 Vocabulary list

to perform - делать, выполнять; проводить

research - исследование; исследовательская работа

to involve - включать; затрагивать; вовлекать

to involve in - включать в себя; подразумевать; предполагать

to occur - случаться, происходить, встречаться

to engage - занимать, привлекать

to be engaged in - заниматься чем-л.

to promote - способствовать; содействовать развитию,

распространению, поддерживать; поощрять

‘red tape’ - бюрократические процедуры

requirement - требование; необходимое условие

entry formalities - нормы и правила въезда в страну, формальности при

въезде

to discourage ≠ to encourage - расхолаживать, отбивать охоту; отговаривать ≠ поощрять, поддерживать; стимулировать

to restrict - ограничивать; заключать в пределы;

e.g. restricted hotel гостиница для ограниченного круга лиц

fee - вступительный / членский взнос, гонорар, вознаграждение to ensure - обеспечивать; гарантировать

to maintain - поддерживать; сохранять; содержать (в исправности, в чистоте)

expenditure - трата, расход; потребление

impact - влияние; воздействие

to undertake - предпринимать; брать на себя определенные обязанности personnel - персонал; личный состав; кадры

to attempt - пытаться, пробовать

environment - окружение; окружающая среда; окружающая обстановка 108

environmental - относящийся к борьбе с загрязнением окружающей среды

to be in favour of- быть за что-л.; быть сторонником чего-л.

Step 2 Introductory text

Research and analysis: In tourism, research generally means collecting data - units of information - that can be put into statistical form, and the analysis means interpreting trends or deriving other meaning from the statistical figures.

Visa is a travel document that gives permission for a foreigner to enter, or in some cases to leave, another country. It is usually stamped in a traveller’s passport.

Infrastructure means the facilities such as airports, roads, water, electricity, and so on that are necessary before development of an area can take place.

Social tourism is recreational travel that is paid for wholly or in part by a government, a trade union or a similar organisation.

Even in countries where the tourist industry has less economic importance, there is a tourist bureau with official status.

A licence is a document giving permission to carry on a particular kind of activity.

Travel statistics, as important as they are to the tourist industry, should be considered estimates rather than accurate figures.

Step 3 Reading and translation regulation, research and development in tourism

The roles of government are vital to tourism. First, governments generally set the policy of their country, state, or locality towards tourism. They also regulate the different components of the industry on a day-to-day basis.

Second, they perform the research and analysis that result in statistics on the tourist industry. Third, they are often involved in the development of tourism in their areas. This is especially true in the developing countries, but it occurs in industrialised areas as well. Fourth, governments are actively engaged in promoting a flow of tourism. In many countries, tourism is so important that its interests are represented at the ministerial level of government. Spain, for example, has a Ministry of Tourism and Information.

One of the ways in which countries or regions can promote tourism is by relaxing the kind of regulation that usually comes under the heading of ‘red tape.’ Travel is made easier when there are no visa requirements and when

the entry formalities are simple.

National policy can also discourage tourism. In some cases, this may work to prevent the country’s nationals from travelling outward.

Any country can discourage incoming tourism simply by not providing accommodations and catering services or by restricting the length of time a traveller can stay in that country.

Some countries have set visa and entrance requirements that severely restrict entry.

Governments at all levels are also involved in day-to-day regulation of the tourist facilities, including various kinds of licensing.

A licence is a document giving permission to carry on a particular kind of activity after meeting prescribed standards and paying a fee.

Catering establishments must be inspected periodically in most localities to ensure that they maintain standards of cleanliness.

An interesting kind of regulation is the official system, used in France and other countries, for rating accommodation establishments according to objective standards.

Research involves travel statistics, tourist expenditures, trip purpose, or tourists’ satisfaction. Much of the research simply involves a classification count - business, pleasure, visiting friends or relatives, health and so on.

Deeper research tries to find out why, for example, tourists visited a particular resort, and what their reactions were.

Still another kind of research in tourism involves trying to determine the social impact of tourism on an area. This has become an important factor before undertaking tourist development, in part because of the negative effect that tourism has had on many places.

Most governments now try to regulate the location and density of new developments, thereby spreading the economic benefits more evenly.

Where government investment in tourism is not direct, there must be an indirect investment in the form of building or improving the infrastructure. The infrastructure consists of those things that are necessary before development can take place - roads, electricity, telephone service, airports and water supply.

Another way in which governments encourage tourism is through training programmes for service personnel.

Before a government undertakes tourist development, it usually attempts to determine the market potential - the number or percentage of travellers it can hope to attract.

This is followed by studies of the social impact - and very often of the environmental impact - that tourism will do to the natural surroundings.

The research is followed by the actual planning and development that include financial arrangements, improvement of the infrastructure, etc. The tendency at the present time is strongly in favour of careful research and planning instead of unrestricted growth and expansion.

Task 1. Find in the text answers to the questions.

1. Why are the roles of government vital for tourism?

2. How can tourism be promoted?

3. hi what ways can travel be made easier?

4. How can national policy discourage tourism?

5. What is a licence? Why is it important?

6. Why must be catering establishments inspected regularly?

7. What does research in tourism involve?

8. What is the purpose of deeper research?

9. Why is the social impact of tourism on an area important?

10. In what way can development of tourism affect the environment?

11. What is the role of infrastructure for development of tourism?

12. How else can government encourage tourism?

13. What is the market potential?

14. What steps should be taken before starting tourist development?

15. What is the tendency in tourist development at the present time?

Task 2. Say what you’ve learned from the text about

1. the roles of government for tourism development

2. the ways of promoting tourism

3. the ways of discouraging tourism

4. licensing in tourism

5. different lines of research in tourism

6. the importance of infrastructure in tourism

7. the current tendency in tourism development