- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
Task 3. These sentences describe a journey by air. Put them in the correct order by numbering them from one to ten.
[ ] Take off.
[ ] Land and disembark.
[ ] Buy some duty free goods before leaving.
[ ] Have a meal and watch an in-flight movie.
[ ] Fasten your seat belt.
[ ] Go through passport control.
[ ] Get on the plane and find your seat.
[ ] Go to the departure lounge for your gate.
[ ] Pick up your luggage and leave the airport.
[ ] Arrive at the airport and check in.
Task 4. In this conversation a traveller is making a reservation by phone. Put the sentences in the correct order.
Travel Agency
Traveller
[ ] G-OM-E-Z and your credit card?
[ ] G-O-M-E-Z
[ ] Thank you. Г11 put your tickets in the mail today.
[ ] November next year.
[ ] Lite ways travel. Can I help you?
[ ] Marcus Gomez, and...
[ ] Sorry. Could you spell that?
[ ] That sounds fine. Can you reserve a seat in business class for me?
[ ] Certainly. Could I have your name and details of your credit card?
[ ] On the 25th, next Wednesday.
[ ] What is the expiry date?
[ ] In the morning , please. As early as possible.
[ ] Certainly. When would you like to travel?
[ ] Yes. I’d like to book a flight to Berlin.
[ ] In the morning, afternoon or evening?
[ ] Thank you. Good buy.
[ ] Just a moment... There’s a flight at 7.55 a. m.
[ ] VISA, 2985 0988 9456 4521
[ ] Good buy.
Task 5. Render the following text in English.
Зеленый поезд
«Зеленый поезд» - это название туристического маршрута в Сардинию. Железная дорога Сардинии организовала туристическую поездку в вагонах, которые тянет паровоз. Но это название, в более широком смысле, относится ко всем железнодорожным турам, включая и те, которые проводятся и на обычных поездах.
Целый ряд проектов был осуществлен в поддержку тура «зеленый поезд». В этих проектах участвовал Совет по туризму Сардинии, а также Европейский союз, который внес значительные финансовые средства в реставрацию вокзалов и станций вдоль всего маршрута, восстановление железнодорожных веток и железнодорожного музея в Мэнаррато.
Были открыты туристические бюро, предоставляющие необходимую информацию и занимающиеся размещением туристов в гостиницах, а также восстановлением парка старых локомотивов, в результате чего были отреставрированы шесть паровозов и четыре автобуса начала 20 века.
Поездка на этих поездах является, пожалуй, лучшим способом открыть для себя самые прекрасные места в Сардинии. Умеренная скорость позволяет путешественникам лучше увидеть, понять и оценить красоту ландшафта, особенно то, как он меняется на протяжении маршрута. На самом деле, вы не просто едете по местности, а как будто исследуете эту территорию, местами такую дикую и труднодоступную, что добраться туда можно было бы только пешком, да и то затратив массу усилий.
Существуют и другие приятные аспекты путешествия на «зеленом поезде». Небольшая скорость, спокойный очаровательный пейзаж - и подчас реальность превращается в мечту, и желание уйти от безумного режима городской жизни полностью осуществляется.
Unit VIII accommodations and catering
Step 1 Vocabulary list
to vary - меняться, разниться
luxury; luxurious - роскошь; роскошный
vicinity; in the vicinity of; in close vicinity - соседство; поблизости; no соседству
impact - удар, толчок, воздействие
pension - пансион (пенсия , пособие)
heritage - наследство, наследие
franchise - право голоса, привилегия; комм, франшиза (лицензия)
право другой компаний на производство или продажу
to lease; lease - сдавать в аренду; аренда, контракт
lounge; lounge suit - холл, комната для отдыха; пиджачный костюм
condominium - кондоминиум, совладение
joint owners - совладельцы
marina - морской пейзаж, специальный причал для частных лодок и яхт
delicatessen - деликатесы, кулинария, гастрономический магазин
liquer store (АЕ); off-licence (BE) - магазин ликероводочных напитков; магазин, где продают крепкие алкогольные напитки
furthermore - к тому же, кроме того, более того
Step 2 Introductory text
An inn is a place that offers shelter and food, often in rural areas. It was more common before railroads and modem hotels came into existence. The word ‘inn’ now has a quaint old-fashioned sound.
Guest house or tourist home means a small establishment that accommodates travellers. They usually have relatively few rooms.
Motel is a hotel with special facilities for motor vehicles. The word ‘motel’ is made by combining ‘motor’ and ‘hotel’.
Condominium is a building or group of buildings in which a unit can be bought by an individual. The public spaces are owned jointly by all the purchasers of the individual units.
Pension, which is pronounced in French, is another type of accommodation for travellers, especially in Europe. Nowadays, it usually offers bed and breakfast at low prices. In Britain it is traditionally called ‘B&B’ and means a boarding house which offers breakfast.
Caravanning or camping means travelling with one’s own facilities for shelter and often for eating. A caravan or van is a type of vehicle with sleeping space. In camping, the traveller carries a tent or other equipment with him.
Marina is a place at which boats can dock. The marina usually offers electricity, telephones, water, etc so that people can use their boats for accommodations.
Occupancy rate is the percentage of rooms or beds in a hotel that are occupied in a particular period of time.
Franchise means a business operated according to guidelines and standards set down by whoever sells or leases the franchise.
Room Service is a catering service in which food and drink are brought to a guest’s room in a hotel.
Gourmet is a lover of good food. The word is also used as an adjective to describe food of special, very delicious taste, as in the phrase ‘gourmet meal.’
Snack bar means a quick food service.
Casino is a place for gambling. Where gambling is legal, some hotels and motels include casinos. In Las Vegas, for instance, the hotels are really secondary to gambling. They feed, house and entertain the guests, but the real profits come from the casinos.
A few resorts that contain a mixture of several different kinds of accommodations have been built in recent years. Probably the most spectacular example is the Costa Smeralda development, constructed on the Italian Island of Sardinia. It contains hotels of varying price ranges, residential areas, marinas, elabourate recreational facilities, and even some light industry. The syndicate’s own airline flies passengers to the island from Nice and Rome. The Costa Smeralda is the largest and most expensive example in the world of developing not just a resort but an entire resort area. Careful planning included not only the mixture of facilities, but also the architecture and the preservation of the natural landscape.
Step 3 Reading and translation
Accommodations and catering
A wide variety of accommodations is available to the modem tourist. They vary from the guest house or tourist home with one or two rooms to grand luxury hotels with hundreds of rooms.
Before the age of railroads, travellers stayed at inns in the country or in small hotels - most of them family-owned - in the towns and cities. The first hotels with hundreds of rooms were built in the vicinity of railroad terminals to serve the flood of passengers. These new hotels were more impersonal than the old-fashioned family-style inn or hotel.
A feature of Europe is the pension, a small establishment with perhaps ten or twenty guest rooms. Originally, pensions offered not only lodging but also full board, all of the day’s meals for the guest. Nowadays, however, most of them offer only a bed, usually at an inexpensive rate, and a ‘continental breakfast’ of coffee arid rolls.
Many people travel to Europe because of its rich historical and cultural heritage. As a result, many old homes and castles have been converted into small hotels. Many old inns have also been restored to serve people with similar romantic tastes. The major trend in the hotel industry today, however, is toward the large corporate-operated hotel. Many of these hotels might be described as ‘packaged.’
Some of the hotel corporations operate on a franchise basis; that is, the hotel and its operation are designed by the corporation, but the right to run it is sold or leased. The operator then pays a percentage to the parent corporation. His franchise can be withdrawn, however, if he does not maintain the standards that have been established. Large, modem hotels contain not only guest rooms, but many other facilities as well. They usually contain restaurants and cocktail lounges, shops and recreational facilities such as swimming pools or health clubs. Many hotels also have facilities for social functions, conventions and conferences - bathrooms, auditoriums, meeting rooms of different sizes, exhibit areas and the like.
Nowadays, convention facilities are very often included in resort hotels so that people who attend conventions there can combine business with pleasure.
Another development in the hotel business is the motel, a word made up from ‘motor’ and ‘hotel.’ The motel might be described as a place that has accommodations both for automobiles and people. The typical motel is a low structure around which is built a parking lot to enable the guests to park their cars as close as possible to their rooms.
Another trend in resort accommodations is condominium construction. The condominium is a building or group of buildings in which individuals purchase separate units. At the same time they become joint owners of the public facilities of the structure and its grounds and recreational areas. The condominium has become popular because of the desire of many people to own a second home for holidays.
Caravanning and camping reflect another trend in modem tourism, thanks to the automobile. Cars variously called caravans, vans or campers come equipped with sleeping quarters and even stores and refrigerators. They are in effect small mobile homes, or at least hotel rooms. Many people also carry tents and other equipment with which they can set up a temporary home. Facilities are now offered in many resort areas for camping. The operator may rent only space, but he may also provide electricity and telephone service.
A similar kind of arrangement exists for boat owners who wish to use boats for accommodation while they are travelling in them. This involves the marina, a common feature of resort areas on waterways.
The hotel business has its own load factor in the form of the occupancy rate. This is the percentage of rooms or beds that are occupied at a certain point in time or over a period of time. One of the main problems of the hotel business is a high occupancy rate during one season and a very low one during another.
Catering, providing food and drink for guests, has always gone together with accommodations. Food services are a feature of hotels. The typical modem ‘packaged hotel’ includes a restaurant, a cafe shop for quicker and less expensive meals, and a bar or cocktail lounge. Many larger hotels have several restaurants, often featuring different kinds of foods, as well as different prices. Hotels also normally provide room service - food and drink that are brought to the guest’s room. In addition, catering service is usually provided in the hotel’s recreational areas. The poolside bar and snack bar for quick food are normal part of service at a resort hotel.
Restaurants, bars and nightclubs outside the hotels are a standard feature of the resort scene. Indeed, many resorts could not really operate without them. They provide not only catering, but also some kind of entertainment for the tourist who is bored with the limits of hotel life.
Food, in fact, may be one of the reasons why people travel. Many people go out of their way to visit France, for example, because of the gourmet meals that are served there. Similarly, the excellent restaurants of Hong Kong constitute one of its principal tourist attractions. It should also be pointed out that many grocery stores, delicatessens, and liquor stores make money from tourism.
The accommodations and catering service industries employ large numbers of people. At a luxury hotel, there may be as many as two or three employees or every guest room. At a large commercial hotel, there are usually about eight employees for every ten guest rooms. This intensive use of labour is one of the reasons why tourism is so attractive to developing countries.
Furthermore, many of the hotel and restaurant jobs are semiskilled work, so only a small amount of training is necessary to fill them.
Task 1. Find in the text answers to these questions.
What kinds of accommodations are available to modem tourists?
Which of them date back to old times?
What features are typical for European hotels? Why?
What is the major trend of development in the hotel industry today?
What does franchise basis mean?
What facilities do modem hotels contain?
What is a motel?
Why has the condominium become so popular?
What are the attractions of caravanning or camping?
What are arrangements for boat owners?
What is the occupancy rate?
What does the typical ‘packaged hotel’ include?
Why is catering closely connected with hotel business?
What does catering involve?
What are the attractions of food service?
Why is hotel business and catering important for development of national economy?
Task 2. Sum up what you have learned from the text about
different types of accommodation;
the main trends in development of hotel business;
the problems of occupancy rate;
catering as an important part of tourism service;
the employment opportunities hotels and catering provide.
Task 3. Comment on the following issues.
How well is hotel business developed in Russia?
What kinds of accommodations do Russian tourist companies offer? What do you know about the quality of this service?
What is a typical ‘package hotel’ in Russia?
Can you give examples of high class hotels in Russia?
Does the price of accommodation in Russia reflect the quality of the service? Why (not)?
What do you know about catering service in Russia hotels?
Is it similar to that in international hotels?
Do foreign tourists like Russian food?
What Russian food is popular with tourists?
What problems do hotels in Russia face?
How do they cope with these problems?