- •Экономический английский
- •Contents
- •Раздел 1……………………………………………………………………..450
- •Раздел 2…………………………………………………………………..…455
- •Раздел 3……………………………………………………………………..473 Предисловие
- •Методическая записка
- •Part 1 Unit 1
- •1. Business Is Booming Almost Everywhere
- •Vocabulary:
- •2. Lada Can Hear Its Rivals Gaining AvtoVaz' dominance faces a serious threat as foreign car plants spring up in Russia
- •Slow off the mark
- •Vocabulary:
- •3. Can Stringer stop Sony malfunctioning?
- •Vocabulary:
- •4. Carmakers Eye Romania Factory
- •Vocabulary:
- •5. Privatisation Plan for Swisscom
- •Vocabulary:
- •6. Siemens Steps up China Growth
- •Vocabulary:
- •7.Hsbc usa Posts Robust Earnings
- •8.Hidden Value Let Loose Chipmaker Freescale, spun from Motorola, is a prime example of the power of spin-offs
- •9. Philip Morris Moves To Boost Food Unit
- •10. Japanese May Aid Chemicals Industry
- •12. Azucarera Agrees To Acquire Puleva In 590 Million Deal
- •14.Poison Pill Defence For News Corp
- •Part 1 Unit 2
- •Section 1 producing the goods lead-in
- •15. Japan's Production Increases But Analysts Expect Slowdown Soon
- •Vocabulary:
- •16. Manufacturing And the Price of Outsourcing
- •Vocabulary:
- •17.JpMorgan Steps up Indian Offshoring
- •Vocabulary:
- •Section 2 costs and expenses, economies of scale
- •18. Eu Farm Agreement Reached, But Budget Questions Linger
- •Vocabulary:
- •19. Hitachi Raises Flat-panel tv Profile
- •Vocabulary:
- •20. Honda's 2nd Quarter Net Fell 8.5%
- •Vocabulary:
- •21. Ford Posts Record Results in Third Quarter
- •Vocabulary:
- •22. Ericsson Upbeat Despite Drop in Profits
- •Vocabulary:
- •Vocabulary
- •23. Latin America Starts to Compete
- •Its businesses are in better shape than its balance of payments might suggest
- •Vocabulary:
- •24. Bankless Banking
- •Vocabulary:
- •Stolen Jobs?
- •Vocabulary:
- •Part 1 Unit 3
- •Section 1 key economic indicators lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •25. Eurozone Recovery Boosts Confidence
- •Vocabulary:
- •26. Is the u.S. Current Account Deficit Sustainable?
- •Vocabulary:
- •27. Data Show Europe's Economies Are on Separate Paths
- •Vocabulary:
- •28. Dormant for Now, Inflation Shows Signs of Awakening
- •Vocabulary:
- •29. Will This Slowdown Be Satisfactory?
- •Vocabulary:
- •Section 2 boom and bust lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •30. Losing Balance and Monentum?
- •Vocabulary:
- •31.The Next Downturn
- •Vocabulary:
- •32. The Economy Is Too Darn Hot
- •Vocabulary:
- •Section 3 record highs and record lows; ups and downs lead-in
- •These words are used to talk about prices when they rise by larger amounts or increase quickly or sharply: jump, leap, roar ahead (up), rocket, shoot ahead (up), skyrocket, soar, surge (ahead);
- •Vocabulary
- •Vocabulary practice
- •33. Russia's booming economy
- •It's not about just oil and gas
- •Saving and spending
- •Home grown
- •Too fast to last
- •Vocabulary:
- •34. Euro-Zone Prices May Heat Up Soon
- •Vocabulary:
- •35. Rise In Orders Fails to Lift Economy Gloom
- •Section 4 money management lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •36. Tightening Has Begun To Take Hold
- •Vocabulary:
- •37. From t-shirts to t-bonds
- •Vocabulary:
- •38. G7 Cautions on Inflationary Pressures
- •Vocabulary:
- •39. Bank of Japan Pressed to Ease Monetary Policy
- •Vocabulary:
- •40. Fed Report Shows Economy Remains Robust
- •Vocabulary:
- •The Asian Crash
- •Vocabulary:
- •Part 1 Unit 4
- •Section 1 sellers, buyers, consumers, and key players lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •41. From Market Driven to Market Driving
- •Vocabulary:
- •42. Cadbury Shakes up Its us Drinks
- •Vocabulary:
- •Section 2 marketing mix and target markets lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •43. Saturated Retail Market Could Limit Expansion
- •44. Mobile Market Expanding Rapidly in India Country adding five million new wireless connections per month
- •Vocabulary:
- •Section 3 products, services and brands; upmarket and downmarket lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •45. Lg's White-Hot White Goods
- •Vocabulary:
- •46. A Brand New Opportunity In the Empty Nest
- •Vocabulary:
- •47. Everybody Loves a Winner — or do they?
- •Section 4 advertsing and promotion lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •48.Colgate Glides Past Stumbling Competitors
- •Vocabulary:
- •49. Electrolux Blames Fall on Paranoia
- •Vocabulary:
- •Chinese Imports Prompt Posco Discounts
- •Part 1 Unit 5
- •Financial instruments and stock exchanges section 1 raising finance lead-in
- •Texts to translate:
- •50. Stocks in trade
- •Vocabulary:
- •51. Ipsen ipo marks Paris high point
- •52. Swiss Machine Tool Group in ipo
- •Section 2 market players. Trading on the markets lead-in
- •53. Siemens Seeks us Expansion as adRs Launch
- •Vocabulary:
- •54. Bear Markets
- •Vocabulary:
- •Section 3 unveiling results lead-in
- •54. Russian Stocks Climb to Record
- •55. Treasury Prices Fall as Investors Return to Stocks Rally in Equities Markets Puts Pressure on Bonds
- •Vocabulary:
- •Vocabulary:
- •Section 4 derivatives lead-in
- •Vocabulary practice
- •Text to translate:
- •57. Future Perfect
- •Vocabulary:
- •Section 5 wrongdoing, corruption, insider dealing lead-in
- •Vocabulary practice
- •Text to translate:
- •58. Soros found guilty of insider trading
- •59. Toyota Faces Insider Trading Probe Around Share Buyback
- •Vocabulary check
- •Investors shun Fibernet after rights issue
- •1. What was the strategic decision that required the capital Fibernet raised from the rights issue?
- •2. Using evidence from the text and your own knowledge, explain why you think that Fibernet used a rights issue of shares rather than taking out long-term loans.
- •3. Examine the likely reaction of shareholders to this financing decision in:
- •Vocabulary revision – unit 5
- •Part 1 Unit 6
- •Section 1 types of accounting and the basic accounting equation lead-in
- •Vocabulary
- •60. The Power of Four
- •Imbalance sheet
- •Vocabulary:
- •Section 2 the balance sheet
- •Balance Sheet for Wal-Mart
- •61. Bank Reform in Japan
- •Vocabulary:
- •62. Asset Finance
- •Vocabulary:
- •Section 3 financial statements and the bottom line lead-in
- •63. Strong Fundamentals and Fundamental Analysis
- •Vocabulary:
- •Section 4 bankruptcies lead-in
- •Vocabulary
- •64. Bankruptcies reach another record
- •Vocabulary:
- •65. Bad Debts Build up at Lloyds tsb
- •66. Poor Planning
- •Vocabulary:
- •67. Turkey Outlines New Package of Radical Structural Reforms
- •Vocabulary:
- •Europe's Enron
- •Part 1 Unit 7
- •Section1 company structure lead-in
- •68. Tough at the top
- •Vocabulary:
- •69. Fit for Hiring? It’s Mind Over Matter
- •Vocabulary:
- •70. The Truth About Work
- •Vocabulary:
- •71. The new global shift
- •Vocabulary:
- •72. Firing the Boss
- •Vocabulary:
- •73. In the money
- •Vocabulary:
- •74. The rewards of failure
- •75. Executive Pay Soars But May Have Peaked
- •Mitsubishi Motors to rejig structure
- •Part 1 Unit 8
- •76. The physical internet
- •21St-century clippers
- •77. Negotiation Strategies
- •Vocabulary:
- •Troubled Waters
- •Part 1 Unit 9
- •78. Royal Insurance
- •Vocabulary:
- •79. Insuring for the future?
- •80. Papers, papers everywhere
- •Shop Around for the Best Car Insurance
- •Vocabulary:
- •Методические рекомендации
- •Основы реферирования и аннотирования. Практические рекомендации
- •Part 2 Unit 1
- •One world?
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. Expand the debate on globalisation
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the text.
- •3. Make a précis and an annotation on the text. Global capitalism, r.I.P.?
- •Vocabulary:
- •«Globalisation»
- •Part 2 Unit 2
- •Trade winds
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. The Harsh Truth About Outsourcing
- •It’s not a mutually beneficial trade practice – it’s outright labor arbitrage
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. The race for the bottom
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. Spoiling world trade
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. Nothing’s free in this world
- •Vocabulary:
- •«World Trade»
- •Part 2 Unit 3
- •Bearing the weight of the market?
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. The future of the state
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. Are the poor different?
- •Vocabulary:
- •1. Translate the text.
- •2. Make a précis and an annotation on the text. Globalisation and tax
- •Shopping around
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text.
- •Inflation is dead
- •Vocabulary:
- •«Inflation»
- •Part 2 Unit 4
- •The “euro”
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Asking for trouble
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. The Perils of Partnership
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. Euro Blues
- •In search of reality
- •Vocabulary:
- •«Europe. Economic and Monetary Union» Topics for discussion
- •Part 2 Unit 5
- •Worldbeater, inc.
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Behind america’s small business success story.
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Thoroughly modern monopoly
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text.
- •Vocabulary:
- •«Business and Businesses» Topics for discussion
- •Part 2 Unit 6
- •Instant coffee as management theory.
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Why too many mergers miss the mark
- •Vocabulary:
- •1. Read the text and answer the questions on it:
- •2. Make a précis and an annotation on the text. Johannesburgers and fries.
- •Vocabulary:
- •«Management. Marketing». Topics for discussion
- •Part 2 Unit 7
- •A smoother ride, but less fun
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Dancing in Step
- •Individual stockmarkets are increasingly being driven by global rather than local factors
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text.
- •Investors in south-east asian equities
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Do you want to be in my band?” from English into Russian.
- •3. Make a précis and an annotation on the text. Fixed and floating voters
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. The uneasy crown
- •Making their case
- •Old hands
- •When the credit stops
- •Vocabulary:
- •«Financial Markets». Topics for discussion
- •Part 2 Unit 8
- •How safe is your bank?
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. The Collapse of Barings
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Liquid refreshments” from English into Russian.
- •3. Make a précis and an annotation on the text. Central banks on the trail of the mutant inflation monster
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. Monopoly Power Over Money
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Spot the trend” from English into Russian.
- •3. Make a précis and an annotation on the text. The lloyds money machine
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Old news” from English into Russian.
- •3. Make a précis and an annotation on the text. Rattling the piggy bank
- •Vocabulary:
- •Лексико-грамматические трудности перевода экономических текстов с английского языка на русский.
- •Лексико-грамматические трудности перевода экономических текстов с английского языка на русский.
- •Методическая записка
- •Раздел 1. Сущность процесса перевода. Словарь и словарные соответствия. Узкий и широкий контекст.
- •Раздел 1
- •Раздел 1
- •§1 Определение перевода
- •§2 Словарь и словарные соответствия
- •§3 Узкий и широкий контекст
- •Раздел 2
- •Раздел 2
- •§1 Перевод некоторых категорий слов
- •1.1 Термины
- •1.2 Сложные слова
- •1.3 Неологизмы
- •1.4 Имена собственные и географические названия
- •1.5 Названия организаций, учреждений, компаний и их сокращения
- •1.6 Интернациональные слова. Псевдоинтернациональные слова. Понятие коннотации слова
- •§2 Перевод сложных атрибутивных конструкций
- •§3 Перевод заголовков
- •§ 4 Лексические трансформации в процессе перевода
- •4.1 Дифференциация и конкретизация значений
- •4.2 Генерализация значений
- •4.3 Смысловое или логическое развитие при переводе
- •4.4 Антонимический перевод
- •4.5 Добавления и опущения слов в процессе перевода
- •§ 7 Способы передачи некоторых стилистических особенностей в процессе перевода
- •Раздел 3
- •§ 1 Выбор грамматической конструкции при переводе
- •§ 2 Порядок слов
- •§3 Модальные и вспомогательные глаголы
- •3.1 May (might)
- •3.2 Must
- •3.3 Should
- •3.5 Have to
- •3.6 Can (could)
- •§4 Инфинитив
- •4.1 Инфинитив в различных функциях
- •4.2 Инфинитивные конструкции
- •§ 5 Герундий
- •5.1 Герундий в функции обстоятельства
- •5.3 Герундиальный комплекс
- •§6 Причастие
- •6.1 Причастие в различных функциях
- •6.2 Причастные конструкции
- •6.3 Абсолютная причастная конструкция с предлогом with
- •6.4 Причастие в функции союзов и предлогов
- •§7 Страдательный залог (пассив)
- •§ 8 Оборот it is (was)… who (that, when и т.Д.)
- •§ 9 Служебные слова
- •9.1 Since
- •9.2 While
- •9.5 Once
- •9.6 Well
- •§ 10 Артикль
- •10.1 Определенный артикль
- •10.2 Неопределенный артикль
- •§ 11 Сослагательное наклонение
- •§12 Эллиптические конструкции
- •§ 13 Обзорные упражнения
- •Список использованной литературы
Vocabulary:
buy-out
|
выкуп: приобретение контрольного пакета акций другой компании |
leveraged buy-out (LBO)
|
выкуп в кредит: покупка контрольного пакета акций за счет привлечения заемных средств |
private-equity funds = private equity firms
|
фонды частного капитала (частных инвестиций); компании прямого частного инвестирования |
private-equity buy-outs
|
сделки по поглощению с участием компаний прямого частного инвестирования |
unions = trade unions
|
профсоюзы |
asset-stripper
|
корпоративный рейдер, который покупает компанию для продажи части ее активов с целью погашения долгов или получения прибыли |
leveraged recap (recapitalization) |
рекапитализация на основе кредита: корпоративная стратегия защиты от попытки поглощения путем привлечения больших кредитов и проведения больших наличных выплат акционерам |
«Financial Markets». Topics for discussion
-
The world’s financial markets grow more integrated.
-
Closer world integration may hurt profits of financial intermediaries.
-
South-East Asian markets have always been like a warrant to the world stock market: they go up more and they go down more.
-
International coordination over exchange rates may help to avoid the world’s currencies plunges.
-
Financial innovations and increased cross-border investment make capital controls all but impossible to enforce.
Part 2 Unit 8
BANKS
AND BANKING.
SAVING
UNIT 8
BANKS AND BANKING. SAVING
Text A
1. Before reading the text, discuss the following questions:
1. Is banking a risky business?
2. Are the consequences of a «systemic collapse» of the world banks liable to be bigger now than in the recent past?
3. Do small savers prize safety above all else?
2. Skim the text to find answers to the following questions:
1. Why do most people assume that banking is nowadays under control?
2. Are banks taking greater risks than they used to?
3. What is «narrow» banking?
4. Does «narrow» banking have its critics?
3. Read the text and outline the key points.
4. Translate the part “Risky business” from English into Russian.
5. Make a précis and an annotation on the text.
How safe is your bank?
Banking is boring - except to its practitioners, and except when it goes wrong. Most people remember vaguely that a banking crisis helped tip the world into the Great Depression of the 1930s, with all its horrifying consequences for the second half of the century. But most people also assume that banking is nowadays under control, with the danger of failures, panics and runs abolished by careful regulation and the widespread system of deposit insurance. This assumption is, alas, wrong. If anything, the world’s banking system may be becoming even more dangerous than it used to be, and the need for a thorough reform even more urgent.
There has as yet been no other “systemic” collapse on the scale of the 1930s. But failures, panics and runs continue to haunt the world’s banks. They are common in the developing world, but not confined to it. It is, after all, not even a decade since rescuing their mortgage-lending “thrifts” cost America’s taxpayers a decidedly unboring $150 billion. In Japan, the fate of seven ailing mortgage lenders has put a cloud over the country’s banks - and the cost of rescuing the lenders has become one of the central issues in Japan’s politics. A systemic collapse, though maybe less likely than in the recent past, is by no means impossible. And if one did occur, its consequences, both for the world’s financial systems and the broader economy, are liable to be bigger.
Risky business
Why? One reason is that banks are taking greater risks than they used to. Having lost ground in their traditional business of taking deposits (many savers now prefer a mutual fund) and lending at interest (most big firms now go straight to the capital markets), they earn a larger proportion of their income from the volatile trading business. At the same time, they are becoming bigger. For example the formation of two vast new banking groups. In Japan, Mitsubishi Bank and Bank of Tokyo joined forces to become the world’s biggest bank, with ¥75 trillion ($700 billion) of assets. On the same day Chase Manhattan and Chemical Bank sealed America’s biggest-ever banking marriage.
In principle, bigger banks might be safer ones. With more capital, they should be better able to withstand financial shocks, and more willing to splash out on sophisticated risk-management systems. But neither size nor systems guarantee that banks will kick their habit of messing things up from time to time. Barings claimed to have a state-of-the-art system for managing risk. Nonetheless, this venerable British merchant bank was eviscerated last year by the unhedged bets of a single trader. Although Japan contains nine of the world’s ten biggest banks, its government has had to maintain confidence by promising that none of its top banks will be allowed to fail.
Barings was at least small enough for the Bank of England to stand aside and let it sink. It is doubtful whether banking regulators could confidently do the same with any of the new megabanks. It is at least possible that these would be considered “too big to fail”. Governments would rightly wonder whether the abrupt felling of any one of them might pose a general threat to the financial system, either by triggering a domino-like run on other banks, or by causing a sudden loss of liquidity in national payments systems. The potential damage that such a disaster could cause has risen dramatically in recent years, as banks’ exposure to one another has soared.
Although governments have not been supine in the face of this danger, they have fallen into a trap. Their cumulative efforts to avert trouble have had the perverse effect of adding significantly to the risk. This is because, in most countries, governments have tried to eliminate runs by insuring their citizens’ bank deposits, whether directly or by arranging in advance for sick banks to be rescued. Mostly, this has brought stability. But it has also created a vast moral hazard: a bank that is in trouble, but which knows that there is some form of public safety net slung underneath it, is more likely to take a reckless last gamble with its depositors’ cash.
To solve this problem, countries have relied on regulation. But some regulators are now at last admitting in public that it is increasingly hard for them to keep a close eye on banks whose activities reach far beyond conventional deposit-taking and lending, and which operate globally. To make matters worse, regulators can no longer count on the “Three Musketeers” principle to help them deal with ailing banks. When banking was essentially a cartelised business, bankers were often willing to help support sick rivals as a quid pro quo for protection. But this “one for all and all for one” ethos is being undermined by stiffer competition. These days, it is every bank for itself.
What is to be done? Regulators in America and elsewhere are putting less emphasis on rule-making and more on encouraging banks to buttress their internal controls. Laudable though this effort is, it will not solve the underlying problem: how to let more banks fail without triggering a systemic crisis.
To enable this to happen, governments need to think again about the bargain they have struck with the banks. In return for the safety net (and for the implicit subsidy it entails), they have insisted on close regulation of what the banks do. This solution, inadequate already because of the moral hazard it creates, makes no sense in a system of banking that has become too complex for the regulators to manage. It is time to take seriously the case for a far-reaching reform.
One idea, talked about for years but never adopted, is “narrow banking”. This would restrict deposit insurance to tightly supervised banks that would be allowed to invest only in safe, highly liquid assets, such as government bonds. Most of what is today considered “banking”, including lending, would be left to other, uninsured financial institutions.
Next year’s model?
The beauty of narrow banking is that it would continue to provide a haven for small savers and those who prize safety above all else, while allowing the more adventurous to take a punt on riskier firms. In return for giving up their safety net, these “broad” firms could be regulated far more lightly and so would find it easier to compete with securities houses and other non-bank rivals.
Narrow banking has its critics. One danger is that the new regime would have instabilities of its own. When the sun is shining, would not depositors pile into the “broad” institutions to profit from their higher returns, only to scamper abruptly to safety the moment the economy turned down? In that case, the broad institutions might collapse like ninepins, and governments might need to bail them out anyway. And might the system damage the real economy by making it more expensive for small and middling firms to borrow?
Neither objection is compelling. The first can be dealt with by preventing broad banks from offering deposits redeemable on demand, as narrow banks would. Deposits at broad institutions could have relatively lengthy maturities, giving the institutions time to prepare for outflows. They would also almost certainly have far more capital than today’s banks, and plenty of lines of credit that could be called on in an emergency. As for the cost of lending to small businesses, this would rise, but probably not by much. After all, unsubsidised finance companies already lend to such firms at rates that compete with those of banks.
Switching to narrow banking would be a dramatic and far-reaching change. It would shrink the banking system and redefine the very idea of a bank. That is why governments have so far preferred the ever-worsening muddle of insure-and-regulate. Is it too much to hope that, on this occasion, they will have the sense to fix the roof before the storm breaks?