- •V. I. Bykanova t. V. Prokhorova
- •Unit 1 Meetings and Greetings business words in action
- •Episode one
- •International Trade Seminar
- •Dmitry Volkov took out a seminar program and read:
- •Social events
- •Meetings and Greetings business vocabulary
- •International Trade Seminar. Review
- •Business etiquette Порядок представлений и знакомств
- •Business documents
- •Invitation - приглашение
- •Growing Your Small Business with an e-business Solution
- •The Sutton Place Hotel, Toronto: 7:45 am - 9:00 am
- •Enlarge your business vocabulary
- •Modern business usage Jargon
- •Importing and Exporting: Starting a Business
- •1. Why are you thinking of launching a business?
- •Business vocabulary
- •Business facts and figures Do you know that
- •On business in russian
- •Making information work Test yourself
- •Answer Key
- •Notes on english grammar
- •Unit 2 New Business Partners business words in action
- •Episode two international Business
- •Business vocabulary
- •International Business. Review
- •Вusinе etiquette Визитная Карточка
- •Business documents Business card Inquiry
- •1450 Don Mills Road, Ontario m3b 3r5, Canada Tel: (416) 445-6641 Fax: (416) 445-1215
- •Inquiry 1
- •Inquiry 2
- •Modern business usage Jargon
- •Business reading Importing and Exporting: Finding а Business Partner
- •Business facts and figures Do you know that
- •On business in russian
- •Making information work Test yourself
- •Notes on english grammar
- •Unit з Business Organizations business words in action
- •Episode three. We Are Partners
- •Modern business usage
- •Business reading
- •Importing and Exporting: Are You Right for the Business?
- •Business facts and figures Do you know that
- •Making information work Test yourself
- •1) Бизнес 2) основать дело 3) услуга 4) подчиненный
- •5) Социальная ответственность 6) гибкость 7) чувство перспективы
- •Unit 4 Employers and Employees business wоrds in action
- •Employers and Employees episode four
- •Interview
- •Business vocabulary
- •Business documents Advertisement. Offer of employment
- •Modern business usage Jargon
- •Business vocabulary
- •Business facts and figures Do you know that
- •Unit 5 Who is who in а company business words in action
- •Episode five First day at Dynateam innovations
- •Modern business usage Jargon
- •Importing and Exporting:
- •Facts and figures Do you know that
- •On вusiness in russian
- •Notes on english grammar
- •Episode six а Call to saint-Petersburg
- •Business etiquette
- •Business documents Press release
- •Modern business usage Jargon
- •Business reading Importing and Exporting: Overseas Cellular Solutions
- •Business vocabulary
- •On business 1n russian
- •Making information work Test yourself
- •If you don't give him good bonuses, he won't take the job
- •Business words in action
- •Episode seven а Meeting at Pulkovo International Airport
- •Business vocabulary
- •Business etiquette
- •Business documents Hotels and tickets reservations Miscellaneous correspondence: hotel and tickets reservations
- •Modern business usage Jargon
- •Business reading
- •Importing and Exporting: This 1s Your Pilot Speaking
- •Facts and figures Do you know that
- •Test yourself. Маке information work
- •Notes on english grammar
- •Unit 8 Hotels and Entertainment's вusiness words in action
- •Episode eight. Part 11 At the Theatre
- •Business reading
- •Вusiness vocabulary
- •Facts and figures Do you know that
- •On business 1n rusSlAn
- •Making information work Test yourself
- •Unit 9 Negotiations business words in action
- •Business etiquette
- •Business documents Offer
- •Business vocabulary
- •Facts and figures. Do you know that
- •On business 1n russian
- •Test yourself.
- •Unit 10 Promotion business words in action
- •Episode ten Visiting а New Outlet
- •Vitalу: Here we are! John, the yellow building across the street is the company's new shop.
- •Visiting New Outlet. Review
- •Business etiquette
- •Business reading Importing and Exporting: How to Make Meetings Work?
- •Facts and figures Do you know that
- •On business 1n russian
- •Making information work Test Yourself
- •Unit 11 Price and Payment.
- •Episode eleven How much does it cost?
- •Business documents Commercial and transportation documents Request for payment Request for on extension
- •Modern business usage Jargon
- •Business reading Importing and Exporting: Methods of Payment
- •On business 1n russian
- •Making information work
- •In cost between transport by train- сколько отличается стоимость
- •Episode twelve Shipping Briefs
- •Business vocabulary
- •Modern business usage Jargon
- •Business reading
- •Importing - Exporting: Shipping Terms
- •Facts and figures Do you know that
- •On business 1n russian
- •Unit 13 Order and Complaint business words in action
- •Business vocabulary
- •Business reading Great tips to making the break
- •Facts and figures Do you know that
- •Маке information work Test yourself
- •Notes on english grammar Наречия (Adverbs) Oбpaзoвaниe нapeчий
- •Степени сравнения наречий (Comparison of adverbs)
Unit 10 Promotion business words in action
Трудно представить современную жизнь без рекламы. В зависимости от потребностей и финансовых возможностей компании используют различные виды рекламы.
Advertising Реклама, рекламное дело, рекламирование
Audio ~ Аудио ~
Consumer ~ Реклама потребительских товаров
Display ~ Витринно-выставочная реклама
Industrial ~ Промышленная ~
Mail order ~ Реклама, призывающая заказывать
товары no почте
Newspaper ~ Газетная реклама
Outdoor ~ Уличная ~
Press ~ Реклама в прессе
Television ~ Телевизионная реклама
Trade ~ Реклама в коммерческих изданиях
Рекламные объявления, публикуемые в прессе, могут быть охарактеризованы следующим образом:
Advertisement = advert = аd Рекламное объявление
Black-and-white ~ Черно-белая реклама
Classified ~ Рубричная ~
Color ~ Цветная ~
Free ~ Бесплатная ~
Front page ~ Реклама на титульном листе
Full page ~ ~ на всей полосе
Two-page ~ ~ на две страницы
Существует целая индустрия рекламы (advertising industry). Рекламным делом запираются:
Advertising agency Рекламное агентство
Advertising agent Агент по рекламе
Advertising department Отдел рекламы
Advertising expert (people) Специалист (специалисты) по рекламе
Copywriter Автор рекламных текстов
Беседуя с деловыми партнерами о рекламе, вы можете использовать следующие высказывания:
1 think we should Я думаю, нам следует
а) allocate more money on а) выделить больше денег на
advertising рекламу
b) cut our advertising expenses b) сократить расходы на рекламу
с) employ аn advertising с) нанять консультанта по ре
consultant кламе
д) draw up an advertising plan д) составить план рекламной
компании
е) formulate our advertising е) сформулировать цели нашей
purposes рекламы
t) remain within the advertising f) не превышать бюджета, budget выделенного на рекламу
g) place this advertisement in g) разместить эту рекламу в
(Le Figaro) "Фигаро"
h) increase the intensity of h) увеличить иитенсивность ре
adveпising кламы
1'д like to order an advertisement Я хотел/а заказать рекламу в (with you/your agency). Вашем агентстве
Следующие вопросы помогут Вам, если Вы решите заказать или разместить Вашу рекламу в средствах массовой информации:
How much is а four-color front- Сколько стоит четырехцветная page advertisement? реклама на титульном листе?
What arc your advertising rates? Какие у Вас расценки нa ре
кламу?
How much до you charge for а Сколько стоит двухминутный
two-minute commercial? рекламный ролик?
What's your one time rate for an Каков Ваш разовый тариф для
advertiser? рекламодателя?
Episode ten Visiting а New Outlet
In the afternoon Dmitry Volkov, Vitaly Mirotvorsky and John Boden visited а new outlet of Eurosport. The partners wanted to impress John Boden with the scope of their operations and convince him that their intentions are very serious.
Vitalу: Here we are! John, the yellow building across the street is the company's new shop.
John Boden: I see `Е-в-р-о-с-п-о-р-т'. I сап. read the name.
Vitaly: Oh, what а surprise! You've already picked up some Russian.
John Boden: Just а few words, Vitaly. Your shop looks very impressive from the outside and the illuminated advertising on the roof is а very good idea.
Dmitry: Thank you, John. We've already told you that this is our third outlet in the city. А11 the shops are decorated in Techno style, but we want them to look differently. And they до.
Vitaly: When we employed interior decorators, we allocated the same amount of money on decoration and told them, "Do whatever you want, but keep the company's colors".
John Boden: Red and white are very winning colors!
(In the shop)
John Baden: You have everything here: wall ads, point-of-sale displays, slide advertising.
Vitali: We used everything we could think of. When we were opening this shop we ordered television commercial. It cost us а lot, but helped to attract customers. We put advertisements in popular local newspapers and used direct mail.
John Boden: It's true, advertising is an essential part of promotion. However, some skeptics say that mass advertising has lost а good deal of its effectiveness. Consumers dо not buy just because someone tells them to buy. They look at а billboard or а poster and say, "That's very interesting, [like it", but they are mentally Ыосkеd
Vitaly: Yes, we also believe that there is no mass consumer any тоге. Advertising should be selective.
John Boden: Sure, selective and informative. Customers want be more informed of what is offered to them, to have grounds for comparison, to be able to make а rational choice themselves.
Vitaly: Our shop assistants report that customers ask more and more questions about products. They are just hungry for information. We encourage our sales people to talk to customers, to give them advice. We put `informing' before `selling
John Boden: [ think you have adopted the right strategy. We also significantly changed our advertising methods Nowadays, we use such innovations in electron media as computer bulletin board services and interactive computer disks to increase our sales.
BUSINESS VOCABULARY
Advertising methods Способы подачи рекламы
Allocate v. Выделять, ассигновать
Amount of money Сумма денег
Attract customers v. Привлекать клиентов
Billboard Рекламный щит
Direct mail Прямая почтовая
Illuminated advertising Световая реклама
Innovation Инновацuя
Intention Намерение
Interactive computer disk Интерактивный компьюте;
ный диск
Mass advertising Массовая, рассчитанная i
массового потребителя
Order an advertisement v. Заказать рекламу
Point-of-sale displays Витрины в местах продажи
Poster Плакат
Put an advertisement v. Разместить рекламу
Promotion Продвижение товаров
scope of operations Объем операций
Selective advertising Реклама, избирательно направ-
ленная на конкретного потребителя
slide advertising Реклама при помощи слайдов
Television advertisement Телевизионная реклама
Wall аd Настенная реклама