- •Экономический английский
- •Contents
- •Раздел 1……………………………………………………………………..450
- •Раздел 2…………………………………………………………………..…455
- •Раздел 3……………………………………………………………………..473 Предисловие
- •Методическая записка
- •Part 1 Unit 1
- •1. Business Is Booming Almost Everywhere
- •Vocabulary:
- •2. Lada Can Hear Its Rivals Gaining AvtoVaz' dominance faces a serious threat as foreign car plants spring up in Russia
- •Slow off the mark
- •Vocabulary:
- •3. Can Stringer stop Sony malfunctioning?
- •Vocabulary:
- •4. Carmakers Eye Romania Factory
- •Vocabulary:
- •5. Privatisation Plan for Swisscom
- •Vocabulary:
- •6. Siemens Steps up China Growth
- •Vocabulary:
- •7.Hsbc usa Posts Robust Earnings
- •8.Hidden Value Let Loose Chipmaker Freescale, spun from Motorola, is a prime example of the power of spin-offs
- •9. Philip Morris Moves To Boost Food Unit
- •10. Japanese May Aid Chemicals Industry
- •12. Azucarera Agrees To Acquire Puleva In 590 Million Deal
- •14.Poison Pill Defence For News Corp
- •Part 1 Unit 2
- •Section 1 producing the goods lead-in
- •15. Japan's Production Increases But Analysts Expect Slowdown Soon
- •Vocabulary:
- •16. Manufacturing And the Price of Outsourcing
- •Vocabulary:
- •17.JpMorgan Steps up Indian Offshoring
- •Vocabulary:
- •Section 2 costs and expenses, economies of scale
- •18. Eu Farm Agreement Reached, But Budget Questions Linger
- •Vocabulary:
- •19. Hitachi Raises Flat-panel tv Profile
- •Vocabulary:
- •20. Honda's 2nd Quarter Net Fell 8.5%
- •Vocabulary:
- •21. Ford Posts Record Results in Third Quarter
- •Vocabulary:
- •22. Ericsson Upbeat Despite Drop in Profits
- •Vocabulary:
- •Vocabulary
- •23. Latin America Starts to Compete
- •Its businesses are in better shape than its balance of payments might suggest
- •Vocabulary:
- •24. Bankless Banking
- •Vocabulary:
- •Stolen Jobs?
- •Vocabulary:
- •Part 1 Unit 3
- •Section 1 key economic indicators lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •25. Eurozone Recovery Boosts Confidence
- •Vocabulary:
- •26. Is the u.S. Current Account Deficit Sustainable?
- •Vocabulary:
- •27. Data Show Europe's Economies Are on Separate Paths
- •Vocabulary:
- •28. Dormant for Now, Inflation Shows Signs of Awakening
- •Vocabulary:
- •29. Will This Slowdown Be Satisfactory?
- •Vocabulary:
- •Section 2 boom and bust lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •30. Losing Balance and Monentum?
- •Vocabulary:
- •31.The Next Downturn
- •Vocabulary:
- •32. The Economy Is Too Darn Hot
- •Vocabulary:
- •Section 3 record highs and record lows; ups and downs lead-in
- •These words are used to talk about prices when they rise by larger amounts or increase quickly or sharply: jump, leap, roar ahead (up), rocket, shoot ahead (up), skyrocket, soar, surge (ahead);
- •Vocabulary
- •Vocabulary practice
- •33. Russia's booming economy
- •It's not about just oil and gas
- •Saving and spending
- •Home grown
- •Too fast to last
- •Vocabulary:
- •34. Euro-Zone Prices May Heat Up Soon
- •Vocabulary:
- •35. Rise In Orders Fails to Lift Economy Gloom
- •Section 4 money management lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •36. Tightening Has Begun To Take Hold
- •Vocabulary:
- •37. From t-shirts to t-bonds
- •Vocabulary:
- •38. G7 Cautions on Inflationary Pressures
- •Vocabulary:
- •39. Bank of Japan Pressed to Ease Monetary Policy
- •Vocabulary:
- •40. Fed Report Shows Economy Remains Robust
- •Vocabulary:
- •The Asian Crash
- •Vocabulary:
- •Part 1 Unit 4
- •Section 1 sellers, buyers, consumers, and key players lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •41. From Market Driven to Market Driving
- •Vocabulary:
- •42. Cadbury Shakes up Its us Drinks
- •Vocabulary:
- •Section 2 marketing mix and target markets lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •43. Saturated Retail Market Could Limit Expansion
- •44. Mobile Market Expanding Rapidly in India Country adding five million new wireless connections per month
- •Vocabulary:
- •Section 3 products, services and brands; upmarket and downmarket lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •45. Lg's White-Hot White Goods
- •Vocabulary:
- •46. A Brand New Opportunity In the Empty Nest
- •Vocabulary:
- •47. Everybody Loves a Winner — or do they?
- •Section 4 advertsing and promotion lead-in
- •Vocabulary
- •Vocabulary practice
- •Texts to translate:
- •48.Colgate Glides Past Stumbling Competitors
- •Vocabulary:
- •49. Electrolux Blames Fall on Paranoia
- •Vocabulary:
- •Chinese Imports Prompt Posco Discounts
- •Part 1 Unit 5
- •Financial instruments and stock exchanges section 1 raising finance lead-in
- •Texts to translate:
- •50. Stocks in trade
- •Vocabulary:
- •51. Ipsen ipo marks Paris high point
- •52. Swiss Machine Tool Group in ipo
- •Section 2 market players. Trading on the markets lead-in
- •53. Siemens Seeks us Expansion as adRs Launch
- •Vocabulary:
- •54. Bear Markets
- •Vocabulary:
- •Section 3 unveiling results lead-in
- •54. Russian Stocks Climb to Record
- •55. Treasury Prices Fall as Investors Return to Stocks Rally in Equities Markets Puts Pressure on Bonds
- •Vocabulary:
- •Vocabulary:
- •Section 4 derivatives lead-in
- •Vocabulary practice
- •Text to translate:
- •57. Future Perfect
- •Vocabulary:
- •Section 5 wrongdoing, corruption, insider dealing lead-in
- •Vocabulary practice
- •Text to translate:
- •58. Soros found guilty of insider trading
- •59. Toyota Faces Insider Trading Probe Around Share Buyback
- •Vocabulary check
- •Investors shun Fibernet after rights issue
- •1. What was the strategic decision that required the capital Fibernet raised from the rights issue?
- •2. Using evidence from the text and your own knowledge, explain why you think that Fibernet used a rights issue of shares rather than taking out long-term loans.
- •3. Examine the likely reaction of shareholders to this financing decision in:
- •Vocabulary revision – unit 5
- •Part 1 Unit 6
- •Section 1 types of accounting and the basic accounting equation lead-in
- •Vocabulary
- •60. The Power of Four
- •Imbalance sheet
- •Vocabulary:
- •Section 2 the balance sheet
- •Balance Sheet for Wal-Mart
- •61. Bank Reform in Japan
- •Vocabulary:
- •62. Asset Finance
- •Vocabulary:
- •Section 3 financial statements and the bottom line lead-in
- •63. Strong Fundamentals and Fundamental Analysis
- •Vocabulary:
- •Section 4 bankruptcies lead-in
- •Vocabulary
- •64. Bankruptcies reach another record
- •Vocabulary:
- •65. Bad Debts Build up at Lloyds tsb
- •66. Poor Planning
- •Vocabulary:
- •67. Turkey Outlines New Package of Radical Structural Reforms
- •Vocabulary:
- •Europe's Enron
- •Part 1 Unit 7
- •Section1 company structure lead-in
- •68. Tough at the top
- •Vocabulary:
- •69. Fit for Hiring? It’s Mind Over Matter
- •Vocabulary:
- •70. The Truth About Work
- •Vocabulary:
- •71. The new global shift
- •Vocabulary:
- •72. Firing the Boss
- •Vocabulary:
- •73. In the money
- •Vocabulary:
- •74. The rewards of failure
- •75. Executive Pay Soars But May Have Peaked
- •Mitsubishi Motors to rejig structure
- •Part 1 Unit 8
- •76. The physical internet
- •21St-century clippers
- •77. Negotiation Strategies
- •Vocabulary:
- •Troubled Waters
- •Part 1 Unit 9
- •78. Royal Insurance
- •Vocabulary:
- •79. Insuring for the future?
- •80. Papers, papers everywhere
- •Shop Around for the Best Car Insurance
- •Vocabulary:
- •Методические рекомендации
- •Основы реферирования и аннотирования. Практические рекомендации
- •Part 2 Unit 1
- •One world?
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. Expand the debate on globalisation
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the text.
- •3. Make a précis and an annotation on the text. Global capitalism, r.I.P.?
- •Vocabulary:
- •«Globalisation»
- •Part 2 Unit 2
- •Trade winds
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. The Harsh Truth About Outsourcing
- •It’s not a mutually beneficial trade practice – it’s outright labor arbitrage
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. The race for the bottom
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. Spoiling world trade
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. Nothing’s free in this world
- •Vocabulary:
- •«World Trade»
- •Part 2 Unit 3
- •Bearing the weight of the market?
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. The future of the state
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. Are the poor different?
- •Vocabulary:
- •1. Translate the text.
- •2. Make a précis and an annotation on the text. Globalisation and tax
- •Shopping around
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text.
- •Inflation is dead
- •Vocabulary:
- •«Inflation»
- •Part 2 Unit 4
- •The “euro”
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Asking for trouble
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text. The Perils of Partnership
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. Euro Blues
- •In search of reality
- •Vocabulary:
- •«Europe. Economic and Monetary Union» Topics for discussion
- •Part 2 Unit 5
- •Worldbeater, inc.
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Behind america’s small business success story.
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Thoroughly modern monopoly
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text.
- •Vocabulary:
- •«Business and Businesses» Topics for discussion
- •Part 2 Unit 6
- •Instant coffee as management theory.
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Why too many mergers miss the mark
- •Vocabulary:
- •1. Read the text and answer the questions on it:
- •2. Make a précis and an annotation on the text. Johannesburgers and fries.
- •Vocabulary:
- •«Management. Marketing». Topics for discussion
- •Part 2 Unit 7
- •A smoother ride, but less fun
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. Dancing in Step
- •Individual stockmarkets are increasingly being driven by global rather than local factors
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make an annotation on the text.
- •Investors in south-east asian equities
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Do you want to be in my band?” from English into Russian.
- •3. Make a précis and an annotation on the text. Fixed and floating voters
- •Vocabulary:
- •1. Translate the text.
- •2. Make an annotation on the text. The uneasy crown
- •Making their case
- •Old hands
- •When the credit stops
- •Vocabulary:
- •«Financial Markets». Topics for discussion
- •Part 2 Unit 8
- •How safe is your bank?
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. The Collapse of Barings
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Liquid refreshments” from English into Russian.
- •3. Make a précis and an annotation on the text. Central banks on the trail of the mutant inflation monster
- •Vocabulary:
- •1. Read and translate the text.
- •2. Make a précis and an annotation on the text. Monopoly Power Over Money
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Spot the trend” from English into Russian.
- •3. Make a précis and an annotation on the text. The lloyds money machine
- •Vocabulary:
- •1. Read the text and outline the key points.
- •2. Translate the part “Old news” from English into Russian.
- •3. Make a précis and an annotation on the text. Rattling the piggy bank
- •Vocabulary:
- •Лексико-грамматические трудности перевода экономических текстов с английского языка на русский.
- •Лексико-грамматические трудности перевода экономических текстов с английского языка на русский.
- •Методическая записка
- •Раздел 1. Сущность процесса перевода. Словарь и словарные соответствия. Узкий и широкий контекст.
- •Раздел 1
- •Раздел 1
- •§1 Определение перевода
- •§2 Словарь и словарные соответствия
- •§3 Узкий и широкий контекст
- •Раздел 2
- •Раздел 2
- •§1 Перевод некоторых категорий слов
- •1.1 Термины
- •1.2 Сложные слова
- •1.3 Неологизмы
- •1.4 Имена собственные и географические названия
- •1.5 Названия организаций, учреждений, компаний и их сокращения
- •1.6 Интернациональные слова. Псевдоинтернациональные слова. Понятие коннотации слова
- •§2 Перевод сложных атрибутивных конструкций
- •§3 Перевод заголовков
- •§ 4 Лексические трансформации в процессе перевода
- •4.1 Дифференциация и конкретизация значений
- •4.2 Генерализация значений
- •4.3 Смысловое или логическое развитие при переводе
- •4.4 Антонимический перевод
- •4.5 Добавления и опущения слов в процессе перевода
- •§ 7 Способы передачи некоторых стилистических особенностей в процессе перевода
- •Раздел 3
- •§ 1 Выбор грамматической конструкции при переводе
- •§ 2 Порядок слов
- •§3 Модальные и вспомогательные глаголы
- •3.1 May (might)
- •3.2 Must
- •3.3 Should
- •3.5 Have to
- •3.6 Can (could)
- •§4 Инфинитив
- •4.1 Инфинитив в различных функциях
- •4.2 Инфинитивные конструкции
- •§ 5 Герундий
- •5.1 Герундий в функции обстоятельства
- •5.3 Герундиальный комплекс
- •§6 Причастие
- •6.1 Причастие в различных функциях
- •6.2 Причастные конструкции
- •6.3 Абсолютная причастная конструкция с предлогом with
- •6.4 Причастие в функции союзов и предлогов
- •§7 Страдательный залог (пассив)
- •§ 8 Оборот it is (was)… who (that, when и т.Д.)
- •§ 9 Служебные слова
- •9.1 Since
- •9.2 While
- •9.5 Once
- •9.6 Well
- •§ 10 Артикль
- •10.1 Определенный артикль
- •10.2 Неопределенный артикль
- •§ 11 Сослагательное наклонение
- •§12 Эллиптические конструкции
- •§ 13 Обзорные упражнения
- •Список использованной литературы
Vocabulary:
consumer-price index (indices) |
индекс (ы) потребительских цен |
financial assets |
финансовые активы |
relative prices |
относительные цены |
household (s) |
стат. - домашнее (ие) хозяйство (а) |
claims on future goods |
объекты спроса, стоимость которых возрастет в будущем |
to bet on further price gains |
играть на повышение |
wealth effect |
«эффект богатства», т.е. изменение стоимости активов в результате изменения уровня цен |
collateral |
обеспечение: ценные бумаги и другая собственность, предлагаемые в качестве обеспечения (гарантии возврата кредита) |
property |
зд. недвижимость |
«excess money» |
избыточное количество денег в обращении |
broad money |
денежный агрегат М3 |
dampen |
смягчить, снизить, приглушить; зд. охладить |
speculative excesses |
перегрев рынка, вызванный действиями спекулянтов; необоснованно высокие котировки |
Text D
1. Read and translate the text.
2. Make a précis and an annotation on the text. Monopoly Power Over Money
Central banks have huge influence over the financial system. Every word of the world’s central bankers is scrutinized and their pronouncements are pored over by throngs of well-paid financial analysts.
These days, central bankers seem all-powerful. In most rich countries they go about their business without interference from politicians. And their success at using their new-found independence to bring down inflation has earned them great respect.
Central banks matter to the financial system for two main reasons. First, they set short-term interest rates. These affect the cost of borrowing throughout the economy, from money markets to mortgage rates, and they have an additional influence through their impact on exchange rates, inflation and growth. Second, central banks generally support (and often regulate) the banking system, notably by acting as a lender of last resort to banks in financial distress.
For all central banks’ importance, they remain tiny participants in huge financial market. So how do they affect prices, ie, interest rates, in those markets? Consider America. Its fixed-income market (government and private) is worth some $13.6 trillion. Every day hundreds of billions of dollars of these securities change hands, and it is not unusual for a single private firm to buy or sell more than $1 billion in one go. The Fed itself buys or sells only between $1 billion and $5 billion of these securities each year: a mere drop in the ocean of a $14 billion market. Yet somehow it affects the level and structure of prices and yields.
The reason the Fed can set interest is rates that it has a monopoly on supplying bank reserves. Banks are required to hold a fraction of the money deposited with them in a reserve account at the Fed. They usually hold more, for precautionary reasons. The interest rate at which banks’ demand for reserves matches the Fed’s supply is known as the federal funds rate; this is also the rate at which banks lend reserves to each other overnight. The Fed controls it by changing the supply of reserves through sales and purchases, known as open-market operations.
When the Fed wants to raise the federal funds rate, it sells government securities. It receives payment by reducing the account of the buyer’s bank, which reduces the volume of reserves in the banking system. And when the Fed wants to lower the rate, it buys securities, which increases banks’ reserves and bids down interest rates.
The Fed can also influence the federal funds rate indirectly, by changing the discount rate, the rate at which it will lend reserves to banks, or altering banks’ reserve requirements, the fraction of their deposits that they are required to hold as reserves. Raising the discount rate makes it less attractive for banks to borrow reserves. This reduces the volume of reserves, which pushes up the federal funds rate. Increasing reserve requirements boosts banks’ demand for reserves, which also bids up the federal funds rate. But the Fed usually prefers to control the rate through open-market operations, which have a more stable and predictable impact on money market.
The Long and the Short of It
Changes in the federal funds rate ripple through financial markets and the economy. They have knock-on effects on the interest rates at which banks lend to households and firms, and hence the amount of credit in the economy. And they influence long-term market interest rates too.
Take the yield on a five-year government bond. It is simply the weighted average of expected short-term interest rates over the next five years, plus a risk and a liquidity premium. A rise in short-term interest rates typically has two effects on long-term rates. It raises the five-year weighted average slightly. And it also affects expectations of future short-term interest rates.
If, for example, investors believe the Fed is raising rates preemptively to prevent inflation rising, then expected future interest rates may fall, and so would five-year yields. However, if the rate increase is seen as a belated recognition by the Fed that inflation is likely to rise, five-year rates may rise in anticipation of further rate increase to come.
The graphical relationship between interest rates on securities of different maturities is known as the yield curve. Yield curves typically slope upwards, because investors demand a risk premium on bonds of longer maturities to compensate for the extra uncertainty associated with lending for a longer periods. But when monetary policy is tightened and short-term interest rates are increased, it is possible sometimes for the yield curve to become inverted, sloping downwards for all but the shortest maturities.
Most central banks set monetary policy with the aim of keeping inflation low. The European Central Bank (ECB) has the statutory goal of “price stability”; the Fed also has a duty to support employment and economic growth. In most rich countries governments now define central banks’ aims, but allow them to pursue them without political interference.
To meet their aims, central banks usually adopt intermediate targets as well. These guide policy, as well as keeping expectations of inflation low. Ideally, the targets should be variables the central bank can control which have a predictable relationship with its ultimate goal, inflation. In practice, ideal targets do not exist, so a trade-off must be made between controllability and predictability.
One option is to target money supply growth. The narrowest money measure is the monetary base, or Mo, which consists of cash and bank reserves. M1 also includes checking accounts. Broader measures, such as M2 and M3, encompass interest-bearing deposits and some short-term securities. Central banks have greater control over narrower measures of money supply, but broader measures are more closely correlated with future price changes.
Money-supply targeting was popular in the late 1970s and early 1980s, because there seemed then to be a stable link between money-supply growth and future inflation. But it had two big drawbacks. First, it led to volatile interest rates, partly because banks’ demand for cash is sensitive to small interest-rate changes. And second, the historical relationship between money-supply growth and inflation broke down, partly because financial deregulation and innovation made the demand for money unpredictable. The ECB has adopted a monetary “reference value” forM3, but it has eschewed a binding target.
Moving Targets
A second option is an exchange rate target. A country with a poor record of controlling inflation can peg its currency to that of a low-inflation economy. In effect, this allows it to piggy-back on the low-inflation country’s credible monetary policies. Many developing countries fix their currencies against the dollar, and, under the European exchange-rate mechanism, European countries used to peg their currencies to the German mark. But with freely mobile international capital movements, exchange-rate pegs have become vulnerable to speculative attack. So now most rich countries either have permanently fixed exchange rates, as in the euro area, or they have floating rates and control inflation in other ways.
A third option is to target inflation directly, which is what a growing number of central banks now do. Australia, Britain, Canada, New Zealand and Sweden have explicit inflation targets. These have many advantages, notably transparency and the accountability. But they are not without problems. For one thing, because monetary policy operates with long lags, central banks have to adjust policy on the basis not of current inflation, but of future inflation, which is difficult to forecast.
Some economists also argue that inflation targets focus too narrowly on consumer-price inflation, which may lead central banks to ignore potentially harmful asset-price bubbles. In Japan in the late 1980s, the Bank of Japan failed to check soaring share and property prices, because consumer-price inflation remained low. When the bubble burst, the economy plunged into recession.
As well as setting monetary policy and regulating the banking system, many central banks used at one time to finance governments’ budget deficits. When government spending exceeds tax revenues, the difference is financed by selling government bonds. If these are sold to the public, then the net effect on the money supply is zero. But if they are purchased by the central bank, the money-supply rise that accompanies the deficit is not offset: this is known as “printing money” or “monetising the deficit”. Nowadays, central banks in most rich countries are forbidden from financing the government’s budget deficit. But there is strong pressure on the Bank of Japan to buy government bonds to kick-start the Japanese economy.
Central banks’ monopoly on supplying cash and bank reserves is relatively new. In the 19th century, private banks in Britain and America issued competing currencies. A return to such a “free-banking” era seems unlikely, but even if central banks’ monopoly is not in danger, it may eventually become irrelevant. Privately issued electronic money could one day complicate or even nullify central banks’ ability to set interest rates. Central banks are not about to vanish overnight. But they may not retain their pre-eminence forever.