- •Л. И. Воскресенская, э. Г. Беззатеева
- •Business issues
- •Проблемы бизнеса
- •Учебное пособие по деловому английскому языку для студентов экономических специальностей
- •Contents
- •Введение
- •Глава IV состоит из 2 разделов и касается таких понятий, как спрос и предложение, здесь же дается определение такого понятия как равновесная цена.
- •Part I. Business
- •III. Read the following verbs and verbal phrases and pay attention to the prepositions used after them
- •IV. Listen, read and translate the text management
- •Grammar practice
- •IX. Translate the following sentences into English
- •X. Answer the questions about the text
- •XI. Find in the dictionary the definitions of the synonyms with the meaning of «управлять, руководить»
- •XII. Read the text and divide it into some meaningful parts, giving the proper title to each of them general concept on management
- •XIII. Write a summary of the text
- •XV. Work in groups of two or three, talk about management
- •Chapter 2. Marketing
- •Grammar practice
- •VIII. Translate the following sentences into English
- •IX. Answer the questions about the text
- •X. Find in the dictionary the definitions of the synonyms with the meaning of «прибыль, доход»
- •XI. Read the text and divide it into some meaningful parts, giving the proper title to each of them
- •XII. Write a summary of the text
- •Speaking
- •XIII. Practice talking about the following situations
- •XIV. Work in pairs of two or three and talk about marketing
- •Chapter 3. Types of enterprises
- •Grammar practice
- •VIII. Translate the following sentences into English
- •IX. Answer the questions to the text
- •X. Find in the dictionary the definition of the synonyms with the meaning of:
- •XI. Read the text and divide it into some meaningful parts giving the proper title to each of them which is better – to buy an existing firm or start
- •XII. Write a summary of the text
- •IV. Define the part of speech of the following words
- •V. Make nouns of these verbs
- •VI. Listen, read and translate the text sole proprietor
- •Grammar practice
- •X. Match the synonyms
- •XI. Match the antonyms
- •XII. Make up antonyms of the words given using proper prefixes
- •XIV. Make up sentences using the following words
- •XVI. Put questions to the words in italics
- •XVII. Put the verbs in brackets into the correct form
- •XVIII. Answer the following questions
- •XIX. Read and translate the text and define the advantages and drawbacks of the business organization in question partnership
- •XX. Make up a summary of the text.
- •III. Listen, read and translate the text joint stock company
- •Grammar practice
- •VIII. Write down 6 – 7 questions to the text above.
- •III. Read the following verbs and verbal phrases and pay attention to the prepositions used after them
- •Initial representation
- •Further discussions
- •Choice of partners
- •Local management
- •Partnership
- •Financial considerations
- •Legal and other fees
- •Grammar practice
- •IX. Translate the following sentences into English
- •X. Answer the questions about the text
- •XI. Find in the dictionary the definitions of the synonyms with the meaning of «заем»
- •XII. Read the text and divide it into some meaningful parts, giving the proper title to each of them transfer of technology
- •XIII. Write a summary of the text
- •XIV. Reproduce the main text using the words given in Exercises I, II, III.
- •XV. Practice talking about the following situations
- •XVI. Work in groups of two or three, talk about joint venture activity
- •Section 3.5. Business planning key vocabulary
- •I. Remember the correct pronunciation of these words
- •II. Learn the following English terms and their Russian equivalents. Give your own sentences with them
- •III. Remember the following word combinations
- •IV. Listen, read and translate the text business planning
- •Grammar practice
- •X. Translate the following sentences into English
- •XI. Answer the questions about the text
- •XII. Find in the dictionary the definitions of the synonyms with the meaning of «расход, издержки»
- •XIII. Read the text and divide it into some meaningful parts, giving the proper title to each of them the stages of a business
- •XIV. Write a summary of the text according to the following plan
- •Speaking
- •XV. Reproduce the main text using the words given in exercises I, II, III.
- •XVI. Practice talking about
- •Chapter 4. Banks and money section 4.1. Money key vocabulary
- •I. Remember the correct pronunciation of these words
- •II. Read and translate the following groups of words
- •III. Remember the words and word combinations given
- •IV. Define the part of speech
- •V. Make nouns of the following verbs
- •VI. Listen, read and translate the text money and its functions
- •The functions of money
- •Grammar practice
- •XIII. Match the synonyms
- •XIV. Find antonyms among the words below
- •XV. Translate the word combinations given from Russian into English
- •XVI. Make up sentences using the following groups of words
- •XVII. Fill in the gaps with proper prepositions
- •XVIII. Make questions to the words in italics
- •XIX. Fill in the gaps using the verbs given in brackets
- •Speaking
- •XXIII. Work in pairs
- •XXIV. Discuss in groups advantages and drawbacks of different forms of money.
- •III. Read the following verbal phrases and pay attention to the prepositions used after them
- •IV. Listen, read and translate the text the commercial banks
- •Grammar practice
- •IX. Translate the following sentences into English
- •X. Answer the questions about the text
- •The foreign exchange market
- •XIV. Write a summary of the text
- •XV. Practice talking about the following situations
- •XVI. Work in groups of two or three, talk about banking and payment
- •Section 4.3. Inflation
- •IV. Define the part of speech of the following words
- •V. Make nouns of the following verbs
- •VI. Listen, read and translate the text types of inflation
- •Grammar practice
- •XII. Match the synonyms
- •XIX. Put question to the words in italics
- •XX. Fill in the blanks using the necessary forms of the verbs given in brackets
- •Speaking
- •XXIV. Work in pairs
- •Grammar practice
- •X. Translate the following sentences into English
- •XI. Answer the questions about the text
- •XII. Find in the dictionary the definitions of the following synonyms with the meaning of «показ; демонстрация»
- •XIII. Read the text and divide it into some meaningful parts giving the proper title to each of them rules and regulations
- •XIV. Write a summary of the text with to the following phrases
- •Speaking
- •XV. Reproduce the main text, using the words given in exercises I, II, III.
- •XVI. Practice talking about the folloving situations
- •XVII. Work in groups of two or three, talk about your firm's participation in the exhibition, using the information about conditions of participation
- •Chapter 6. Business contacts
- •Grammar practice
- •XI. Translate the following sentences into English
- •XII. Answer the questions about the text
- •XV. Write a summary of the text with the following phrases
- •Speaking
- •XVI. Reproduce the main text, using the words given in exercises I, II, III.
- •XVII. Work in groups of two or three, talk about business matters
- •XVIII. Practice talking about:
- •Languge practice
- •V. Look through the text to find English equivalents of the following terms and give your sentences with them
- •VI. Find in the text the sentences that correspond to the following statements
- •VII. Translate the following sentences into English
- •VIII. Answer these questions about the text
- •IX. Find in the dictionary the definitions of the synonyms with the meaning of
- •X. Read the text and divide it into some meaningful parts, giving the proper title to each of them
- •Articles
- •XI. Write a summary of the text
- •Speaking
- •XII. Reproduce the main text, using the words given in exercises I, II, III.
- •XIII. Work in groups of two or three, talk about contracts and agreements
- •XIV. Practise talking about:
- •III. Listen, read and translate the text business letter
- •IV. Find in the text some sentences in the Active Voice, copy them into your exercise books, give simple grammar analysis of these sentences.
- •IX. Answer the questions about the text
- •X. Study the contents of business letters
- •XI. Find in the dictionary the definitions of the synonyms with the meaning of «удобство»
- •XII. Read the text, divide it into some meaningful parts giving the proper title to each of them
- •XIII. Write a summary of the text
- •XIV. Read and learn the registration form, the application for accommodation, the layout of the letter, the order form for catalogue and some samples of letters Registration Form
- •Accommodation
- •The layout of the letter
- •The Samples of Letter
- •2. Text of entry 2. Текст
- •XVI. Write the letters using the samples given in exercise хv
- •Speaking
- •II. Read and translate the following words
- •Grammar practice
- •XIII. Fill in the gaps with the verbs given in brackets
- •XIV. Response on the following
- •XV. Make up questions to the following sentences
- •XVI. Translate from Russian into English
- •XVII. Write an abstract of the text
- •III. Listen, read and translate the text scarcity and choice
- •Grammar practice
- •XI. Join the sentence halves below
- •XII. Answer the question below
- •XIII. Translate from Russian into English
- •XIV. Write an abstract of the text
- •II. Read and translate the following words
- •Grammar practice
- •XVI. Fill in the blanks with the correct forms of the verbs given in brackets
- •XVII. Answer the questions
- •XVIII. Translate from Russian into English
- •Speaking
- •II. Translate and remember the following word combinations
- •Grammar practice
- •IX. Answer the questions
- •X. Translate from Russian into English
- •Speaking
- •III. Find the English equivalents to the following word expressions
- •IV. Listen, read and translate the text what is macroeconomics?
- •Grammar practice
- •Speaking
- •II. Find the equivalents to the following word combinations
- •III. Give the English for the following
- •IV. Listen, read and translate the text microeconomics
- •Grammar practice
- •XII. Match the terms and their definitions
- •XIII. Answer the following questions for general understanding
- •XIV. Translate into Russian
- •XV. Translate from Russian into English
- •XVI. Writing a summary is a useful activity to prepare for any oral task such as retelling or discussion.
- •Grammar practice
- •XI. Translate into Russian
- •XII. Translate from Russian into English
- •II. Read and translate the groups of words given
- •The demand for and the supply of chocolate
- •Grammar practice
- •XI. Make up questions to the following sentences
- •XII. Answer the following questions for general understanding
- •XIII. Read each statement given and decide which of the following is not true
- •XIV. Translate from Russian into English
- •XV. Look through the text once again and write a summary of this text
- •Speaking
- •XVI. Work in small groups. Think about examples of storable commodities, decide whether it is necessary in some economies to stock them and present your ideas to the class
- •XVII. Work in pairs. Read the information given below and think of and discuss the examples of the Giffen and the Veblen effects
- •XVIII. Make a brief report on the subject: «Demand and supply,and the Market»
- •II. Match each expression with its meaning
- •III. Read and translate the groups of words
- •IV. Translate the word combinations from Russian into English
- •V. Listen, read and translate the text the limiting cases of market structure
- •Grammar practice
- •X. Read each statement below and decide which of the following is not true
- •XI. Make up questions to the following sentences
- •XII. Answer the following questions
- •XIII. Translate from Russian into English
- •XIV. Write a summary to the text above
- •II. Translate the word combinations from English into Russian
- •Grammar practice
- •XII. Join the halves of the sentences below
- •XIII. Make up questions to the following sentences
- •XIV. Answer the following questions
- •XV. Translate from Russian into English
- •Speaking
- •Grammar practice
- •X. Fill in the gaps with the verbs given in brackets
- •XI. Answer the following questions
- •XII. Translate from Russian into English
- •Speaking
- •II Guess the meaning of the following word combinations from the text
- •III. Give English for the following
- •IV. Listen, read and translate the text oligopoly
- •Grammar practice
- •Exercises
- •I. Open the brackets using the verbs in one of the following tenses: the Present Continuous, Present Simple, Past Simple or Future Simple
- •II. Open the brackets using the verbs in one of the following tenses: the Present Continuous, Present Simple, Past Indefinite or Future Simple
- •III. Open the brackets using the verbs in one of the following tenses: the Present Continuous or Past Continuous
- •IV. Open the brackets using the verbs in one of the following tenses: the Past Simple or Past Continuous
- •V. Open the brackets using the verbs in one of the following tenses: the Present, Past, Future Simple, Present, Past Continuous
- •VI. Open the brackets using the verbs in the following tenses: the Past Simple or Present Perfect
- •VII. Open the brackets using the verbs in the following tenses: the Past Simple or Present Perfect
- •VIII. Open the brackets using the verbs in the following tenses: the Past Simple or Past Perfect
- •IX. Open the brackets using the verbs in one of the following tenses: the Past Simple, Past Continuous or Past Perfect
- •X. Open the brackets using the verbs in one of the following tenses: the Present Perfect, Past Simple, Past Continuous or Past Perfect
- •XI. Put the verbs in brackets into the Present, Past or Future Perfect Continuous Tense
- •XII. Form the questions with the question word given
- •XIII. Translate into English
- •Section 1.2. The passive voice
- •Exercises
- •I. Answer the following questions
- •II. Transform the sentences from Active into Passive
- •III. Fill in each blank with the necessary form of the verb in the Passive Voice
- •IV. Put questions to the words given in bold type
- •V. Translate the following sentences into Russian
- •VI. Translate into English
- •VII. Put the verbs in brackets into the correct tense-form
- •VIII. Transfer the verbs in brackets into the correct tense form
- •IX. Translate from Russian into English
- •X. Translate into Russian
- •Complex Subject
- •Exercises
- •I. Translate from English into Russian
- •II. Translate from Russian into English using Complex Object where necessary
- •III. Translate from Russian into English using Complex Object
- •IV. Translate from English into Russian and underline Complex Object
- •V. Transfer complex sentences into simple ones using Complex Subject and translate them
- •VI. Translate into Russian
- •VII. Translate sentences using Complex Subject
- •Participle constructions
- •Exercises
- •V. Translate into English using the Objective Participial Construction
- •VI. Translate into Russian paying attention to the Absolute Participle Construction
- •VII. Translate into Russian, define the form and the function of the Participle
- •VIII. Translate into English
- •IX. Translate into Russian keeping the rule of translation of the Absolute Participle Construction
- •Complex gerund construction
- •I. Transfer the verb in brackets into the form of Gerund using the corresponding preposition
- •II. Change the subordinate clauses with the Gerund using the corresponding preposition where necessary
- •III. Translate into English using the Gerund
- •IV. Transfer subordinate clauses into the complex Gerund Constructions using the corresponding preposition
- •V. Translate into English with the help of the corresponding preposition
- •Tests tests to part I test I (chapters 1 – 3)
- •1. Упорядочение
- •2. Соответствие
- •3. Поле ввода
- •4. Заполнить пропуски. Завершите следующие фразы подходящим высказыванием:
- •5. Несколько полей ввода (вопрос – ответ)
- •Test II (chapters 4 – 8)
- •1. Упорядочение (распределение синонимов по группам)
- •2. Соответствие
- •3. Поле ввода
- •4. Заполнить пропуски. Завершите следующие фразы подходящим высказыванием:
- •5. Несколько полей ввода (вопрос – ответ)
- •Tests to part II test I (chapters 1 – 3)
- •1. Упорядочение по группам (объедините в группы слова близкие по значению по разделам a, b, c, d, e)
- •2. Соответствие в парах: соотнести английский вариант с русским
- •3. Поле ввода
- •4. Дайте развернутый ответ по ситуации
- •Test II (chapters 4 – 5)
- •1. Упорядочение: расположить по группам (объедините в группы слова близкие по значению: a, b, c, d, e)
- •2. Соответствие в парах: соотнести английский вариант с русским
- •3. Поле ввода
- •4. Найдите область на рисунке
- •5. Дайте развернутый ответ по ситуации
- •Answer keys to tests
- •Библиографический список
X. Translate the following sentences into English
Ярмарка – это периодически устраиваемый съезд торговых и промышленных организаций, коммерсантов, промышленников, главным образом для оптовой продажи и закупки товаров по выставленным образцам.
Система продвижения товара представляет собой различные формы сообщений, даваемых фирмой для убеждения покупателей или напоминания о своих товарах, услугах, идеях.
Реклама – это информация о товарах, услугах и т. д. с целью оповещения потребителей и создания спроса на эти товары и услуги.
Оптовая торговля заключается в покупке и продаже товаров или услуг большими партиями с целью перепродажи.
5. Потребительские товары – это товары и услуги, предназначенные для конечного потребления, для личного, семейного или домашнего пользования.
XI. Answer the questions about the text
What is the purpose of fairs and exhibitions?
What is the role of fairs and exhibitions in promoting goods?
3. What types of fairs may be?
4. In what cities were British goods represented?
5. What are so-called "British weeks"?
XII. Find in the dictionary the definitions of the following synonyms with the meaning of «показ; демонстрация»
Demonstration, display, showing, exhibition.
XIII. Read the text and divide it into some meaningful parts giving the proper title to each of them rules and regulations
A. Exhibitions and Registrants (hereinafter also referred to as Applicants) shall be bound by the conditions, rules and regulations set forth in this agreement and any changes must be made in writing and signed by an authorized official of INTERNATIONAL TFADE AND EXHIBITIONS (JV) LTD (hereinafter referred to as (ITЕ) who shall have full power to interpret and to make or amend these rules, provided that such amendments and additions do not operate to diminish the rights reserved for the Exhibitor/Registrant under this contract/application, and shall not operate to increase liabilities of its Sponsors, Agents or Employees.
B. No exhibitor shall be permitted to exhibit unless he has paid prior to the exhibition all of the fees agreed to on the reverse side.
С. Exhibitors are expected to comply with any building regulations and any and all Government rules and regulations.
D. Rights of an exhibitor shall not be assignable to any other firm or person and no exhibitor may assign his space, or sublet the whole or any part of the space contracted for. An exhibitor has no right to occupy any particular space, although these requirements will be taken into account when it comes to allocating space.
E. Exhibit shall not obstruct the view of adjoining exhibit nor be operated in any manner objectionable to other exhibitors. All lighting within the exhibit must be arranged and operated so as not to be distracting to adjacent exhibits. Phonographs, radios or other sound devices operated in a manner objectionable to the Exhibit committee shall be prohibited.
F. Exhibitor shall not permit raffles, donations or other promotional measures that require members or guests to be present at a specified location and time, and all unusual promotional plans must be approved by the Exhibit Committee.
G. Attendance hours shall be controlled solely by the Exhibit Committee who will specify hours etc., and admission shall be by ticket or badge, and identification badges shall not be transferable.
H. No exhibitor will be allowed to remove his exhibit from the Exposition floor, prior, to the official termination of the Exhibition, and the Exhibitor shall have an authorized representative present at the Exposition throughout all exhibit periods and during the installation and dismantling of his exhibit.
I. The Exhibit committee, Sponsors, ITE, its Employees or Agents are not responsible for any loss, theft or damage by fire or injury of any nature to any person or article. Reputable watchmen will be on duty day and night, but the Exhibit Committee, while taking precautions against loss, will not guarantee against in and it is hereby expressly released from any liabilities for injury or damage therefrom. The Exhibitor is urged to adequately insure the exhibits, other equipment for which they are responsible and personal effects.
J. The publisher of the Catalogue, the Exhibit Committee, Sponsors, ITE, its Agents or Employees will not be responsible for any errors or omissions on copy prepared and submitted by the Advertiser or Exhibitor.
K. The execution of the Application and its receipt by ITE is deemed conclusive evidence of the Applicant's agreement to pay the full fees due from that moment. The application is non-cancellable by the Applicant. Applicant further acknowledges that ITE, having incurred expenses as a result of the contract/application, is not required to refund any of the fees agreed to on the reverse side and that ITЕ is also entitled to any unpaid amounts that may be owing by the Applicant to ITE.
L. The Exhibit Committee, Sponsors, ITE, its Agents or Employees shall not be liable for loss, damage or delay resulting from acts of war, civil commotion, strikes or lock-outs intervention or regulation, military activity or any other circumstances which shall make it impossible or inadvisable for the Exhibit Committee to hold the Exhibition/Conference at the time and place provided, and the Exhibit Committee reserves the right to re-schedule the exposition at another date and/or at an alternative site. Furthermore, ITE, will not be responsible and will be held harmless should any conflicts or misinterpretations arise with the host country, its sponsors, agents or other bodies regarding any and all aspects of the Exhibition which may affect the Exhibitors. The said Exhibitor acknowledges that ITE have sustained damages and losses as a result of the foregoing, as well, and shall and does hereby waive all claims for damages or compensation. The sums paid to ITE as fees or otherwise to connection with the Exhibition shall remain the property of ITE.
M. The Exhibit Committee is not responsible to assist the Exhibitor in obtaining passport and visa, for entrance into the country where the exposition is to be held. The fact that the Exhibitor is unsuccessful in obtaining these document from the necessary government authorities will not constitute a basis for cancellation of this contract/application and if is clearly understood that no refunds whatsoever will be made. The Exhibitor, however, may substitute another party or company who meets the entry and government formalities necessary for entry into the country where the exposition is to be held. Such substitution shall be the sole responsibility of the contracting exhibitor.
N. The Exhibit Committee, Sponsors. ITE, its Agents or Employees are not responsible for any loss, damage or delay incurred in freight shipments (transport, handling and clearing) into and out of the country in which the Exposition is held. Exhibitors are urged to adequately insure all shipments.
O. The Exhibit Committee is not responsible for any loss due to cancellation, abandonment, postponement or curtailment in whole or in part of the Exhibition/Conference for causes outside its control. Exhibitor is recommended to adequately insure their participation expenses in. case of such cancellation etc.
P. Exhibitor expressly acknowledges that no representations – whether oral or in writing – expressed or implied – have been made concerning the amount of business to be gained from the exhibit, its success or that ITE, or any of their subsidiaries or affiliates, employees or other entities allied with them have made any guarantee or assurances concerning the exhibition. Exhibitor further acknowledges that this document constitutes the entire agreement and the binding rules and regulations existing between the parties, and that he has been given no oral changes in this agreement.
Q. This agreement shall be governed by and construed according to English Law. Any disputes between the parties under this Agreement are hereby submitted to the jurisdiction of the English Courts.