- •Федеральное агентство по образованию
- •Unit I the tourist industry step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the tourist industry
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •The Domestic Visitor
- •The International Visitor
- •Classification of International Visitors
- •The International Tourist
- •The Excursionist or the Same-Day Visitor
- •Travel Motivation
- •Climate
- •Personal Motives
- •International Tourism Trends
- •Step 6 Test tasks
- •Unit II working in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation careers in tourism
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Step 6 Test tasks
- •Unit III travel agents step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation the retail travel agent
- •Step 4 Vocabulary practice Two-Part Verbs
- •Step 5 Developing reading skills
- •Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- •Step 6 Test tasks
- •Unit IV tour operators step I Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tour operators
- •Step 4 Vocabulary practice
- •Hotel contracting
- •When the welcome is frosty
- •Step 5 Developing reading skills
- •Tour guides
- •Step 6 Test tasks
- •Unit V tourist promotion step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation tourist promotion
- •Step 4 Vocabulary practice
- •Step 5 Developing reading skills
- •Promotional tools
- •Brochures
- •Main Target Markets
- •Making Brochure Work
- •Copywriting
- •Grab Attention by Direct Addressing
- •Some Copywriting Hints
- •Step 6 Test tasks
- •Unit VI tourist attractions and entertainment
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourist attractions and entertainment
- •Step 4 Vocabulary practice
- •Compound Nouns
- •Step 5 Developing reading skills
- •How disney does it
- •Unit VII tourism and transporattion
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Tourism and transportation
- •Step 4 Vocabulary practice
- •Sail away
- •Imagine that you recently accompanied a group
- •4.1 Put the words in the right order to make correct sentences.
- •4.2. Put the underlined words into the correct order.
- •4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- •Step 5 Developing reading skills
- •Air transport and tourism
- •Cost Structures of Airline Companies
- •Direct Operating Costs
- •Indirect Operating Cost
- •General and Administration Costs
- •Labour Costs
- •International tourism development: problems of equipment and infrastructure
- •Ground and Station Equipment and Hospitality Services
- •Air Fare Tariffs
- •Step 6 Test tasks
- •Unit VIII accommodations and catering
- •Step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation
- •Accommodations and catering
- •Step 4 Foodservice
- •Step 5 Vocabulary practice
- •Adjectives and Word Order
- •Step 6 Developing reading skills the hotel trade in the world
- •Hotel Consortia
- •Integrated Hotel Chains
- •Hotel Franchising
- •Tourism lodgings
- •Second Homes Wholly Owned by Tourists
- •Second Homes with Shared Collective Services
- •Timeshare
- •Furnished Rented Accommodation
- •Seasonally Rented Furnished Accommodation
- •Cottages and Farmhouse Accommodation
- •Guest Lodgings
- •Social Accommodation
- •Restaurant Chains
- •Step 7 Test tasks
- •Unit IX regulation, research and development in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation regulation, research and development in tourism
- •Step 4 Vocabulary practice british and american usage
- •Step 5 Developing reading skills
- •When the heat is on
- •Overseas markets
- •External Influences on International Travel to Britain
- •Step 6 Test tasks
- •Unit X environmental tourism step 1 Vocabulary list
- •Step 2 Introduction
- •Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- •Step 4 Vocabulary practice - Reporting verbs
- •Step 5 Developing reading skills
- •Does tourism ruin everything that it touches?
- •A Brief History of Tourism
- •Tourism Today
- •The Future of Tourism
- •Step 6 Test tasks
- •Unit XI business travel step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation business travel
- •Step 4 Vocabulary practice
- •4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- •4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- •4.3. Use the expressions from 4.2 (above) in the sentences.
- •4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- •5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- •5.2. Link the adjectives with the nouns to complete the definitions below
- •Step 5 Developing reading skills
- •Travellers’ tips
- •4.1. Choose a title for the article:
- •4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- •Step 6 Test tasks
- •The international executive lounge club
- •Unit XII customer relations in tourism step 1 Vocabulary list
- •Step 2 Introductory text
- •Step 3 Reading and translation customer relations in tourism
- •Step 4 Vocabulary practice
- •An unfortunate incident at ridgeway tours
- •Step 5 Developing reading skills handling a complaint
- •5.1. When It Pays to Complain
- •5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- •Step 6 Test tasks
- •Турфирма с грязными руками
- •Ленивого «кинуть» легко
- •Готовьте компромат
- •Contents
Step 2 Introduction
differences in British and American usage. Give Russian equivalents.
AMERICAN autos trash garbage (on) vacation ecotourists flicking off hiking trails on the house room and board |
BRITISH cars rubbish litter (on) holiday green tourists turning off walking paths free (of charge) room and meals |
Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
Guests at the Waldhaus Am See in St. Moritz bring more than baggage to the 36-room hotel. With manager Claudio Bemasconi’s encouragement, each week in summer they collect loads of trash they’ve found in the Swiss mountains.
The visitor who brings in the most litter gets room and board for a week on the house. The record is 19 kilograms, mostly cans, collected by two Swiss women on vacation last August.
‘They said they worked so hard they were going to need another holiday,’ Bemasconi laughs.
The hotel’s two-year-old campaign is meant to encourage visitors to protect the Alpine environment. But Bemasconi and tourist officials throughout the Alps know that responsible, or ‘soft’ tourism requires more than picking up litter.
Successful ecotourists, they say, must start with careful planning - finding leisure activities and transportation that go easy on the environment and searching out resorts that promote active preservation of the Alps. Once the traveller has arrived, moreover, he or she must strive to conserve energy, avoid endangered species and purchase local products, generally produced by mountain farmers who sustain the fragile landscape of the Alps.
One approach to soft tourism is scheduling a trip between seasons. Staggering of holiday schedules helps reduce the choking, noisy traffic that tops the list of environmental concerns in most Alpine regions. Alpine resorts generally boom during the height of winter, when hotels are filled to 100 per cent of capacity.
Another important way to mitigate the environmental assault from autos is to take public transportation whenever possible.
In some areas, like Zermatt, Switzerland, local transport is an attraction in itself. In Zermatt, a mountain community 1,620 meters high, cars are forbidden. In their place, a fleet of five electric buses carries skiers to lifts (the fare about $1.40).
Hotels ferry luggage on some 380 smaller electric vehicles. The payoff for the environment is low pollution and energy demand, and blissful quiet. The environmental ethic should continue inside the hotel.
Responsible tourists should reduce their own demand for energy whenever possible by flicking off unnecessary lights, by turning down heat, and by finding out how often the hotel changes sheets and towels, and letting the concierge know if they can get by with the same laundry for a longer period of time.
Tourists who visit local shops can try to buy items with minimal wrapping that will add less trash to overloaded waste systems. They can also purchase locally made products when possible. Goods made nearby require less energy to transport, and their sale supports the Alpine economy.
Finally, ecotourists should take their environmental ethic onto the ski slopes and hiking trails of the Alps.
It is important to avoid straying from marked paths or ski runs unless a local guide is present. Snow protects plants and animals through the winter and skis can slash the blanket that enables them to survive.
The future of the Alpine ecosystem depends on the behavior of the millions of tourists each year who enjoy the beauty and grandeur of the Alps. Damage done by the unthinking tourist can be irreversible, and in some parts of the Alps, trash thrown to the side of the trail will be preserved for decades in a deep freeze.
But if everyone cooperates, the payoff will be rewarding vacations in the lush Alpine environment for generations to come.
Task 1. Find in the text answers to the questions.
How did one Swiss hotel help protect the environment?
What does ‘soft’ tourism require?
What should successful ecotourist start with?
How do responsible tourists sustain the fragile landscape of the Alps?
What is another approach to soft tourism?
Why is staggering of holiday schedules so vital in most Alpine regions?
Are there any other ways to mitigate the environmental assault from cars?
How should the environmental ethic continue inside the hotel?
What shopping principles should ecotourists follow?
How can ecotourists protect the environment on the ski slopes and hiking trails of the Alps?
What does the future of the Alpine ecosystem depend on?
Why is damage done to the nature irreversible?
What is the payoff for everyone who takes care of the environment?
Task 2. Say what you 9ve learned from the text about
at least ten ways of being a good ‘ecotourist’;
‘soft’ tourism (or Green Tourism) principles;
the roles of local community in protecting the future environment of the Alpine ecosystem.
Task 3. Study the information chart and discuss the environmental issues concerning the Alps’ ecosystem.
Black Alps? |
Green Alps? |
100 million people visit the Alps each year; — they spend $52 billion in the region but none of the money is used to protect the Alps; — 41,000 ski lifts harm the environment. Forests and rivers are damaged by salt and sewage (human waste); — the environment is polluted by gases from private cars; — the destruction of the forests leads to avalanches and land-slides (falling land and rocks); — A German survey found that58, per cent of tourists noticed damage tojhe Alps (such as dead trees and erosion). |
All EC countries have signed an agreement to protect the Alps; — the Swiss want a law which ‘makes the polluter pay’; — Swiss tourist offices now give visitors a booklet on how to be good ‘ecotourists’; — Clarins, the French cosmetic firm, has created a butterfly sanctuary in the Alps. (There is already one for alpine birds); — Suchard chocolates are paying for alpine tree re-plantation; ‘Green’ charities are training local people in traditional alpine jobs, from carpentry to building mountain chalets.
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The Alps are Europe’s largest ecosystem, shared by 12 million people.
What laws are needed to protect them? What harm are tourists doing to them? What guidelines could be used to treat them better?
Who should pay to protect the Alps?
the EC?
national governments?
local people?
visitors?
the polluters?
Give reasons for your answer.
Are tourists starting to think about environmental tourism in Russia? How and where? If not, why not?