- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
Unit VII tourism and transporattion
Step 1 Vocabulary list
tiny - крошечный, очень маленький
freight - фрахт, груз, стоимость перевозки, наем судна для перевозки грузов
to соре (with) - справиться с чем*- л.
to confront - противостоять, столкнуться с проблемами
carrier - транспортное агентство, носильщик
a ferry - переправа, паром
to ply; to ply across - курсировать; курсировать, пересекая какое-либо пространство
schedule - расписание, график, план
to be behind schedule - запаздывать
to be on schedule - точно, вовремя
to schedule - включать в расписание to aim at - стремиться, нацеливаться
affinity - родственность, близость
substantially - в значительной степени
convention - собрание, съезд subject - подлежащий
subject to - при условии
bilateral - двусторонний overcome - победить, преодолеть
Step 2 Introductory text
Affinity group is a group of people with the same purpose or interests travelling to the same destination. An example can be a garden club making a tour of English gardens.
Jumbo jet is a large aircraft with a seating capacity of about 400 passengers. The term most often refers to Boeing 747. Load factor means the number of seats that have been sold on an aircraft. The term also refers to the percentage of seats that must be sold before a flight is profitable.
Car rental agency (or car hire in England) is a service for renting automobiles for short periods of time.
Cruise is a pleasure voyage by ship. It is not part of a regularly scheduled service.
Scheduled airline operates its aircraft on fixed routes at fixed times. In other words, it operates according to a time-table.
Charter plane is an aircraft that has been rented to fly when and where the service is desired.
IT means inclusive tour, a packaged tour that offers transportation, accommodations, and often other inducements. Transportation on most inclusive tours is on the scheduled airlines, although some is by bus and by rail.
ITX fares are tour-basing fares. They are special lower fares offered for sale by the scheduled airlines through tour operators and travel agents.
Step 3 Reading and translation
Tourism and transportation
Transportation is a vital aspect in the total tourist industry because being in a different place from where you live is an essential feature of tourism.
Without the modem high-speed forms of transportation that are available to large numbers of people, tourism would be possible only for a tiny fraction of population. During the 19th century railroads spread across Europe, North America and many other parts of the world. They formed the first successful system of mass transportation, carrying crowds of people to such English seaside resorts as Brighton, Margate and Blackpool.
The tourists on Thomas Cook’s first organised tour in 1841 travelled by railroad.
Steamships were developed at about the same time as railroads, but they were used for the most part on inland waterways. By 1900, they were developed so that they were carrying passengers and freight on all the oceans of the world.
Unfortunately for those people who prefer leisurely travel, both railroads and steamships have lost much of their business in the second half of the 20th century. The automobile has replaced the railroad for most local travels. It offers convenience.
The traveller can depart from his own home and arrive at his destination without transferring luggage or having to cope with any of the other difficulties that would ordinarily confront him. The apparent costs of a trip by automobile are also lower, especially for family groups.
A very large percentage of domestic tourism now takes advantage of the automobile for transportation. In Europe, where the distance from one national board to another may be very short, automobiles are also used extensively for international journeys.
For long-distance travel, the airplane has replaced the railroad and the ship as the principal carrier. The airplane has become so commonplace that we often fail to realise what a recent development in transportation it really is!
The railroads have suffered on short-distance routes as well as on longdistance routes. Motor buses, or coaches as they are called in England, have replaced railroad passenger service on many local routes.
Ships still play an important part in tourism for the purpose of cruising. A cruise is a voyage by ship that is made for pleasure rather than to arrive quickly at a fixed destination. The cruise ship acts as the hotel for the passengers as well as their means of transportation. When the tourists reach a port, they are usually conducted on one-day excursions, but return to the ship to eat and to sleep.
Ships play another part in modem tourism as car ferries. Particularly in Europe, the tourist who wants to have his car with him on a trip can take advantage of car ferries across the English Channel or the Strait of Gibraltar. Car femes even ply across large bodies of water such as the North Sea between England or Scotland and Scandinavia. The city of Dover on the English Channel handles the largest volume of passenger traffic of any port in the UK primarily because of car ferries services.
The airlines are now very prominent in the tourist industry and it is important to remember that there are two kinds of airline operations, scheduled and nonscheduled.
A scheduled airline operates on fixed routes at fixed times according to a time-table that is available to the public.
A nonscheduled airline operates on routes and at times when there is a demand for the service. The nonscheduled airline is, in other words, a charter operation that rents its aircraft. The competition between the two has been very intense.
The scheduled airlines aim their services primarily at business travellers, at people visiting friends and relatives, and at others who travel alone or in small group. A scheduled airline flight is usually filled with strangers going to the same destination.As seating capacity increased with the introduction of newer, larger and faster planes, the airlines were able to offer a percentage of their seats for sale through travel agents or tour operators. They introduced special fares and by means of these special fares, they were able to increase their business substantially. The greatest growth in tourism began with the introduction of these ITX fares, as they are called, in the 1950’s and 1960’s.
IT stands for inclusive tour, a travel package that offers both transportation and accommodations, and often entertainment as well. ITX stands for tour-basing fares. They are offered by scheduled airlines to travel agents or tour operators who sell the package to the general public. Still another important abbreviation in tourism is CIT, charter inclusive tour, one that uses a charter plane for transportation.
The nonscheduled airlines got a start largely as a result of government business. In addition to transporting supplies or military personnel, the nonscheduled airlines chartered (rented) entire flights to groups that were travelling to the same destination - businessmen and their wives attending a convention, for example, members of a music society attending the Festival.
Groups travelling to the same place for a similar purpose are called affinity groups.
Charter inclusive tours were sold at even lower fares than the inclusive tours on the scheduled airlines.
All transportation is subject to regulation by government, but the airlines are among the most completely regulated of all carriers. The routes they can fly, the number of flights and many other matters are controlled by means of bilateral agreements between different countries in the case of international airlines.
The airlines, both scheduled and nonscheduled, must overcome many problems in the future. They need to reduce their operating costs to a level where they can continue to offer fares that will make holiday travel attractive to as many people as possible.
And they have not solved the problem of attracting new passengers. As important as air transportation is for the tourist industry, it is estimated that only about 2 per cent of the world’s population has ever travelled by plane.
Task 1. Find in the text answers to these questions.
Why is transportation a vital aspect in the tourist industry?
How did means of transportation develop?
Why have railroads and ships lost much of their business?
What makes car a very convenient means of transportation?
What mode of transportation has become principal carrier for longdistance travel? Why?
Why do ships play an important part in tourism?
What is ‘cruise’?
What is ‘car ferry’?
What kinds of airline operations does the text describe?
What is the difference between scheduled and non-scheduled airlines?
Why did airlines introduce special fares?
How did this influence their business?
What does IT stand for?
What does ITX mean?
How did nonscheduled airlines start?__^
What is ‘an affinity group’?
How is all transportation regulated?
What problems do the airlines have to solve in future?
Task 2. Sum up what you’ve learned from the text about
the history of transportation development;
the most popular means of transportation today;
the role of airlines for development of tourism;
different kinds of airline operations;
sea transportation in tourism;
special air fare;
government regulation of all transportation;
the problems to be solved in future.
Task 3. Comment on the following issues.
What do you know about the problems of transportation for tourists in Russia?
Do you think there is improvement in the transportation service in this country? Why (not)?
Are there special fares for tourists in Russia? What do you know about them?
What problems are vital for Russian transport companies?
What are the ways of solving these problems?
How is Russian transportation regulated?
Does it confront similar difficulties in attracting new passengers? Why (not)?
What is your view of the future development of means of transportation in Russia?