Vocabulary:

in terms of - в исчислении, в каком-л. выражении; в показателях, в переводе на

in money terms – в денежном выражении

in real terms – в реальном исчислении

in value terms – в стоимостном выражении

performance – результативность, производительность, эффективность; показатели

performance of the contract – выполнение контракта

performance of the machine – работа машины

performance of the market – конъюнктура рынка

showing – зд.показатели

TRANSLATION NOTES:

Honda’s 2^nd quarter net fell 8,5% - во втором квартале чистая прибыль компании Хонда сократилась на 8,5%

В английских заголовках гораздо более употребительны, чем в русских, разного рода сокращения и пропуски. Например, в вышеприведенном заголовке пропущено слово profit. (См. часть Ш, раздел 2, §3)

…for the 3 months ended September, 30 – в течение 3 месяцев, заканчивающихся 30 сентября.

Данная конструкция в отличие от русского языка очень характерна для английского языка. Например, for the year ended March, 200… – в течение года, заканчивающимся в марте 200… года.

21. Ford Posts Record Results in Third Quarter

Ford Motor announced record third-quarter earnings and a reorganization plan designed to give regional units around the world more autonomy.

Beating Wall Street predictions, Ford posted earnings of $1.1 billion, up 11% from last year. Per-share earnings were 90 cents fully diluted, up from 80 cents a year ago and above the 85 cents expect­ed by analysts.

Ford officials said record sales in North America offset losses in Europe and South America. The company re­ported revenue rose 16% to $37.9 billion and the company's worldwide sales in­creased by 7% for the quarter.

"We continued our strong earnings momentum, despite very competitive markets worldwide, by building our brands, leveraging the synergies of­fered by our global scale and maintain­ing a rigorous cost discipline," Ford CEO Jaq Nassar said.

North American automotive opera­tions reported net earnings of $1 billion for the quarter.

Although worldwide sales increased 7% to 1.6 million vehicles, Ford's losses in South America increased while Euro­pean losses declined.

Ford's South American unit lost $72 million, compared with a loss of $44 million a year ago. Ford said it remains committed to South America despite difficult economic conditions there. It expects to break ground on its new as­sembly plant in the Bahia state of Brazil in the fourth quarter.

Ford lost $171 million in Europe in the third quarter, down from a year-earlier loss of $273 million. The compa­ny said it does not expect to reach its goal of improving operating earnings in Europe this year.

Ford can now boast 14 consecutive quarters of improved earnings.

"To the extent Ford can keep its North American operations plateaued at this level of profitability, and then can take advantage of the turnarounds now — not so much in Latin America but in Europe and Asia — the string of quar­terly successes will continue," said Da­vid Littmann, chief economist at Comerica.

Ford says it also reduced costs for the 11th consecutive quarter. Costs were down $300 million compared to last year.

Ford also announced a reorganiza­tion plan that will give regions more au­tonomy. It formed four business units and promoted Henry Wallace to chief fi­nancial officer from group vice presi­dent of the Asia-Pacific region.

Ford says the reorganization should help Ford quickly respond to regional tastes of consumers. The Ford brand of vehicles will have separate units for North America, Europe, Asia and South America. All of Ford's luxury brands — Lincoln, Volvo and Jaguar — will be part of the Premier Automotive Group.